With over 20 years of experience in digital transformation, I am a results-oriented and energetic leader who aligns digital strategy with business objectives and delivers value-added solutions. As the Head of Business Applications at Nakheel, a leading real estate development company in Dubai, I oversee the design, implementation, and management of digital enterprise solutions across various business units and functions, including ERP, CRM, and Digital systems. Before joining Nakheel in February 2023, I was the Salesforce Practice Leader and the Associate Partner/Delivery Director at IBM, a global technology and consulting company, for more than four years. I led a team of 30+ professionals to successfully deliver 20+ digital transformations on Salesforce platform across multiple industries, such as public sector, financial services, retail, and utilities. I also developed the go-to-market strategy, drove customer engagements, acquired and mentored talents, and worked alongside the customer experience design team to deliver complex and holistic digital transformations. I have strong skills in project delivery and governance, client relationship management, sales and delivery coaching and leadership, digital strategy and business analysis, and vendor relationship management. I am passionate about leveraging technology and data analytics to drive change and achieve business goals.
Title: Head of Business Applications @ Nakheel | Digital Transformation Leader