GEORGINO EL KHOURY
Dubai
Summary
Strategic-thinking professional experienced in turning low-performing organizations into top revenue producers. Offering engaging and pleasant personality with expertise leading multicultural teams and forging robust relationships with key decision makers in the Energy and Oil & Gas sectors.
Renowned for generating strategic innovations and problem-solving skills; holding 15+ years of experience in international sales, business development, marketing and general management.
Overview
21
21
years of professional experience
4
4
Certification
3
3
Languages
Work History
DIRECTOR
SANDCAT FZ-LLC
11.2021 - Current
- Spearheaded business development, marketing, and project management initiatives across the Middle East
- Launched innovative Energy Saving products and solutions, expanding the company's regional footprint
- Represented the pioneering MAXR100 solution at the prestigious ADIPEC event
- Cultivated strategic partnerships with industry giants such as ADNOC, DEWA, TARSHID (KSA), and QP
- Negotiated and secured contracts with key electro-mechanical service providers EMDAD and Universal Voltas
- Directed successful pilot of MAXR100 Energy Saving Solution at ADNOC Ruwais, achieving a remarkable 43% energy reduction
- Initiated and currently overseeing the pilot of MAXR100 on Carrier screw chillers at ADNOC Gas Habshan, with completion anticipated by May 2024
- Managed comprehensive field testing and a targeted TV marketing campaign for the Ecosolv Water Enhancement unit in KSA and Lebanon.
REGIONAL VICE PRESIDENT
G&W ELECTRIC CO
01.2017 - 10.2021
- Skyrocketed annual sales for Medium Voltage Switchgear from $7M to $25M within a three-year period
- Secured three major ARAMCO contracts worth up to $12M for Offshore Oil & Gas Platforms
- Captured over 15 projects with the Royal Commission in Jizan, each approximately $2M in value
- Crafted and implemented cutting-edge sales and marketing tactics to drive market growth
- Fostered and maintained high-value relationships with top-tier clients including Saudi ARAMCO, SEC, and ADNOC
- Pioneered the introduction of strategic channel partners to support Saudization efforts
- Spearheaded strategic product localization initiatives for the Saudi market (IKTVA) and secured type testing with Saudi Electricity (BENA)
- Developed comprehensive business plans and forecasts, effectively communicating them to the board of directors
- Acted as the company's ambassador at prominent industry events such as ADIPEC and MEE.
GENERAL MANAGER
JUMAA AL MAJID GROUP, AL ARABIA ELECTRICAL INDUSTRIES LLC
09.2013 - 10.2016
- Spearheaded a dynamic cross-functional team of 69, encompassing manufacturing, operations, sales, marketing, and finance, significantly increasing business revenue from AED 6M to AED 45M
- Strategically managed P&L, KPIs, project management, and enhanced after-sales service, ensuring robust business performance
- Successfully secured high-profile LV Switchgear contracts for prestigious projects including Blue Waters and Citywalk by Meeras (USD 22M), NAS Arena and RTA Meydan (USD 19M), and the Dubai Airport Expansion and Emirates Flights Catering Centre (USD 18M)
- Negotiated a lucrative service contract for the replacement of Capacitor Cells with Dubai Mall, Emaar (USD 5M)
- Directed the Design and Type Testing of EATON LV SWGR, achieving ASTA certification for IEC Standard 61439, showcasing technical leadership
- Oversaw the attainment of ISO9001 certification, demonstrating a commitment to quality management and operational excellence.
GLOBAL ACCOUNT MANAGER
SIEMENS, ADNOC & FLUOR
09.2011 - 06.2013
- Spearheaded a dynamic global team of three account managers, targeting EPC bids for ADNOC projects
- Drove product knowledge and market penetration through strategic training, live demonstrations, and targeted branding efforts
- Fostered and maintained robust relationships with ADNOC Subsidiaries, ensuring seamless integration of Siemens Infrastructure and Cities solutions from Pre-FEED to execution phases
- Secured the prestigious ADNOC Al Hosn project, delivering AED 30M in MV switchgear and Power Management Systems
- Successfully acquired the ADNOC Zakkum project, resulting in a EUR 34M contract for state-of-the-art Automation, LV, and MV switchgears.
REGIONAL MARKETING MANAGER
SCHNEIDER ELECTRIC
01.2011 - 08.2011
- Developed and implemented complete annual marketing action plan (MAP), monitored market price changes, and supported resolution of quality issues
- Granted Erbil project: EUR5 million for 33/11 kV Medium Voltage Substations.
SALES & CONTRACTS DIRECTOR
ALFA OMEGA CONSULTING & ENGINEERING
09.2008 - 12.2010
- Initiated an engineering consultancy firm focusing on Overhead/Underground design, substation design and implementation including Land Subdivision & Voltage Drop fix
- Introduced Solution Selling Scheme
- Wentworth Ville Sydney project: Design and Transformer implementation for 4 residential building tours (including swimming pool, tennis court, 2 lifts, Gym, Sauna, and 3 level Underground Parking per building)
- Winston Hills - North Parramatta Sydney: Land Subdivision for 52 residential units, including street light pole design, substation design and underground feeders and pillars.
BUSINESS DEVELOPMENT MANAGER
ABB, POWER PRODUCTS
06.2003 - 08.2008
- Assuring the Mortlake Project in Victoria - Australia, total value $10M AUD
- Increased Market share of MV Arresters by 200% in 3 years
- Increased ABB market share for Live Tank MV Breakers from less than 5% to 50% in 3 years
- Reduced the stock from $2.5M (end of 2005) to less than $0.5M by 2007
- Introduced Class A (Bush Fire Protection) to the Victorian Market, from ABB Zurich
- Implemented the internal wiring according to AU Standards
- Introduced the OVR MV Recloser to the Australian Market including marketing, compliance approval and on-time delivery
- Worked with ABBIN (India) to develop the MV VBF breaker with Stainless Steel Cabinets, which became the norm for all Breakers sold in Australia.
Education
Master of Science - Biomedical Engineering
01.2002
Bachelor of Science - Electrical Engineering
01.2000
Skills
- Energy Saving
- Decarbonization Technologies
- Solutions selling
- Expert LV and MV distribution
- Negotiation Expertise
- Sales and Marketing Expertise
- Crisis management
- Customer-Centric Mindset
- Customer acquisition and market expansion
- Entrepreneurship
- Problem solving
- Strategic planning
- Multi-lingual
- Multi-cultural
- Team leadership
- Data-Driven Decision-Making
Languages
English
Personal
- Nationality: Australia/Lebanon.
- Languages: Proficient in English French and Arabic.
- Interests: Cooking, reading, Gym, and desert activities.
Certification
- Advanced Solution Selling – 2007 – ABB Australia P/L.
- Anti-Trust Laws – 2005/6/7 – ABB Australia P/L.
- Winning Presentation (I & II) – 2011 – Schneider Electric EASTMED.
- Leadership Training: 50 Hours Advanced Course – 2014 – Juma Al Majid.
Timeline
DIRECTOR - SANDCAT FZ-LLC
11.2021 - Current
REGIONAL VICE PRESIDENT - G&W ELECTRIC CO
01.2017 - 10.2021
GENERAL MANAGER - JUMAA AL MAJID GROUP, AL ARABIA ELECTRICAL INDUSTRIES LLC
09.2013 - 10.2016
GLOBAL ACCOUNT MANAGER - SIEMENS, ADNOC & FLUOR
09.2011 - 06.2013
REGIONAL MARKETING MANAGER - SCHNEIDER ELECTRIC
01.2011 - 08.2011
SALES & CONTRACTS DIRECTOR - ALFA OMEGA CONSULTING & ENGINEERING
09.2008 - 12.2010
BUSINESS DEVELOPMENT MANAGER - ABB, POWER PRODUCTS
06.2003 - 08.2008
UNIVERSITY OF NEW SOUTH WALES - Master of Science, Biomedical Engineering
UNIVERSITY OF BALAMAND - Bachelor of Science, Electrical Engineering
Similar Profiles
GEORGINO EL KHOURYGEORGINO EL KHOURY
Startup Founder at SANDCAT FZ-LLCStartup Founder at SANDCAT FZ-LLC
JACKSON JOYJACKSON JOY
Assistant Manager - Projects at Acino Pharmaceuticals FZ LLC (erstwhile Pharmax Pharmaceuticals FZ LLC)Assistant Manager - Projects at Acino Pharmaceuticals FZ LLC (erstwhile Pharmax Pharmaceuticals FZ LLC)
ZAIN UL AREFEENZAIN UL AREFEEN
Sales & Marketing Manager at VITKOVICE FZ LLCVITKOVICE FZ LLC (CYLINDERS HOLDING a.s. / Vitkovice Cylinders a.s.)Sales & Marketing Manager at VITKOVICE FZ LLCVITKOVICE FZ LLC (CYLINDERS HOLDING a.s. / Vitkovice Cylinders a.s.)