To work with an organization which provides challenging opportunities & recognition, making endeavors to attain excellence in management techniques by taking initiatives, accepting responsibilities, decision making & teamwork.
Overview
14
14
years of professional experience
6
6
years of post-secondary education
1
1
Certification
Work history
Beverages Category Specialist UAE, Oman
Saudi Arabia | La Marquise International
Dubai, UAE
03.2023 - 06.2023
Research and analyze data and market insights.
Search for insights into consumer needs and wants.
Plan and implement long-term development strategies for product categories.
Design exit strategies for unsuccessful products.
Build and maintain long-term relationships with key accounts.
Place appropriate orders.
Ensure product availability.
Strategize positioning of a product category in order to maximize its visibility.
Collaborate with the marketing team.
Research competitors and suggest appropriate pricing and promotional activities.
Work with customers and merchandisers and find new ways of expanding product categories.
Calculate forecasts for product demand trends.
Manage and track budget.
Brand Ambassador Beverages UAE, Oman, Saudi Arabia
La Marquise International
Dubai, UAE
11.2021 - 02.2023
Provide quality customer service by providing one-on-one attention to details.
Brand Activations in different market segments.
Share knowledge with team and provide guidance to trainee, juniors.
Creating drinks and presenting to customers as per their satisfaction.
Educate customers about the brand to incite excitement about the company's mission and values.
Resolves all customers complains in a professional manner while prioritizing customer satisfaction.
Represented brand at trade shows, conferences and other industry events.
Executed strategic brand presentations to enhance product awareness and consumer engagement.
Created marketing content and resources to improve activity promotion.
Organised and participated in promotional events to boost brand visibility and market presence.
Established and maintained positive relationships with clients for increased brand loyalty.
Mixologist - UAE, Oman
La Marquise International
Dubai, UAE
10.2019 - 10.2021
Provides quality customer service by providing one-on-one attention to details.
Share knowledge with team and provide guidance to trainee, juniors.
Creating drinks and presenting to customers as per their satisfaction.
Educate customers about the brand to incite excitement about the company's mission and values.
Resolves all customers complains in a professional manner while prioritizing customer satisfaction.
Networking with existing clients to provide upsell and cross-sell opportunities.
Participate on behalf of the company in exhibitions or conferences.
Maintained stocks, replenishing daily as necessary.
Bar Supervisor
The Waldorf Astoria DIFC
Dubai, UAE
03.2019 - 10.2019
Flair Bartender | Mixologist - Above 21
(Whisky & Cigar lounge) Five Palm Jumeirah
Dubai, UAE
02.2017 - 10.2018
Sales Executive | Mixologist
La Marquise International
Dubai, UAE
05.2016 - 12.2016
Mixologist
Fairmont The Palm
Dubai, UAE
08.2013 - 03.2016
Food and Beverage Supervisor
Fairmont The Palm
Dubai, UAE
05.2013 - 08.2013
Bartender
Fairmont The Palm
Dubai, UAE
10.2012 - 05.2013
Bartender
Citymax Hotels
Dubai, UAE
08.2010 - 02.2012
Bartender
T G I Fridays
Mumbai, India
12.2009 - 04.2010
Education
Bachelors in Hotel Management and Catering -
Rizvi College of Hotel Management, Mumbai
India
06.2006 - 06.2009
Diploma in American Hotel and Lodging Association -
Rizvi College of Hotel Management, Mumbai
India
06.2006 - 06.2009
Certification
Completed Heineken Masters Training
Certified Whisky connoisseur for The Macallan
Participated in Tea Coffee Festival 2016 representing La Marquise
Participated in Cigar competition representing Davidoff
Participated in 1883 drink designer contest 2019 representing 1883 syrup.
SCA Basic training certification for Coffee.
Accomplishments
Instrumental in developing and implementing marketing business plans for key brands such as, Maison Routin 1883 Syrups, MEC3 in cups fruit purees, One & Only Frappes, Smoothies, Pellini coffee beans and Jaf tea.
Grew the beverage portfolio of Maison Routin 1883 syrups & MEC3 in cups across UAE by 43%. Generating a revenue of 4.8 million. In the year of 2020, Despite challenges of Covid through brand activations and LTD drinks.
Planning, development and execution of monthly activations and promotions on beverage brands across UAE, Oman, and Saudi Arabia to sustain market share and grow incremental volumes by 8%.
Created ADNOC Oasis Beverage Menu and trained over 1400 employees across all their Adnoc Oasis Gas stations.
Created LTO for Nandos South African chain which conrtibuted to increase of beverage drinks from 8000 mocktails to 17000 mocktails a month.
Successfully trained Rotana FNB staff across all UAE, Oman and Saudi Arabia properties for Tea brand JAF Tea.
Timeline
Beverages Category Specialist UAE, Oman
Saudi Arabia | La Marquise International
03.2023 - 06.2023
Brand Ambassador Beverages UAE, Oman, Saudi Arabia
La Marquise International
11.2021 - 02.2023
Mixologist - UAE, Oman
La Marquise International
10.2019 - 10.2021
Bar Supervisor
The Waldorf Astoria DIFC
03.2019 - 10.2019
Flair Bartender | Mixologist - Above 21
(Whisky & Cigar lounge) Five Palm Jumeirah
02.2017 - 10.2018
Sales Executive | Mixologist
La Marquise International
05.2016 - 12.2016
Mixologist
Fairmont The Palm
08.2013 - 03.2016
Food and Beverage Supervisor
Fairmont The Palm
05.2013 - 08.2013
Bartender
Fairmont The Palm
10.2012 - 05.2013
Bartender
Citymax Hotels
08.2010 - 02.2012
Bartender
T G I Fridays
12.2009 - 04.2010
Bachelors in Hotel Management and Catering -
Rizvi College of Hotel Management, Mumbai
06.2006 - 06.2009
Diploma in American Hotel and Lodging Association -
Senior Operations Support Technician at WWT International Arabia Ltd. Saudi ArabiaSenior Operations Support Technician at WWT International Arabia Ltd. Saudi Arabia