Gareth Deere
Tech Based Market Research & Insights Professional
Chichester
Summary
Gareth brings a wealth of award winning international hands-on experience in data analytics and insights-based consulting . A trusted advisor to CxO level decision makers across sectors. Known for effectively managing global teams, external partners and internal resources to drive ROI leveraging the latest MarTech, SaaS and Generative AI based platforms to deliver insight-based business impact for clients.
Clients and colleagues love Gareth's enthusiasm for insights , passion for pushing the envelope with technology-based solutions and ability to deliver value for money from AI enabled consumer intelligence.
Overview
30
30
years of professional experience
3
3
Industry body memberships (Market Research Society, iCOM, PDRF)
3
3
Language
50
50
Tech platforms for marketing and insights
Skills
Business Development and framing ROI for clients from MarTech and SaaS platforms
AI Enabled Data analytics solutions: workflow, implementation, data visualisation and story telling
Multiple research methods including online surveys, focus groups, ethnographies, MMM studies, passive measurement, custom research panels, advertising testing, conjoint, market segmentation, trends and foresight
Award winning thought leadership including ESOMAR
Data monetisation: Alternative data for investment decisions, DMP
Experience with more than 50 tech platforms including: Social (Synthesio, Brandwatch, Talkwalker) SEO (SemRush), Trends and foresights: (Exploding topics) Audience Measurement (SimilarWeb, App Annie, ComScore, Xplan, Facebook Ad Manager, Google DV360), CX (Medallia, Ookla, Salesforce) Dashboards (Tableau, Tibco Spotfire)
People Management, coaching and mentoring
Work History
Director
Ipsos Synthesio
London
01.2023 - Current
- Working across global markets to deliver integration of key accounts and drive ROI from the Synthesio SaaS platform
- Global business development initiatives across Sports Sponsorship (Fanzone) and Automotive (NEV Pulse)
- Generative AI product design & Alpha testing
- Successes: ensuring circa £1.5 million of account growth and retention during transition.
Service Line Leader
IPSOS
Dubai
01.2019 - 12.2022
- Setting up Social Intelligence & Analytics Service line in MENA with P&L responsibility
- From initial business plan to implementation, setting up regional team for project execution
- Successes: Top 5 global region worldwide by billings (circa $2 million), building a strong team with great client feedback along the way
Content & Technology Director
MEAP, IPSOS
Dubai
01.2013 - 12.2018
- Managed all aspects of establishing a TMT and Digital Audience Measurement Division Successes: Introduced mobile panels based on passive smartphone measurement across MEAP development a $1million+ business
- Developed full end to end analytics solutions in house with SQL, and Tibco Spotfire
- Set up a continuous survey tracker for SVOD services (eg Netflix, Shahid)
- Managed monetization of Audience data via Doubleclick and a data fusion product for media planning (X Plan): Facebook Video plus TV (incremental reach)
Global Director
Ipsos MediaCT
London
06.2008 - 01.2013
- Global Board member in the Ipsos MediaCT specialism, Reporting to the CEO for MediaCT responsible for growing and developing all aspects of Ipsos MediaCT's 60 million Euro custom business across 34 offices
- Successes: developed significant business with digital publishers such as Google and strategic external partnerships which elevated Ipsos as a leading and innovative player in the digital audience measurement space reflected in GRIT awards
Research Director
Ipsos MORI
London
01.2004 - 05.2008
- Managing a team of 10 researchers
- Developing business and conducting research studies for Technology Clients in the Customer Loyalty practice
- Significant business development achievements with clients including Nokia, Samsung, LG Electronics and Monster.com
Account Manager
Millward Brown
Madrid
11.2001 - 12.2003
Managing Brand Tracking and Copy Testing programmes for multiple clients across Spain and LatAm in Financial Services, Technology and FMCG sectors
Lead for BrandZ for Iberia across WPP agencies and clients
Associate Director
MORI
London
01.1999 - 10.2001
- Led teams of up to 5 research professional
- Significant business development achievements
- Pioneered an online B2B research
Senior Research Executive
Marketing Improvements
London
03.1998 - 01.1999
Specialist research and insight professional in Management Consultancy with a focus on B2B and specialist consumer markets
Project Manager
BPRI
London
03.1995 - 01.1998
From Graduate trainee through to Project Manager in this B2B specialist research agency
Settlements Officer
JP Morgan Chase
Cardiff
12.1993 - 02.1995
Responsible for Trade settlements working on the Americas Desk
Education
Master of Science - Tourism Management
05.1992 - 05.1993
Distinction
Bachelor of Science - Geography
05.1988 - 05.1991
2:1
Timeline
Director - Ipsos Synthesio
01.2023 - Current
Service Line Leader - IPSOS
01.2019 - 12.2022
Content & Technology Director - MEAP, IPSOS
01.2013 - 12.2018
Global Director - Ipsos MediaCT
06.2008 - 01.2013
Research Director - Ipsos MORI
01.2004 - 05.2008
Account Manager - Millward Brown
11.2001 - 12.2003
Associate Director - MORI
01.1999 - 10.2001
Senior Research Executive - Marketing Improvements
03.1998 - 01.1999
Project Manager - BPRI
03.1995 - 01.1998
Settlements Officer - JP Morgan Chase
12.1993 - 02.1995
University of Surrey - Master of Science, Tourism Management
05.1992 - 05.1993
University of Southampton - Bachelor of Science, Geography
05.1988 - 05.1991