To work with an organization which provides challenging opportunities & recognition, making endeavors to attain excellence in management techniques by taking initiatives, accepting responsibilities, decision making & teamwork.
Overview
14
14
years of professional experience
6
6
years of post-secondary education
1
1
Certification
Work history
Beverages Category Specialist UAE, Oman
Saudi Arabia | La Marquise International
Dubai, UAE
2023.03 - 2023.06
Research and analyze data and market insights.
Search for insights into consumer needs and wants.
Plan and implement long-term development strategies for product categories.
Design exit strategies for unsuccessful products.
Build and maintain long-term relationships with key accounts.
Place appropriate orders.
Ensure product availability.
Strategize positioning of a product category in order to maximize its visibility.
Collaborate with the marketing team.
Research competitors and suggest appropriate pricing and promotional activities.
Work with customers and merchandisers and find new ways of expanding product categories.
Calculate forecasts for product demand trends.
Manage and track budget.
Brand Ambassador Beverages UAE, Oman, Saudi Arabia
La Marquise International
Dubai, UAE
2021.11 - 2023.02
Provide quality customer service by providing one-on-one attention to details.
Brand Activations in different market segments.
Share knowledge with team and provide guidance to trainee, juniors.
Creating drinks and presenting to customers as per their satisfaction.
Educate customers about the brand to incite excitement about the company's mission and values.
Resolves all customers complains in a professional manner while prioritizing customer satisfaction.
Represented brand at trade shows, conferences and other industry events.
Executed strategic brand presentations to enhance product awareness and consumer engagement.
Created marketing content and resources to improve activity promotion.
Organised and participated in promotional events to boost brand visibility and market presence.
Established and maintained positive relationships with clients for increased brand loyalty.
Mixologist - UAE, Oman
La Marquise International
Dubai, UAE
2019.10 - 2021.10
Provides quality customer service by providing one-on-one attention to details.
Share knowledge with team and provide guidance to trainee, juniors.
Creating drinks and presenting to customers as per their satisfaction.
Educate customers about the brand to incite excitement about the company's mission and values.
Resolves all customers complains in a professional manner while prioritizing customer satisfaction.
Networking with existing clients to provide upsell and cross-sell opportunities.
Participate on behalf of the company in exhibitions or conferences.
Maintained stocks, replenishing daily as necessary.
Bar Supervisor
The Waldorf Astoria DIFC
Dubai, UAE
2019.03 - 2019.10
Flair Bartender | Mixologist - Above 21
(Whisky & Cigar lounge) Five Palm Jumeirah
Dubai, UAE
2017.02 - 2018.10
Sales Executive | Mixologist
La Marquise International
Dubai, UAE
2016.05 - 2016.12
Mixologist
Fairmont The Palm
Dubai, UAE
2013.08 - 2016.03
Food and Beverage Supervisor
Fairmont The Palm
Dubai, UAE
2013.05 - 2013.08
Bartender
Fairmont The Palm
Dubai, UAE
2012.10 - 2013.05
Bartender
Citymax Hotels
Dubai, UAE
2010.08 - 2012.02
Bartender
T G I Fridays
Mumbai, India
2009.12 - 2010.04
Education
Bachelors in Hotel Management and Catering -
Rizvi College of Hotel Management, Mumbai
India
2006.06 - 2009.06
Diploma in American Hotel and Lodging Association -
Rizvi College of Hotel Management, Mumbai
India
2006.06 - 2009.06
Certification
Completed Heineken Masters Training
Certified Whisky connoisseur for The Macallan
Participated in Tea Coffee Festival 2016 representing La Marquise
Participated in Cigar competition representing Davidoff
Participated in 1883 drink designer contest 2019 representing 1883 syrup.
SCA Basic training certification for Coffee.
Accomplishments
Instrumental in developing and implementing marketing business plans for key brands such as, Maison Routin 1883 Syrups, MEC3 in cups fruit purees, One & Only Frappes, Smoothies, Pellini coffee beans and Jaf tea.
Grew the beverage portfolio of Maison Routin 1883 syrups & MEC3 in cups across UAE by 43%. Generating a revenue of 4.8 million. In the year of 2020, Despite challenges of Covid through brand activations and LTD drinks.
Planning, development and execution of monthly activations and promotions on beverage brands across UAE, Oman, and Saudi Arabia to sustain market share and grow incremental volumes by 8%.
Created ADNOC Oasis Beverage Menu and trained over 1400 employees across all their Adnoc Oasis Gas stations.
Created LTO for Nandos South African chain which conrtibuted to increase of beverage drinks from 8000 mocktails to 17000 mocktails a month.
Successfully trained Rotana FNB staff across all UAE, Oman and Saudi Arabia properties for Tea brand JAF Tea.
Timeline
Beverages Category Specialist UAE, Oman
Saudi Arabia | La Marquise International
2023.03 - 2023.06
Brand Ambassador Beverages UAE, Oman, Saudi Arabia
La Marquise International
2021.11 - 2023.02
Mixologist - UAE, Oman
La Marquise International
2019.10 - 2021.10
Bar Supervisor
The Waldorf Astoria DIFC
2019.03 - 2019.10
Flair Bartender | Mixologist - Above 21
(Whisky & Cigar lounge) Five Palm Jumeirah
2017.02 - 2018.10
Sales Executive | Mixologist
La Marquise International
2016.05 - 2016.12
Mixologist
Fairmont The Palm
2013.08 - 2016.03
Food and Beverage Supervisor
Fairmont The Palm
2013.05 - 2013.08
Bartender
Fairmont The Palm
2012.10 - 2013.05
Bartender
Citymax Hotels
2010.08 - 2012.02
Bartender
T G I Fridays
2009.12 - 2010.04
Bachelors in Hotel Management and Catering -
Rizvi College of Hotel Management, Mumbai
2006.06 - 2009.06
Diploma in American Hotel and Lodging Association -
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