GANAPATHY KUPPAN
Summary
Seasoned digital marketing expert with 10 years of experience building and implementing strategies focused on content-driven SEO,social media marketing email marketing, and ads. Had led small to medium teams to achieve sales and marketing goals. Helped 100+ clients to achieve their brand/business objectives and goals.
Overview
12
12
years of professional experience
1
1
Certificate
Work History
Senior Specialist - Digital Marketing
GoBazzar DMCC
Dubai
04.2021 - Current
- GoBazzar DMCC is a real-time price comparison and coupon platform comparing over 9 million products across 100+ stores in the GCC
- Key Responsibilities:
- Led a team of five - with the goal of increasing the new user acquisition and plan to retain users
- This included creating integrated digital marketing strategy combining SEO, social media, content marketing, email & push notifications and working directly with the tech team to align with the product roadmap
- Aligning activities across 8 markets in GCC
- Structured and managed multiple Google Ads accounts providing a moderate to high quality score
- Conducted searches such as evaluating competitor websites to incorporate best practice and create marketing strategy to ensure optimal results
- Prepared informational and reader-friendly reports
- Stayed up to date with the newest SEO guidelines and trends
- Key Achievements:
- Improved organic traffic to 10x by increasing the search engine results page from 12 to number 1 for 20+ keywords and gained top 20 positions for 100+ highly competitive keywords over the period of 6 months
- Increased the followers on Instagram from 100+ to 57k in 1 year.
Manager-Sales & Digital Marketing
iTech India Private Ltd
Chennai
10.2012 - 04.2021
- ITech India is a full-service custom software and digital marketing agency with a large portfolio of successful domestic and international projects
- Key Responsibilities:
- Leading a team of 10 designers, marketers, and analysts
- Managed social media pages of 25+ client
- Responsible for increasing the market penetration of iTech’s software products & services like Institution Management, Asset Management, Payment Solutions, custom software, and mobile apps
- Conducting research to identify new markets and customer challenges/needs in digitization and automation
- Product conception to design ideas, iterations, and launch
- Create, Plan, and execute all digital marketing strategies, including SEO/SEM, marketing database, content, email, social media, and ad campaigns
- Performing SEO audits (Technical & Content) and competitor analysis
- Provide SEO recommendations and strategies based on priorities, budget, and goals
- Performing On-page & Off Page Optimization, link building activities in co-ordination with SEO goals
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify Industry trends and insights and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Meet site owners and developers to review new design and development mock- ups for SEO compatibility, write requirements and test pages prior to launch
- Collaborate with internal teams to create effective landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Designing specific marketing plans for Awareness, Consideration and Purchase intent stage of purchase cycle
- Key Achievements:
- Helped 20+ clients to build their brand from scratch and be successful in the market
- Successfully Established business relationship with 100+ clients, the client list includes Nippon Signal, Chennai Metro Rail, Siemens, Cavin Kare & many more reputed companies
- Responsible for building an online test platform from ideation to execution to marketing strategy and implementation.
Business Development Associate
EGB Systems & Solutions
Chennai
03.2011 - 09.2012
- Covering the sale of Web Solutions through cold calling and bidding process
- Responsible for generating business via various sources from international market
- Generated new business from online bidding portals like oDesk, Elance, Guru etc or from other avenues
- Generated potential leads and gathered their project requirements
- Responsible for providing initial quote and coordinating with project team to get estimations
- Locating small to medium sized IT companies across continents who are seeking outsourcing partners and making tie-up with these companies
- Achieved sales penetration/revenue targets for all services in each region (mainly US market)
- Ensuring that monthly targets and collection of outstanding payments are met and maintaining accurate sales forecasts and reports
- Understanding the market trends for developing an effective sales and marketing strategy for expansion within given region/area
- Analyzing the sales reports and take corrective actions where necessary
- Create, Plan, and execute all digital marketing strategies, including SEO/SEM, marketing database, content, email, social media and ad campaigns
- Provide SEO recommendations and strategies based on priorities, budget and goals
Technical Support Executive
Sutherland Global Services Ltd
04.2010 - 03.2011
- Worked as part of Technical Support team for Dell Solution Station (DSS) Campaign
- Inbound software solution package sales and Technical Support process
- Providing First - level Technical Support on basic operational or maintenance of personal computers and /or peripherals using Dell specific tools
- Guiding customer, the troubleshooting steps to identify products that have Customer Issues and issue service calls in accordance with guidelines
- Escalating problems when unable to resolve customer issues
- Log and sufficiently document all contacts with customers in designated tools
- Identifying and providing input on unique or recurring customer problems
- Providing Dell Solution Network feedback at all times.
Education
P.G Diploma - International Business, Mergers
LONDON SOUTH BANK UNIVERSITY
B.Tech - Petrochemical Technology
BHARATHIDASAN UNIVERSITY
Skills
Creatives & Content Managementundefined
Certification
Hubspot Certification
Timeline
Senior Specialist - Digital Marketing
GoBazzar DMCC
04.2021 - Current
Hubspot Certification
01-2021
Manager-Sales & Digital Marketing
iTech India Private Ltd
10.2012 - 04.2021
Business Development Associate
EGB Systems & Solutions
03.2011 - 09.2012
Technical Support Executive
Sutherland Global Services Ltd
04.2010 - 03.2011
P.G Diploma - International Business, Mergers
LONDON SOUTH BANK UNIVERSITY
B.Tech - Petrochemical Technology
BHARATHIDASAN UNIVERSITY
Strengths
Focused Marketing
Adept search marketer proficient in keyword research, onpage & offpage seo,content marketing strategy .Experienced in Search,Display and re-marketing campaigns.
Data-driven marketing
Proficient with Google Analytics & Search Console. Experienced with a wide variety of other analytics tools like data box and social media tools like hootsuite.
Marketing & CRM Tools
- Google Analytics
- Google Search Console
- Google Tag Manager
- Facebook Business Suite
- Hootsuite
- Databox
- Ahrefs
- Sendingrid
- Mailchimp
- Pipedrive
Strengths
Focused Marketing
Adept search marketer proficient in keyword research, onpage & offpage seo,content marketing strategy .Experienced in Search,Display and re-marketing campaigns.
Data-driven marketing
Proficient with Google Analytics & Search Console. Experienced with a wide variety of other analytics tools like data box and social media tools like hootsuite.
Marketing & CRM Tools
- Google Analytics
- Google Search Console
- Google Tag Manager
- Facebook Business Suite
- Hootsuite
- Databox
- Ahrefs
- Sendingrid
- Mailchimp
- Pipedrive
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