Ghazal Tawil
Abu Dhabi
Summary
Results-driven marketing professional with a proven track record in leading strategic initiatives that significantly enhancing brand visibility. Expert in social media strategies and team leadership, achieving a marked increase in campaign effectiveness. Demonstrates strong analytical skills and adaptability to consistently exceed marketing objectives, contributing to robust business growth. Results-driven Senior Marketing Communications Specialist known for completing tasks with high productivity and efficiency. Possess specialized skills in strategic planning, and digital marketing campaigns. Excel in communication, teamwork, and adaptability, ensuring successful project outcomes and effective team collaboration.
Overview
12
12
years of professional experience
Work History
Marketing Manager
Cultural Foundation - Department of Culture & Tourism
Abu Dhabi
03.2023 - Current
- Develop marketing plan to support achieving business objectives.
- Led audience focused campaigns to boost awareness and increase sales
- Overseeing campaign execution, ensuring high quality, on brand communication across different platforms
- Coordinate with creative teams, other internal stakeholders, and external agencies and vendors
- Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right processes
- Develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
- Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
- Managed time effectively to ensure tasks were completed on schedule and deadlines were met.
Senior Account Manager
Wunderman Thompson
Riyadh
08.2021 - 08.2022
- Manage multiple accounts including social media campaign brief, research, creative supervision, managing the client, attending photo-shooting & film shooting, post production coordination offline and online
- Work closely with Account executives
- Ad Operations on day-to-day operational processes including campaign set-up, receipt of creative or tags, optimization and troubleshooting
- Work closely with strategy team to determine root causes for customer success or failure and drive requirements for product or process enhancement and development as needed
- Partner with internal cross-functional teams to understand customer goals and key performance metrics and exceed those goals throughout the campaign
- Leverage technical tools and quantitative data to manage campaigns to success, high customer satisfaction and renewal
- Prepare campaign insights reporting, including analysis and research
- Manage weekly campaign status documents for review
- Work closely with Finance on billing set up and invoicing
- Provide input on new processes and workflows
- Adhere to established processes and workflows, as it relates to campaign set-up, creative execution, campaign management and any troubleshooting necessary, creative assets and campaign reporting
- Focus on ensuring and maintaining superior customer service levels, operational excellence and strategic insight
- Clients include: Almarai core Juice Category, Farm Select, Long life drink Category, Almarai food category, 7DAYS, Almarai Corporate Communication
Marketing Manager
Quara Holding
Riyadh
09.2020 - 08.2021
- Establish marketing goals based on past performance and market forecast
- Managed Multi channels social media campaign
- Support Marketing director in developing the Marketing strategy and exclusion plan
- Managed the rebranding of Quadra Holding brands
- Approves and oversees the creative development of promotional materials, website content, advertisement and social media content, among others
- Worked closely with agencies and freelancers graphic designers, web designers and videographers to create unique and engaging content
- Managed PR agencies handling all PR activities of Holding group
- Working closely with the sales team to promote new offers and products, Working closely with customer services team to develop chatbots and etc
- Companies include: Dar Al Arkan, Quara Finance, Quara Pay, Quara Robotics, Taj Lifestyle center, Quara Holding, Qasr Mall
Senior Account Manager
Bassmat Integrated Agency
Riyadh
10.2019 - 08.2020
- Drive tactical execution of Social Media plan
- Develop Social Media strategy on different platforms
- Developing and implementing monthly social media calendar and activities
- Monitor online presence of the client's brands and manage the community team to engage with the followers and strengthening customer relationships
- Build and developed strong relationship with new & existing clients to support daily work
- Drive client retention, renewals, upsells and client satisfaction
Account Manager
Bassmat Integrated Agency
Riyadh
09.2017 - 04.2018
- Developing and implementing monthly social media calendar and activities
- Liaised with clients to identify their Social media needs and requirements based on their marketing calendar
- Build and developed strong relationship with existing clients to support daily coverage
- Clients include: Ministry of Tourism, Takamol, Saudi Seasons, Waai Awards, Naqua Seafood
Senior Account Executive
TALKINBRANDS
Dubai
07.2015 - 09.2016
- Developed project objectives based on client's needs
- Assessed the conditions and requirements of the market and incorporated the key insights in developing creative briefs and communication plans
- Analyzed brands and set up an appropriate campaign and key messages
- Clients include: Dior, Felliger Royal, Padi, Tamimi Investments
Account Executive
O2 Advertising
Dubai
02.2013 - 06.2015
- Worked closely with creative team to create advertising campaigns that meets the client brief and budget
- Ensured clients feedback was communicated effectively & timely to the creative team
- Clients: Etisalat group, Bridgestone, Musanada, Abu Dhabi Municipality
Education
Bachelor degree - Mass Communication, Advertising & PR
American University of Sharjah
Skills
- Multitasking
- Meeting deadlines
- Leadership skills
- Multitasking Abilities
- Analytical
- Computer skills
- Flexible and adaptable
- Social media promotion strategies
- Social media technologies
- B2C marketing
- Marketing Concepts
- Marketing enhancement
Languages
Arabic
First Language
English
Proficient (C2)
C2
Timeline
Marketing Manager
Cultural Foundation - Department of Culture & Tourism
03.2023 - Current
Senior Account Manager
Wunderman Thompson
08.2021 - 08.2022
Marketing Manager
Quara Holding
09.2020 - 08.2021
Senior Account Manager
Bassmat Integrated Agency
10.2019 - 08.2020
Account Manager
Bassmat Integrated Agency
09.2017 - 04.2018
Senior Account Executive
TALKINBRANDS
07.2015 - 09.2016
Account Executive
O2 Advertising
02.2013 - 06.2015
Bachelor degree - Mass Communication, Advertising & PR
American University of Sharjah