George Tawfik
Dubai
Summary
Results-driven Field Marketing Manager with extensive experience in corporate and regional sales. Demonstrated ability to achieve record-setting sales through strategic marketing initiatives and team leadership. Expert in empowering sales teams to maximize performance and enhance job satisfaction. Passionate about leveraging diverse skills to drive growth in competitive markets.
Overview
12
12
years of professional experience
Work History
National Field Marketing Manager
Red Bull UAE
08.2022 - Current
- Established and maintained strategic partnerships with key industry players to enhance business growth and development.
- Developed marketing strategies based on corporate objectives and market trends.
- Interfaced with industry and professional organizations to increase brand awareness and expand networking opportunities.
- Ensured compliance with local laws while conducting marketing activities.
- Supervised creation of marketing materials and collateral.
- Developed innovative strategies to increase brand awareness.
- Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
Founder
More World FZCO
01.2021 - Current
- Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
- Managed household errands and other essential duties.
- Contributed innovative ideas and solutions to enhance team performance and outcomes.
- Worked effectively in team environments to make the workplace more productive.
- Provided support and guidance to colleagues to maintain a collaborative work environment.
- Conducted comprehensive research and data analysis to support strategic planning and informed decision-making.
Cairo Sales Manager (HORICA)
Red Bull EG
Cairo
01.2019 - 07.2022
- Managing and setting KPIs for HORICA accounts all over Cairo
- Implementing the execution standards as a premium brand
- Handling and developing Cairo Activators team
- Achieving KPIs through strategic planning
- Cultivating, caring for and building up the network with Red Bull's Key Stakeholders
West Cairo/ Nightlife Musketeer
Red Bull EG
Cairo
01.2016 - 12.2018
- Scanned the event landscape in the country and ensure quality 360 execution of events
- Assessed ROI on events and right placement of our POS
- Negotiated win/win partnership agreements, focusing on the Strength of the Bull
- Built a strong network with external promoters, key influencers, national decision makers, event organisers and the local scene in search of new collaboration opportunities
- Took responsibility for creating, executing and adapting the national event strategy in alignment with international guidelines according to the market needs
Student Brand Manager
Red Bull EG
Cairo
01.2013 - 12.2016
- Spotted trends and identify opportunities to integrate the brand by conducting campus research
- Developed targeted sales and marketing plans to meet the needs of students at their campus
- Outlined key points to maximize sales at Off and On Premise accounts
- Created, maintained and developed the strongest brand on university campuses that students are passionate about
Education
Bachelor of Management and Information System -
The French University in Egypt
01.2015
L3 - Management
L'Université de Nantes
01.2015
Skills
- Organizational Strategy
- Financial Planning
- Marketing Strategy Development
- Event Planning Expertise
- Team Management
- Compelling Oratory Abilities
- Development of Below the Line Marketing Materials
- Brand development
Hobbies and Interests
- Photography and Videography
- Music mixing
Computer And Linguistic Abilities
Arabic: Excellent knowledge of both spoken and written.
English: Good knowledge of both spoken and written.
French: Good knowledge of both spoken and written.
Proficient use of Microsoft office and other basic computer programs
References
References available upon request.
Timeline
National Field Marketing Manager
Red Bull UAE
08.2022 - Current
Founder
More World FZCO
01.2021 - Current
Cairo Sales Manager (HORICA)
Red Bull EG
01.2019 - 07.2022
West Cairo/ Nightlife Musketeer
Red Bull EG
01.2016 - 12.2018
Student Brand Manager
Red Bull EG
01.2013 - 12.2016
Bachelor of Management and Information System -
The French University in Egypt
L3 - Management
L'Université de Nantes
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