Franz Michael Irorita
General Management With Brand And Category Development Background
Damac Hills, Dubai,UAE
Summary
Accomplished manager possessing multifaceted experience and success re-energizing and restructuring organizations, developing strategic initiatives and addressing emerging business challenges. Results-oriented, decisive leader adept at forging lucrative relationships with key partners, vendors and clients. Recognized for meticulous work and creative problem-solving in addressing business challenges.
Overview
16
16
years of professional experience
23
23
years of post-secondary education
Work History
Business Unit Manager
McKenzie Distribution Company, Inc
Quezon City, Philippines
07.2016 - Current
- Manages business objectives of assigned portfolios (Associated British Foods, Clorox International, Kellogg Asia Marketing, Pringles International), efficiently and effectively deploying working capital while maintaining positive cash flow.
- Championed S&OP process that resulted in considerable improvements to customer service levels while holding inventory to within contracted days cover that increased volume of Kellogg by +51%, Clorox by +32%, Pringles by +18% and AB Foods by +12% (2020 vs LY performance).
- Established team priorities, maintained schedules and monitored performance of two demand planners, one trade marketing specialist, and one importation specialist
Brand Manager
Kimberly-Clark Philippines, Inc
Taguig City, Philippines
05.2009 - 04.2015
- Developed brand and category strategies and implemented integrated marketing campaigns to deliver brand operating plans on time and within budget, resulting in positive volume recovery in 2014 after years of double-digit decline in market.
- Proposed, coordinated and analyzed market and consumer research to inform country-level activities in support of business and brand objectives.
- Collaborated with product development and supply chain to enhance products based on consumer interest data
- Awarded “K-C Essentials Award for Making Things Happen” for achieving +3% volume growth for Cotton in 2011 behind aggressive distribution-building, assortment improvement and in-store activation
Kleenex and Joy Bath Tissues & Towels (2012-2015)
Kotex Feminine Care Products and Purity Cotton (2009-2012)
Category Manager
Kimberly-Clark Philippines, Inc
Taguig City, Philippines
02.2008 - 04.2009
- Provided monthly sales analytics, category insights and industry assessments for brand and sales teams to unlock and maximize category and channel opportunities
- Created "Book of Life" product assortment and shelf merchandising pocket guide for salesman use during store visits and booking calls
Feminine Care and Cotton category
General Trade Sales Specialist
Kimberly-Clark Philippines, Inc
Taguig City, Philippines
12.2004 - 01.2008
- Developed and implemented territory business plans and promotions while training, coaching and supervising distributor sales personnel.
- Promoted to Category Development for delivering +35% sales growth for Region 2 in 2006.
- Awarded “K-C Best Practices in GT” for delivering +48% sales growth for Region 6 in 2005.
Education
Bachelor of Science - Materials Engineering
University of The Philippines
Diliman, Quezon City, Philippines 06.1998 - 10.2021
Skills
Cross-functional communication
undefinedTimeline
Business Unit Manager
McKenzie Distribution Company, Inc
07.2016 - Current
Brand Manager
Kimberly-Clark Philippines, Inc
05.2009 - 04.2015
Category Manager
Kimberly-Clark Philippines, Inc
02.2008 - 04.2009
General Trade Sales Specialist
Kimberly-Clark Philippines, Inc
12.2004 - 01.2008
Bachelor of Science - Materials Engineering
University of The Philippines
06.1998 - 10.2021
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
It usually takes me more than three weeks to prepare a good impromptu speech.
Mark Twain
Professional Development Programs
K-C Global Marketing University I, II and III : Kimberly Clark Corporate Marketing Capability
Ho Chi Minh, Vietnam (Dec 2014)
Hong Kong, China (Jan 2014)
Shanghai, China (May 2011)
Analytical Problem Solving : Ateneo De Manila University Graduate School of Business
Makati, Philippines (Nov 2010)
Consumer Centric Category Management : AC Nielsen Philippines
Makati, Philippines (May 2008)
SAP Business Intelligence Training : Kimberly Clark Regional Services Center
Bangkok, Thailand (Jan 2008)
Professional Selling Skills : Kimberly Clark Professional
Cebu, Philippines (Sept 2005)
Soft Skills
Critical thinking
Attention to detail
Empathy
Collaboration
Effective Communicator
Diligent
Hobbies
Learning new languages
- Japanese - Elementary N1
- Korean - Beginner
Reading manga
Professional Development Programs
K-C Global Marketing University I, II and III
: Kimberly Clark Corporate Marketing Capability
Ho Chi Minh, Vietnam (Dec 2014)
Hong Kong, China (Jan 2014)
Shanghai, China (May 2011)
Analytical Problem Solving
: Ateneo De Manila University Graduate School of Business (Nov 2010)
Consumer Centric Category Management
: AC Nielsen Philippines (May 2008)
SAP Business Intelligence Training
: Kimberly Clark Regional Services Center (Jan 2008)
Professional Selling Skills
: Kimberly Clark Professional (Sept 2005)
Soft Skills
Critical thinking • Attention to detail • Empathy • Collaboration • Effective Communicator • Diligent
Hobbies
Learning new languages
- Japanese - Elementary N1
- Korean - Beginner
Reading manga
Professional Development Programs
K-C Global Marketing University I, II and III
: Kimberly Clark Corporate Marketing Capability
Ho Chi Minh, Vietnam (Dec 2014)
Hong Kong, China (Jan 2014)
Shanghai, China (May 2011)
Analytical Problem Solving
: Ateneo De Manila University Graduate School of Business (Nov 2010)
Consumer Centric Category Management
: AC Nielsen Philippines (May 2008)
SAP Business Intelligence Training
: Kimberly Clark Regional Services Center (Jan 2008)
Professional Selling Skills
: Kimberly Clark Professional (Sept 2005)
Soft Skills
Critical thinking • Attention to detail • Empathy • Collaboration • Effective Communicator • Diligent
Hobbies
Learning new languages
- Japanese - Elementary N1
- Korean - Beginner
Reading manga
Professional Development Programs
K-C Global Marketing University I, II and III
: Kimberly Clark Corporate Marketing Capability
Ho Chi Minh, Vietnam (Dec 2014)
Hong Kong, China (Jan 2014)
Shanghai, China (May 2011)
Analytical Problem Solving
: Ateneo De Manila University Graduate School of Business (Nov 2010)
Consumer Centric Category Management
: AC Nielsen Philippines (May 2008)
SAP Business Intelligence Training
: Kimberly Clark Regional Services Center (Jan 2008)
Professional Selling Skills
: Kimberly Clark Professional (Sept 2005)
Soft Skills
Critical thinking • Attention to detail • Empathy • Collaboration • Effective Communicator • Diligent
Hobbies
Learning new languages
- Japanese - Elementary N1
- Korean - Beginner
Reading manga
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