Summary
Overview
Work History
Education
Skills
Accomplishments
Software
Certification
Timeline
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George Muroki

CUSTOMER EXPERIENCE MANAGER
Dubai

Summary

Experienced Flight Purser and Aviation Security Trainer with 20+ years at Emirates Airline. Led cabin crew to ensure the best hospitality service is delivered so as to boost passenger satisfaction by 15% whilst ensuring safety and security is upheld onboard the aircraft.

Has been in a leadership role that spearheaded initiatives improving on-time service and passenger satisfaction, implemented mentoring programs boosting team effectiveness. Skilled in complaint management, conflict resolution, regulatory compliance (ICAO, IATA), and cross-departmental coordination. Offers expert handling of customer claims and disputes, ensuring timely, cost-effective resolutions that enhance loyalty and protect revenue ensuring continuous improvement and effective collaboration with customer affairs stakeholders.

Results-oriented achiever with proven ability to exceed targets and drive success in fast-paced environments. Combines strategic thinking with hands-on experience to deliver impactful solutions and enhance organizational performance.

Equipped with strong problem-solving abilities, willingness to learn, and excellent communication skills. Poised to contribute to team success and achieve positive results. Ready to tackle new challenges and advance organizational objectives with dedication and enthusiasm.

Detail-oriented individual with exceptional communication and project management skills.

Proven ability to handle multiple tasks effectively and efficiently in fast-paced environments. Recognized for taking proactive approach to identifying and addressing issues, with focus on optimizing processes and supporting team objectives.

Thorough team contributor with strong organizational capabilities. Experienced in handling numerous projects at once while ensuring accuracy. Effective at prioritizing tasks and meeting deadlines.

Diligent with comprehensive background in managing passenger services and administrative tasks. Proven ability to ensure smooth operations by addressing passenger inquiries and resolving conflicts effectively. Demonstrated skills in communication and organization to maintain high levels of customer satisfaction.

Overview

17
17
years of professional experience
2
2
Certifications

Work History

Aviation Security Trainer

Emirates Airline
02.2024 - Current
  • Developed and delivered targeted security awareness training, enhancing crew understanding of security management systems and protocols to drive continuous safety improvement aligned with regulatory compliance.
  • Equipped crew with risk assessment and incident prevention skills to manage unlawful interference, safeguarding passengers, staff, assets, and the Emirates brand.
  • Collaborated with operational departments to collect and analyze safety data, refining training content to address evolving threats and ensure compliance with safety standards.
  • Supported safety campaigns and communication materials, raising security awareness and stakeholder engagement across Emirates operations.
  • Participated in organization-wide security campaigns to elevate safety and security awareness, reinforcing a strong safety culture.

Flight Purser

Emirates Airline
01.2009 - 10.2023
  • Led and motivated a diverse cabin crew team, ensuring high standards in service delivery, safety compliance, and professionalism aligned with company policies and aviation regulations.
  • Conducted comprehensive safety briefings and ensured crew readiness for emergency procedures, responding promptly and effectively to in-flight emergencies per established protocols.
  • Delivered exceptional customer service by addressing passenger concerns, resolving complaints efficiently, and maintaining a comfortable flight environment.
  • Monitored cabin cleanliness and presentation, collaborating with engineering teams to promptly address and resolve maintenance issues impacting cabin quality.
  • Analyzed and resolved customer service disruptions and complaints, preserving brand integrity and enhancing passenger loyalty through effective problem-solving.
  • Served as the primary communication link between cabin crew and flight crew, facilitating smooth operational flow and coordination throughout flights.
  • Monitored cabin crew performance against standards and KPIs/MFPs (My Flight Performance), provided constructive feedback, and reported operational challenges to senior management to maintain high service standards and uphold customer excellence.
  • Ensured customer complaints/claims are responded to in a substantive, timely and cost-effective manner while in line with CASA Global and the company's objectives. Ensure that customer confidence, loyalty, and goodwill is restored to retain customers, minimize revenue loss and to protect future revenue.
  • Ensured report-writing and follow-ups with key internal stakeholders: E.g. Commercial, Service Delivery, Airport Services, Cargo Operations, CASA to contribute to reduce monthly reports and identify trends.
  • Represented Emirates and the department at the highest levels e.g., Handling of VIPs/VIPs, IOs. Skywards Members, Government officials, Legal firms etc.

Education

MBA - Leadership and Strategy

University of East London
England
04.2001 -

Diploma - Security Management

Edith Cowan University
Australia
01-2023

Bachelor of Arts - Business Management and Administration

Coventry University
01-2011

Higher National Diploma - Management and Tourism

Edexel
UK
01-2009

Diploma - Logistics

Kenya Institute of Clearing and Forwarding
Kenya
01-1995

Skills

Customer Experience

Conflict Resolution & Problem Solving

Customer Service & Complaint Management

Customer Support

Customer Satisfaction

Training & Mentorship

Interpersonal Skills

Motivational Skills

Communication Skills/ Telephone

Leadership

Communication

Problem-solving

Accomplishments

  • Led successful initiatives that enhanced on-time service delivery, boosted passenger satisfaction scores and operational performance excellence.
  • Ensured that everyone worked well together and understood their roles better which contributed to a more reliable travel experience and increased customer loyalty.
  • Recognized for maintaining an excellent attendance record, demonstrating commitment and reliability, which set a positive example for the team.
  • Managed a team of cabin crew on long-haul flights, ensuring a seamless service experience for passengers, which consistently resulted in high satisfaction ratings in customer feedback surveys.
  • Experienced in customer relations and complaint management role.
  • Knowledge of customer touchpoints; Airport operations, In-flight services, Baggage, Loyalty programme E.g. Skywards.

Software

MS Word, MS Excel, World Tracer System, MACS

Certification

Certificate in Microsoft (Power point, Ms Word, Excel) Dubai, UAE

Timeline

Aviation Security Trainer

Emirates Airline
02.2024 - Current

Flight Purser

Emirates Airline
01.2009 - 10.2023

MBA - Leadership and Strategy

University of East London
04.2001 -

Diploma - Security Management

Edith Cowan University

Bachelor of Arts - Business Management and Administration

Coventry University

Higher National Diploma - Management and Tourism

Edexel

Diploma - Logistics

Kenya Institute of Clearing and Forwarding
George MurokiCUSTOMER EXPERIENCE MANAGER