Summary
Overview
Skills
Work History
Education
Timeline

Gareth Deere

Tech Based Market Research & Insights Professional
Chichester

Summary

Gareth brings a wealth of award winning international hands-on experience in data analytics and insights-based consulting . A trusted advisor to CxO level decision makers across sectors. Known for effectively managing global teams, external partners and internal resources to drive ROI leveraging the latest MarTech, SaaS and Generative AI based platforms to deliver insight-based business impact for clients.

Clients and colleagues love Gareth's enthusiasm for insights , passion for pushing the envelope with technology-based solutions and ability to deliver value for money from AI enabled consumer intelligence.

Overview

30
30
years of professional experience
3
3

Industry body memberships (Market Research Society, iCOM, PDRF)

3
3
Language
50
50

Tech platforms for marketing and insights

Skills

    Business Development and framing ROI for clients from MarTech and SaaS platforms

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Work History

Director

Ipsos Synthesio
London
01.2023 - Current
  • Working across global markets to deliver integration of key accounts and drive ROI from the Synthesio SaaS platform
  • Global business development initiatives across Sports Sponsorship (Fanzone) and Automotive (NEV Pulse)
  • Generative AI product design & Alpha testing
  • Successes: ensuring circa £1.5 million of account growth and retention during transition.

Service Line Leader

IPSOS
Dubai
01.2019 - 12.2022
  • Setting up Social Intelligence & Analytics Service line in MENA with P&L responsibility
  • From initial business plan to implementation, setting up regional team for project execution
  • Successes: Top 5 global region worldwide by billings (circa $2 million), building a strong team with great client feedback along the way

Content & Technology Director

MEAP, IPSOS
Dubai
01.2013 - 12.2018
  • Managed all aspects of establishing a TMT and Digital Audience Measurement Division Successes: Introduced mobile panels based on passive smartphone measurement across MEAP development a $1million+ business
  • Developed full end to end analytics solutions in house with SQL, and Tibco Spotfire
  • Set up a continuous survey tracker for SVOD services (eg Netflix, Shahid)
  • Managed monetization of Audience data via Doubleclick and a data fusion product for media planning (X Plan): Facebook Video plus TV (incremental reach)

Global Director

Ipsos MediaCT
London
06.2008 - 01.2013
    • Global Board member in the Ipsos MediaCT specialism, Reporting to the CEO for MediaCT responsible for growing and developing all aspects of Ipsos MediaCT's 60 million Euro custom business across 34 offices
    • Successes: developed significant business with digital publishers such as Google and strategic external partnerships which elevated Ipsos as a leading and innovative player in the digital audience measurement space reflected in GRIT awards

Research Director

Ipsos MORI
London
01.2004 - 05.2008
  • Managing a team of 10 researchers
  • Developing business and conducting research studies for Technology Clients in the Customer Loyalty practice
  • Significant business development achievements with clients including Nokia, Samsung, LG Electronics and Monster.com

Account Manager

Millward Brown
Madrid
11.2001 - 12.2003

Managing Brand Tracking and Copy Testing programmes for multiple clients across Spain and LatAm in Financial Services, Technology and FMCG sectors

Lead for BrandZ for Iberia across WPP agencies and clients

Associate Director

MORI
London
01.1999 - 10.2001
  • Led teams of up to 5 research professional
  • Significant business development achievements
  • Pioneered an online B2B research

Senior Research Executive

Marketing Improvements
London
03.1998 - 01.1999

Specialist research and insight professional in Management Consultancy with a focus on B2B and specialist consumer markets

Project Manager

BPRI
London
03.1995 - 01.1998

From Graduate trainee through to Project Manager in this B2B specialist research agency

Settlements Officer

JP Morgan Chase
Cardiff
12.1993 - 02.1995

Responsible for Trade settlements working on the Americas Desk

Education

Master of Science - Tourism Management

University of Surrey, Guildford
05.1992 - 1993.05

Distinction

Bachelor of Science - Geography

University of Southampton
05.1988 - 1991.05

2:1

Timeline

Director - Ipsos Synthesio
01.2023 - Current
Service Line Leader - IPSOS
01.2019 - 12.2022
Content & Technology Director - MEAP, IPSOS
01.2013 - 12.2018
Global Director - Ipsos MediaCT
06.2008 - 01.2013
Research Director - Ipsos MORI
01.2004 - 05.2008
Account Manager - Millward Brown
11.2001 - 12.2003
Associate Director - MORI
01.1999 - 10.2001
Senior Research Executive - Marketing Improvements
03.1998 - 01.1999
Project Manager - BPRI
03.1995 - 01.1998
Settlements Officer - JP Morgan Chase
12.1993 - 02.1995
University of Surrey - Master of Science, Tourism Management
05.1992 - 1993.05
University of Southampton - Bachelor of Science, Geography
05.1988 - 1991.05

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Gareth DeereTech Based Market Research & Insights Professional