Summary
Overview
Work History
Education
Skills
Affiliations
Languages
Timeline
Generic

Chuge Lau

Xiamen

Summary

Versatile Copywriter with background creating wide-ranging styles and types of content. Intelligent professional with expertise in translating project goals to produce on-target work. Highly adaptable when ascertaining, comprehending and following project requirements as well as various style guidelines.

Overview

7
7
years of professional experience

Work History

Copywriter

XIAMENXIAOMIYU CATERING MANAGEMENT CO.,LTO
Xiamen
07.2022 - Current
  • Managed multiple projects simultaneously under tight deadlines.
  • Researched industry trends and topics to develop content ideas.
  • Collaborated with designers and other creatives to generate original content that resonates with customers.
  • Analyzed customer feedback data to inform messaging strategies.
  • Developed creative concepts for promotional campaigns based on client objectives and target audience.
  • Created compelling and value-added content for blogs and social media properties.
  • Developed headline copy for websites to highlight specific sales and promotions.
  • Wrote sales copy, letters and other advertising and marketing material.
  • Created new ideas, products and story boards for new marketing campaigns.
  • Created product names and wrote taglines for packaging and promotional materials.

Illustrator

personal
Xiamen
01.2022 - Current
  • Created detailed illustrations for a variety of clients, including book publishers and advertising agencies.
  • Edited photographs using Photoshop for use in print or online campaigns.
  • Designed web graphics such as banners, icons and buttons for corporate sites.

Freelancer Copywriter

personal
Dumaguete
01.2017 - 06.2023
  • Developed creative content for social media campaigns that increased brand awareness and engagement.
  • Identified influencers who could help promote our brand's message effectively.
  • Drafted press releases about upcoming product launches or special promotions.
  • Stayed up-to-date on social media and digital content trends to engage on trending topics and share best practices.
  • Produced videos by writing scripts, editing and posting final creative.
  • Wrote using client's personal verbiage and reading level, creating more appealing messages.

Education

High School Diploma -

Guangzhou Vocational College of Technology & Busin
Guangzhou,China
06.2015

Skills

  • Copywriting, Editing, and Review
  • Deadline Adherence
  • Proofreading
  • Digital Illustration
  • Photography
  • Shooting Live Video

Affiliations

I am a passionate individual with a love for travel, reading, and art. Exploring different cultures through travel has broadened my perspective and fueled my curiosity. Reading, for me, is not just a hobby but a journey into different worlds and ideas.

In my free time, I find joy in expressing my creativity through drawing and painting. This artistic outlet allows me to unwind and bring my imagination to life on canvas. Additionally, I have dedicated time to volunteer work, contributing to various community initiatives. Being involved in volunteer activities has not only allowed me to give back to society but has also enriched my life by connecting me with diverse groups of people and fostering a sense of community. These experiences have collectively shaped me into a well-rounded individual, open to continuous learning and embracing the beauty of diversity.

Languages

Chinese (Mandarin)
First Language
English
Intermediate (B1)
B1
Cantonese
Proficient (C2)
C2

Timeline

Copywriter

XIAMENXIAOMIYU CATERING MANAGEMENT CO.,LTO
07.2022 - Current

Illustrator

personal
01.2022 - Current

Freelancer Copywriter

personal
01.2017 - 06.2023

High School Diploma -

Guangzhou Vocational College of Technology & Busin
Chuge Lau