Summary
Overview
Work History
Education
Skills
Websites
Software
Language
Timeline
Hi, I’m

Gayathri Satheesan

Creative Design Lead
Dubai
Gayathri Satheesan

Summary

Creative Design Lead | Trend Analyst | Graphic Designer

Creative Design Lead with over 4 years of experience in the athleisure and fashion world, where I combine a love for innovative design with a knack for understanding market trends. I’m passionate about creating collections that not only look great but also connect with people and meet their needs. With a strong background in market research and product development, I’m always ready to tackle new challenges and bring a positive, forward-thinking approach to my work.

Overview

4
years of professional experience
4
years of post-secondary education
2
Languages

Work History

Zaecy FZ LLC

Creative Design Lead
2023.10 - Current (11 months)

Job overview

  • Led creative vision and design strategy for athleisure collections, driving 20% increase in brand market share.
  • Guided the team to create trendsetting products, resulting in a 15% increase in product adoption rates.
  • Oversaw the development of seasonal collections from concept to launch, ensuring brand alignment and increasing sell-through rates by 18% year-over-year.
  • Conducted in-depth market research and trend analysis, leading to a 25% increase in consumer satisfaction through relevant product offerings.
  • Collaborated cross-functionally with marketing, sales, and product development teams to align strategies and achieve a 20% reduction in customer returns.
  • Drove fabric research and sourcing initiatives, introducing high-performance materials.
  • Created detailed tech packs, streamlining the design-to-production workflow and improving efficiency by 15%.
  • Developed and presented compelling visual design boards and catalogs, effectively communicating seasonal themes.
  • Adapted design strategies based on market feedback and evolving trends, leading to a 20% improvement in time-to-market for new products.
  • Attended trade shows and fashion weeks to gain insights into upcoming trends and innovations, fostering strategic partnerships and expanding market reach.
  • Engaged in competitive benchmarking to analyze design elements and pricing strategies, identifying key opportunities for differentiation and market positioning.
  • Monitored competitor brands using tools like SimilarWeb and FashionMonitor, identifying market gaps that informed strategic design decisions.
  • Co-created with buyers and participated in consumer panels to gather actionable feedback, ensuring products meet market demands and consumer expectations.

Zaecy LLC

Assistant Fashion Designer | Product Development Merchandiser
6 2021 - 2023.10

Job overview

  • Designed the SS-23 Gym & Training Collection comprising 15 unique styles for the UAE market, achieving a 73% sell-through rate within the first quarter.
  • Conceptualized and launched the Men’s FW 22-23 Capsule Collection with 12 innovative styles, of which 8 became the top-performing products, boosting sales by 60%.
  • Conducted extensive trend research and range planning, identifying key market needs, resulting in a 25% increase in consumer satisfaction.
  • Led fabric research and sourcing initiatives for high, medium, and low-intensity sportswear, reducing material costs by 15% while enhancing product quality.
  • Managed seasonal calendar and assortment plan, ensuring timely delivery of designs aligned with customer needs, which improved on-time launch rates by 20%.
  • Created detailed tech packs and efficiently transferred design specifications to the development team, streamlining the production process and reducing lead times by 10%.
  • Developed and presented comprehensive design boards, showcasing silhouettes, fabrics, prints, patterns, and color palettes for each season, increasing design approval rates by 30%.
  • Collaborated closely with UAE marketing and sales teams to analyze bestseller trends, resulting in data-driven design adjustments that improved market fit and increased sales by 22%.
  • Supervised the sample development process, ensuring high-quality prototypes and reducing revision cycles by 40%.
  • Conducted periodic market research and trend analysis in the UAE, providing actionable insights that informed product development and led to a 15% increase in market share.
  • Trained in WFX Database Management for Product Development, enhancing team productivity and data accuracy by 25%.

Cansa Impex

Junior Fashion Designer
2021.01 - 2021.05 (4 months)

Job overview

  • Responsible for managing the design process from inception to completion
  • Sketching designs and creating flats/tech packs
  • Working closely with sample and production teams to ensure that production is completed on schedule
  • Developed seasonal merchandise assortment to improve category depth and breadth
  • Supervising sample development process
  • Coordination with suppliers for timely delivery of trims and fabric
  • Managing E-commerce photoshoot and campaigns.

Amiee Collection

Freelance Graphic Designer
2020.09 - 2020.11 (2 months)

Job overview

  • Curated creatives to list products in Amazon
  • Created tech packs for Indian Retail brands
  • Actively listened to customers, handled concerns quickly and escalated major issues to the supervisor
  • Created AOP and chest prints for T-shirts
  • Developed display, marketing and packaging materials to support product branding strategies
  • Put together videos for social media, advertising and informational purposes
  • Developed print materials such as brochures, banners and signs.

Reliance Trends

Graduation Project
2020.01 - 2020.06 (5 months)

Job overview

  • Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity
  • Carried out day-day-day duties accurately and efficiently
  • Developed Designs & prints for the season FW20
  • Worked on silhouettes, prints & graphics for SS21
  • Supervised the sampling unit
  • Developed tech packs and CADs for various capsules
  • Assisted Show-back for season FW20 Hit1 and Hit2
  • Trained in Hyper-loop Database Management- Product Development.

Education

National Institute of Fashion Technology India

Bachelor of Design: Fashion Design from Bachelors of Fashion Design
2016.08 - 2020.10 (4 years & 2 months)

University Overview

Skills

Problem-Solving

Websites

Software

Adobe Illustrator

Adobe Photoshop

Adobe InDesign

MS Office

Language

Language

English

Hindi

Sanskrit

Timeline

Creative Design Lead
Zaecy FZ LLC
2023.10 - Current (11 months)
Junior Fashion Designer
Cansa Impex
2021.01 - 2021.05 (4 months)
Freelance Graphic Designer
Amiee Collection
2020.09 - 2020.11 (2 months)
Graduation Project
Reliance Trends
2020.01 - 2020.06 (5 months)
National Institute of Fashion Technology
Bachelor of Design: Fashion Design from Bachelors of Fashion Design
2016.08 - 2020.10 (4 years & 2 months)
Assistant Fashion Designer | Product Development Merchandiser
Zaecy LLC
6 2021 - 2023.10

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Gayathri SatheesanCreative Design Lead