Summary
Overview
Work History
Education
Skills
Software
Additional Information
Timeline
Generic
Gayathri Vattekkat Menon

Gayathri Vattekkat Menon

Marketing Communications | Strategic Planning | Customer Service | MENA Region
Dubai

Summary

I do have a lot to talk! The human brain is a crazy place, and there are two things that fascinate me the most the love for trying new roles and the challenges of these roles. Passion and diligence are two traits that I believe most reflect me as an individual. It is my belief that this is the key to being successful in any endeavor that one sets their mind to. I also love to generate new ideas and devise feasible solutions to broadly relevant problems. I enjoy embracing the lessons learned from failure, stand up and continue to grow.

Overview

8
8
years of professional experience
5
5
years of post-secondary education
5
5
Languages

Work History

Marketing Coordinator

Puravankara
1 2023 - Current
  • Generated and managed leads and facilitated appointments for Customers.
  • Provided comprehensive information on Puravankara projects to potential buyers.
  • Assisted in executing marketing initiatives and distributing promotional materials.
  • Monitored and reported on effectiveness of marketing campaigns.
  • Liaised with other departments, ensuring seamless workflow and coordination.
  • Created engaging brochures and flyers to use for promotional materials and distribution.
  • Established relationships with key stakeholders and media outlets to secure press coverage and increase rapport and trust.
  • Managed workflow between staff, coordinating documents and creative material distribution.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Ensured accurate and well-organized documentation, streamlining internal processes.

ACHIEVEMENTS:

  • Star Performer for Q3 FY 24 for significant contribution in business across GCC markets.
  • Contributed to 10% increase in lead conversion rate through effective follow-up strategies.
  • Successfully coordinated 50 marketing events across globe resulting in heightened brand visibility.

Ecommerce Consultant

Freelacer
10.2022 - 01.2023
  • Developed engaging content to showcase products effectively, leading to increased brand awareness and sales growth.
  • Trained internal staff members on various aspects of e-commerce, fostering a culture of continuous learning and improvement within the organization.
  • Collaborated with web developers to create a seamless shopping experience across desktop, mobile, and tablet devices.
  • Conducted regular competitor analysis to stay ahead of industry trends, ensuring continuous improvement in e-commerce offerings.
  • Utilized social media platforms for promoting products, reaching wider audiences, driving engagement, and increasing web traffic from organic sources.

Ecommerce Executive and Social Media

Newgenmax Digital Solutions
10.2021 - 10.2022
  • Managed daily PPC campaigns and SEO strategy implementation and monitored monthly spend to maintain budget parameters and decreasing ACOS by 10%
  • Established and maintained balanced and accurate e-commerce budget to execute on initiatives with proper funding and enrich customer experience.
  • Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.
  • Monitored daily social media content implementation and consumer interaction to assess branding efforts.
  • Social Media Management: Creating Social media calendar, doing Hashtag research and suggesting them to content team. Maintain Social Media engagement on daily basis.
  • Complete Account Management on all E-commerce Platform - Responsibilities include Product Listing Creation and Optimization, Account Management, Content Creation and Enhancing Quality of Listing. (Amazon, Flipkart, Meesho and Shopify) and submitting Monthly Report to clients
  • Implemented tactical online marketing practices to target specific consumers and demographics.
  • Monitored online feedback provided by customers regarding services and products to identify points for improvement.

Interior Design Intern

Design Storeys
07.2021 - 10.2021
  • Specified and selected furniture, fixtures and lighting conditions to achieve desired effects.
  • Conducting research on materials, products, and trends in interior design
  • Provided in-home consultations and space planning and coordinated colors, finishes and fabrics to match.
  • Obtained user feedback and utilized design software to generate unique and innovative samples.
  • Supporting with photography and videography for projects
  • Developed space planning concepts, color palette selections and textile presentations.
  • Collaborating with team members to develop design concepts and present them to clients
  • Participating in client meetings and site visits to gather information and take measurements

Customer Service Executive

IndiGo Airlines
12.2016 - 06.2019
  • Employed comprehensive benchmarks to establish and monitor customer service standards.
  • Provided primary customer support to internal and external customers.
  • Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.
  • Asked open-ended questions and researched issues in system to resolve various customer billing errors.
  • Delivered exceptional training and hands-on motivation to team members to enhance customer satisfaction.
  • Actively listened to customers, handled concerns quickly and escalated major issues to supervisor.
  • Carried out day-to-day duties accurately and efficiently.
  • Offered friendly and efficient service to customers, handled challenging situations with ease.
  • Worked flexible hours across night, weekend and holiday shifts.
  • Handled 100 calls per day to address customer inquiries and concerns.
  • Maintained excellent attendance record, consistently arriving to work on time.

Education

Master Diploma - Interior Design And Photography

DreamZone School of Creative Studies
08.2019 - 01.2021

Master of Science - Biotechnology

Sri Ramachandra University
07.2014 - 06.2016

Bachelor of Science - Biochemistry

Ethiraj College For Women
06.2011 - 07.2013

Skills

    Teamwork

Time Management

Creativity

Active Listening

Problem Solver

Fast Learner

Self Motivated

Strategy Thinking

Accountability

Software

Photoshop

Figma

Canva

Illustrator

Google Analytics

Buffer

Facebook Creator Studio

Meta Business Suite

Additional Information

PORTFOLIO- https://www.behance.net/gayathrvattekk

Timeline

Ecommerce Consultant

Freelacer
10.2022 - 01.2023

Ecommerce Executive and Social Media

Newgenmax Digital Solutions
10.2021 - 10.2022

Interior Design Intern

Design Storeys
07.2021 - 10.2021

Master Diploma - Interior Design And Photography

DreamZone School of Creative Studies
08.2019 - 01.2021

Customer Service Executive

IndiGo Airlines
12.2016 - 06.2019

Master of Science - Biotechnology

Sri Ramachandra University
07.2014 - 06.2016

Bachelor of Science - Biochemistry

Ethiraj College For Women
06.2011 - 07.2013

Marketing Coordinator

Puravankara
1 2023 - Current
Gayathri Vattekkat MenonMarketing Communications | Strategic Planning | Customer Service | MENA Region