Floriana Alexandra Filoti
Abu Dhabi,AZ
Summary
Dynamic professional with expertise in digital marketing strategy and content marketing management, adept at driving brand identity development and executing successful brand development strategies. Proven track record in social media optimisation and market trend analysis, leveraging performance metrics to enhance client relationship management. Skilled in cross-functional collaboration and project management, committed to advancing organisational goals through innovative solutions.
Overview
12
12
years of professional experience
Work history
Marketing specialist
LGID Media
11.2024 - 11.2025
- Developed comprehensive marketing strategies to enhance brand visibility and engagement across various platforms.
- Collaborated with cross-functional teams to ensure alignment and execution of marketing initiatives across departments.
- Analyzed performance metrics to assess effectiveness of marketing efforts and recommend adjustments for improvement.
- Managed content calendars to ensure timely and relevant postings aligned with marketing campaigns.
- Analysed social media metrics to inform future strategy and optimise user engagement.
- Coordinated production schedules and managed logistics to ensure timely delivery of projects.
- Managed client relationships by understanding needs and providing tailored solutions.
Economic Analyst
Cargo BUDDY S.R.L.
09.2020 - 10.2024
- Developed comprehensive financial models to better predict market fluctuations, supporting informed decision-making processes.
- Collaborated with cross-functional teams to ensure accurate representation of economic factors in company strategies and plans.
- Identified growth opportunities within the industry through rigorous analysis of market conditions and competitor performance.
- Sales Analyst
- Assisted in preparing sales reports for management review.
- Created presentations to showcase sales strategies.
- Conducted research on potential clients and industry developments.
- Conducted in-depth analyses of economic trends to inform strategic decision-making.
- Developed comprehensive reports detailing market conditions and forecasts for senior management.
- Collaborated with cross-functional teams to optimise resource allocation and operational efficiency.
- Assessed financial impacts of proposed projects, providing recommendations based on thorough evaluations.
Economic Analyst
Veolia Apa Servicii S.R.L.
02.2016 - 07.2019
- Collaborated with cross-functional teams to ensure accurate representation of economic factors in company strategies and plans.
- Developed key economic parameters for use in cost-benefit analysis of investment for consistent use across economy industry.
- Contracting clients.
- Preparation of economic and commercial situations + ANRSC situations.
- I develop management procedures; participate in the coordination and planning of interventions; the recording of all situations appearing in the CROS application.
- Working knowledge of Saga and Smartbil accounting programs available at the institution level.
- Incorporated contractual changes into control systems to maintain realistic contract costs and schedule baselines.
Internship
Chitila City Taxes and Local Taxes Service
03.2016 - 06.2016
- Intern - Public Administration
Accounts Assistant
Aquaserv Chitila SRL
01.2015 - 02.2016
- Prepared month-end closing entries to maintain detailed reporting and recordkeeping.
- Checked imported bank statements into accounts system on daily basis to keep records up-to-date.
- Assisted with receiving, processing and verifying all invoices related to accounts payables.
- Received, classified and input financial data into software.
- Prepared invoices based on contract terms and distributed to customers.
Administrative Assistant
SC Quality Business Solutions SRL
04.2014 - 12.2014
- Organized and stored hardcopy files.
- Performed administrative tasks, document management and report development for inter-departmental use.
- Directed incoming mail, interoffice messages and packages to office recipients.
Internship
Department of Taxes and Local Taxes sector 6
05.2014 - 05.2014
- Intern - Public administration.
- Registry and Archive Service, Taxpayer Guidance.
Internship
Intership Ministry of Foreign Affairs, Department of Human Resources
01.2014 - 02.2014
- Intern - Public Administration/ Human resources department- POSDRU project.
Education
Master of Business Administration - Administration and Public Management
Academy of Economic Studies, Faculty of Administra
Bucharest, RomaniaCOR Code 331302
Certificate – Accountant
Bucharest, RomaniaBachelor of Business Administration - Administration and Management Public
Academy of Economic Studies
Bucharest, RomaniaCOR CORE 214946
Certificate - Public Procurement Expert
Bucharest, RomaniaCertificate - European Computer Driving Licence
Bucharest, RomaniaDiploma of Higher Education -
"Eugen Lovinescu" Theoretical High School
Bucharest, RomaniaSkills
- Professional communication
- Digital marketing strategy
- Content marketing management
- Social media optimisation
- Market trend analysis
- Cross-functional collaboration
- Client relationship management
- Performance metrics analysis
- Brand identity development
- Project management skills
- Brand development strategy
Languages
English
Romanian
Languages
6,C2,5,C1
Timeline
Marketing specialist
LGID Media
11.2024 - 11.2025
Economic Analyst
Cargo BUDDY S.R.L.
09.2020 - 10.2024
Internship
Chitila City Taxes and Local Taxes Service
03.2016 - 06.2016
Economic Analyst
Veolia Apa Servicii S.R.L.
02.2016 - 07.2019
Accounts Assistant
Aquaserv Chitila SRL
01.2015 - 02.2016
Internship
Department of Taxes and Local Taxes sector 6
05.2014 - 05.2014
Administrative Assistant
SC Quality Business Solutions SRL
04.2014 - 12.2014
Internship
Intership Ministry of Foreign Affairs, Department of Human Resources
01.2014 - 02.2014
COR Code 331302
Certificate – Accountant
COR CORE 214946
Certificate - Public Procurement Expert
Certificate - European Computer Driving Licence
Diploma of Higher Education -
"Eugen Lovinescu" Theoretical High School
Master of Business Administration - Administration and Public Management
Academy of Economic Studies, Faculty of Administra
Bachelor of Business Administration - Administration and Management Public
Academy of Economic Studies