Experienced Business Head with a deep understanding of FMCG and Non-FMCG operations, implementing best practices and strategies. Proven track record in Senior Commercial Sales & Marketing roles across GCC countries, managing Modern Trade, General Trade, Food Service - HORECA, and Commodities sectors. Skilled in all aspects of Commercial Management, including planning, budgeting, cost controls, forecasting, and policy maintenance. Successful in managerial roles, excelling as a motivated team leader while regularly attending domestic and international trade fairs to nurture supplier relationships and stay abreast of new product developments.
Overview
34
34
years of professional experience
Work History
BUSINESS HEAD -Retail
AL Hathboor Group Holdings LLC
05.2024 - Current
Currently working with AL Hath boor Group Holdings LLC as a BUSINESS HEAD -Retail Managing 3 Companies ( AHI, ANM & AHT) withe the responsibility of P & L
Managing Different Unique Business units with the team of Approximately 150 Head counts which include the various segments like, FMCG, Personal Care, Household Batteries, Auto care, Stationery & Arts Materials
Established and managed monthly, quarterly and yearly sales plans.
Set and monitored annual budgets for departments and entire business.
Streamlined costs through proactive examination and improvement of operations.
Built and strengthened relationships with industry partners to drive growth.
Developed and implemented successful strategies for building company sales.
Cultivated long-term relationships through focused effort on customer's unique needs and finding best solutions.
Developed bottom-up forecasting plans for territory, addressing sales goal attainment.
Identified and communicated customer needs to supply chain capacity and quality teams.
Leveraged data and analytics to make informed decisions and drive business improvements.
Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.
Developed detailed plans based on broad guidance and direction.
Successfully managed budgets and allocated resources to maximize productivity and profitability.
Defined clear targets and objectives and communicated to other team members.
Managed senior-level personnel working in marketing and sales capacities.
Established team priorities, maintained schedules and monitored performance.
BUSINESS HEAD
Jaleel Holdings LLC
03.2018 - 01.2023
BUSINESS HEAD (Jal eel Holdings LLC) DUBAI - UAE
Managed 2 business units of Retail, Hora ca & Fresh fruits
Developed strategy to combat increased competitive presence within territory.
Managed and organized internal communication to hold staff accountable to priorities.
Evaluated employee performance and conveyed constructive feedback to improve skills.
Established performance goals for employees and provided feedback on methods for reaching those milestones.
Assisted in organizing and overseeing assignments to drive operational excellence.
Reduced waste and pursued revenue development strategies to keep department aligned with sales and profit targets.
Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
Set aggressive targets for employees to drive company success and strengthen motivation.
Established and managed monthly, quarterly and yearly sales plans.
Set and monitored annual budgets for departments and entire business.
Cultivated long-term relationships through focused effort on customer's unique needs and finding best solutions.
Developed and implemented successful strategies for building company sales.
Developed bottom-up forecasting plans for territory, addressing sales goal attainment.
Managed senior-level personnel working in marketing and sales capacities.
Built and strengthened relationships with industry partners to drive growth.
Streamlined costs through proactive examination and improvement of operations.
Business Unit Head
DAWANI Distribution's & Al Jazira Distribution's
07.2016 - 01.2018
BUSINESS HEAD (DAWANI DISTRIBUTIONS, FOOD SERVICE & COMMODITIES - AL JAZIRA GROUP – BAHRAIN
Managed business of 750 thousand BD
Trained and guided team members to maintain high productivity and performance metrics.
Implemented business strategies, increasing revenue, and effectively targeting new markets.
Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
Interacted well with customers to build connections and nurture relationships.
Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
Reported issues to higher management with great detail.
Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.
Monitored daily cash discrepancies, inventory shrinkage and drive-off.
Managed purchasing, sales, marketing and customer account operations efficiently.
Updated and resolved incidents and managed accessorial charges objectively while maximizing profit.
Reduced operational risks while organizing data to forecast performance trends.
Negotiated price and service with customers and vendors to decrease expenses and increase profit.
Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
Supervised creation of exciting merchandise displays to catch attention of store customers.
Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
Raised property accuracy and accountability by creating new automated tracking method.
Launched staff engagement, gender diversity and cultural programs in addition to robust reporting tool that increased operational quality.
Sr. MANAGER - FMCG Commercial
QATAR NATIONAL IMPORT & EXPORT CO
05.2012 - 06.2016
Sr .MANAGER- FMCG Commercial- (BUSINESS DEVELOPMENT & CATEGORY MANAGEMENT)
Managed Business of 250 ML
Devolved Ethnic category and launched many products in the same category
Successfully Re launched the IFFCO Products
Re shaped the commodity divisions
Evaluated hiring, firing, and promotions requests.
Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
Consolidated vendors and renegotiated contracts to optimize costs.
Conducted performance evaluations
Provided strong leadership to enhance team productivity and morale.
Boosted team member productivity by enhancing performance monitoring and instituting motivational approaches.
Held monthly meetings to create business plans and workshops to drive successful business.
Implemented and developed operational standards, policies and procedures.
Executed appropriate staffing and budgetary plans to align with business forecasts.
Launched quality assurance practices for each phase of development
Planned, created, tested and deployed system life cycle methodology to produce high quality systems to meet and exceed customer expectations.
Trained personnel in equipment maintenance and enforced participation in exercises focused on developing key skills.
Maintained professional demeanor by staying calm when addressing unhappy or angry customers.
Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
Identified and communicated customer needs to supply chain capacity and quality teams.
Cultivated positive rapport with fellow employees to boost company morale and promote employee
retention.
Defined clear targets and objectives and communicated to other team members.
Successfully managed budgets and allocated resources to maximize productivity and profitability.
Evaluated employee performance and conveyed constructive feedback to improve skills.
Established team priorities, maintained schedules and monitored performance.
Achieved the best sales person rewards
DIVISIONAL MANAGER (Consumer Products)
V.V and SONS LLC
11.2007 - 04.2012
DIVISIONAL MANAGER (Consumer products)
Managed Business of 100 ML
Accomplished multiple tasks within established timeframes.
Maximized performance by monitoring daily activities and mentoring team members.
Cross-trained existing employees to maximize team agility and performance.
Maintained professional, organized, and safe environment for employees and patrons.
Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
Developed and maintained relationships with customers and suppliers through account development.
Improved marketing to attract new customers and promote business.
Improved safety procedures to create safe working conditions for workers.
Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.
Managed senior-level personnel working in marketing and sales capacities.
Planned, created, tested and deployed system life cycle methodology to produce high quality systems to meet and exceed customer expectations.
Successfully managed budgets and allocated resources to maximize productivity and profitability.
Established team priorities, maintained schedules and monitored performance.
SALES & MARKETING MANAGER
RASTILARI GROUP OF COMPANIES L.L.C.
04.2003 - 09.2007
SALES & MARKETING MANAGER RASTILARI GENERAL TRADING CO L.L.C. – DUBAI. UAE-( CPD )
Managed sales promotions and marketing strategies on major social media sites.
Performed competitive analyses and adjusted sales and marketing strategies accordingly.
Led crisis management team and provided quick turnaround solutions.
Gave benefit-oriented, polished presentations driving dramatic revenue growth across multiple sales channels.
Instructed sales staff on cross-selling and up-selling techniques resulting in increased net sales revenue by 200 % in sales.
Outlined marketing strategies and developed collateral in close collaboration with product management personnel.
Produced strong revenue numbers and continued promotional success with continued coaching of sales and marketing teams.
Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
Demonstrated products to show potential customers benefits and advantages and encourage purchases.
Achieved sales goals and service targets by cultivating and securing new customer relationships.
Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
Developed compelling presentation decks to gain approval for ideas and communicate results.
Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
Communicated product quality and market comparisons by creating sales presentations.
Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
Compiled and analyzed data to determine approaches to improve sales and performance.
Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
Collaborated with upper management to implement continuous improvements and exceed team goals.
Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
Analyzed sales and marketing data for improved strategies.
Managed accounts to retain existing relationships and grow share of business.
Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
Organized promotional events and interacted with community to increase sales volume.
Directed canvassing plans to facilitate consistent, high-quality appointments for sales representatives.
Prepared sales presentations for clients showing success and credibility of products.
Delivered recommendations to long-term accounts to promote brand awareness to key audience.
Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
Built relationships with customers and community to establish long-term business growth.
Managed revenue models, process flows, operations support, and customer engagement strategies.
Pursued certification in Key accounts to improve creative sales skills and influence decision-makers.
Created and expanded sales presentations to new and existing customers increasing net sales revenue by 150 % in sales.
Created and expanded sales presentations to new and existing customers increasing net sales revenue by 25 % in sales.
Sr. SALES EXECUTIVE
SAMIM GROUP LLC
01.1996 - 02.2003
502Sr. SALES EXECUTIVE SAMIM GROUP. DUBAI UAE
Demonstrated products and features to customers, answered questions and overcame objections.
Facilitated relationships with target accounts through implementation of proven networking methods.
Protected top-priority accounts by employing effective sales and marketing techniques.
Managed full sales lifecycle for (MT, GT ) accounts.
Achieved sales goals and service targets by cultivating and securing new customer relationships.
Researched sales opportunities and possible leads to exceed sales goals and increase profits.
Shaped sales approaches to individual clients, facilitating relationships with customers and driving revenue to over $25000.
Managed full sales lifecycle for 250 accounts.
Earned Best performer award for maintaining customer satisfaction ratings and securing 5 high-profit accounts.
SALES EXECUTIVE
LA-OPALA GLASS LIMITED
11.1994 - 01.1996
SALES EXECUTIVE LA-OPALA GLASS LIMITED. Bombay, INDIA
Managed 3 distributors and 3 stockiest and generated the volume of 50 cores
Achieved sales goals and service targets by cultivating and securing new customer relationships.
Set and achieved company defined sales goals.
Recorded accurate and efficient records in customer database.
Developed and maintained strong working relationships with professionals within assigned territory.
Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
Built relationships with customers and community to promote long term business growth.
TRADE MARKETING OFFICER
MILTON PLASTICS LIMITED
06.1993 - 11.1994
TRADE MARKETING OFFICER MILTON PLASTICS LIMITED. Bombay, INDIA
Developed innovative and targeted collateral to support overall branding objectives.
Developed creative presentations, trend reports, kitted assets, and product data sheets.
Defined and tracked campaign effectiveness and adjusted strategies accordingly.
Managed and oversaw design of marketing material and promotional literature for organization.
Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.
Onboarded new customers efficiently by developing database listings, uploading information, and defining related lists.
Developed and implemented targeted digital strategy to improve business performance.
Completed and submitted monthly and yearly reports to support executive decision making.
Planned and executed marketing campaigns to target groups, areas and wider community.
SALES SUPERVISOR
RUCHI FOOD PRODUCTS LIMITED
04.1991 - 06.1993
SALES SUPERVISOR RUCHI FOOD PRODUCTS LIMITED. Bombay, INDIA
Oversaw employee performance, corrected problems, and increased efficiency to maintain productivity targets.
Analyzed sales data to set quotas and assess potential areas of growth.
Constructed displays and signs to promote specified products and sales promotions.
Completed employee evaluations to stay on top of lagging knowledge or skills and proactively close gaps to maximize performance.
Developed and implemented strategies to increase sales and improve customer service.
Developed and implemented incentive programs to increase sales and customer loyalty.
Performed supplier risk evaluations and supported regulatory inspections.
Conducted supplier risk evaluations and assisted with regulatory inspections.
Identified and communicated customer needs to supply chain capacity and quality teams.
Built strong relationships with clients by following up on previous purchases and suggesting new products.
Developed and enforced policies and procedures for compliance with company policies.
Improved productivity of customer service team by leading training initiatives and revamping schedules.
Education
MBA - LEADER SHIP MNAGEMENT & SALES MANAGEMENT
NATIONAL INSTITIE OF BUSINESS MNANGEMENT
India
11-2016
Master of Arts - Public Administration
Annamalai University
India
07.2005
Skills
Strong leadership with Business Development, P&L Management, Operational ability, Negotiation Closer, Relationship Builder, Cost Saving Initiatives, Customer service, Liaison skills, Research & Analysis, Team Building, Territory Expansions, Financial Control, Budgeting, Sales Presentation, Accounts Growth and Sales Forecasting Channel sales Management, global operations
MS Office - Word, Excel & Power Point, Outlook Express, Internet- browser and SAP applications
Operations management
Project management
Business planning
Organizational design
Supplies inventory
Corporate communications
Client relationships management
Sales forecasting
Human resources management
Budget administration
Budget development
Profit improvement
Customer acquisition
System improvement
International business
Sales strategy optimization
Prospect development
Organizational development
Contract negotiation
Partnership development
Consultative sales
Languages known
English
Hindi
Malayalam
Tamil
Accomplishments
Acquired excellent knowledge and outstanding contacts in local market & abroad.
Consistent growth on Career wise, New Division formations, projects and product Developments, International procurement and principle relations, Sales Achievements, successful Brand developments and revenue recovery targets set by the Company.
Effectively perform in a pressurized working environment and complete assigned task within stipulated time frame
Successful Development of team members and their respective career's
Successfully developed many brands including Brand Called LOTUS JASMINE RICE in Ethnic Rice category in QATAR and acquired 65 % of the market share within 24 months' time.
Results- Over Achievement of -targets and allotted assignments, maintaining strong professional relationship with suppliers, Dealers, as well as Co-workers and TOP-Management.
Performance- High volume builder and consistent target achiever, Gold Medallist, Recognized as a highly responsible individual orientated, able to handle the pressure, and make decisions on time to time.
Provided full on-hands training for the new incoming staff's like Division Heads, Sales Mangers, sales supervisors, reps & Merchandisers. And other operational staff's.
Strategic Management & Accomplished “Effective Time Management”.
Computer Packages ( MS Office-Word, Excel, PowerPoint and Internet Applications)
Management Expertise
Provide overall leadership, vision and effective management to company personnel with clear and consistent directives in order to ensure day-to-day progress of the organization as per corporate objectives. Deal with clientele to negotiate business tie ups, strengthens client support and service and learn the industry and how individual products of company can offer solutions to customers. Research and analyse competitors’ activities on a regular basis, facilitating penetration of target market, leading to increase in market share, Deal with clientele to negotiate business dealing, tie ups, strengthens client support, service and Business operations, Research and analyse competitors’ activities on a regular basis, facilitating penetration of target market, Develop various trends & analysis report together with presentations and respond to all Local and international communication pertaining to outbound and inbound marketing inquiries.
Proven Job Roles
BUSINESS HEAD (Jaleel Holdings LLC) Responsible for the P & L, followed by Principal Management and supply chain management along with the following activities, Day to day marketing activities, international and local procurements, Development coordination of MIS team Contract Budgeted expenses and optimize the expenses to strengthen the budgeted profits. Development of new brands and the management of operations, administration, sales team and reputed clients. Initiate the formulation of new systems, review, and implement new business strategies' including sales, stock management and financial performance's, Development of new products from the markets which can support the existing brands. Seek out opportunities for the expansion of existing brand growth and developing new business. preparation of Board Meeting reports with the MIS team
BUSINESS HEAD – Responsible for the P & L and Development of Business and new categories in Food service in addition to the overall supervision of Dawani Distributions.
Sr. MANAGER – (Sadia, Americana , sun white, Lotus jasmine rice, Punjab garden rice, Regal picon, Pride , Gulfa water , fino, Betty Crocker, Green Giant , Nawar Oil , Mumtaz oil , Rs olive oil , Aseel , Zwan Panzani etc...) Responsible for the Development of Commercial & Strategic business Units, Category Management, Ethnic business, commodities and new Division developments and Provide overall leadership, vision and effective management to company personnel with clear and consistent directives, in order to ensure day-to-day progress of the organization as per corporate objectives. Adhere to the policies / directions of the Chairman of the Board in order to ensure compliance with the mission of the organization, Assess departmental performance and delivery and take corrective actions when needed, to ensure that the strategies are well moving from top to bottom and in the right direction, Ensure a solid organizational governance system is in place to maintain the right balance between different stakeholders as well as create internal control tools, Promote, participate in and monitor Public Relations activities to ensure being close with both customers and decision takers, Identify business opportunities and pursue the team / sales lead, to make sure that the business is growing in the right direction, Manage key client relationships (existing and prospective) to ensure maintenance of existing accounts as well as growing further, Delegate responsibility to subordinates and maintain a minimal interference in day-to-day operations to ensure efficiency, Coach, counsel and discipline department/functional heads in order to prepare the next generation of leaders in the unit, Liaise with the HR department head to ensure employee development and training programs are being implemented, Oversee preparation of annual budgets, forecasts, and monthly/quarterly management reviews in order to have an overview of the progress on the financial side, Take responsibility for delivering on set budgets / target being an owner of a P& L, Report periodically to the Board of Directors about the operational and financial performance of the unit to key stakeholder's alignment. Oversee operational activities ensuring they are aligned with company policies and processes in order to ensure an overview of the progress of the company's operational mission, Ensure vendors / suppliers are properly engaged with commercially viable agreements; meeting company needs so that the procurement / supply strategy is realistic and financially sound, Maintain quality service delivery to customers by establishing and enforcing organization standards which will maintain the perception of our products as high quality.
DIVISIONAL MANAGER (CONSUMER PRODUCT DIVISION) Energizer batteries, chick shaving products, Parle Biscuits , Pidilite , VIP luggage's, etc, Develop primary goals, Operating plans, short and long-term sales drivers for the Food & Non Food division. Lead and coordinate activities to ensure that the profitability and growth targets of the division are met. Maintain the working capital as per the company norms and to ensure effective stock management across all businesses. Ensure the alignment of sales and Marketing strategy plans with the overall objectives and business plans and Principal management from different regions for different brands. Preparing yearly financial budget proposal for BTL activities for all the brands and negotiating with principals to get this budget. Effective reporting to different principals across the region as per their demand and brand policy. Responsible for developing the annual and monthly sales plan, Product, Volume and Value wise in consonance with the annual business plan. Responsible for SKU-wise forecast accuracy, Product availability, Visibility outlet coverage and Sales System productivity and ensure proper and timely auditability of sales calls. Administer the credit policy of the company and ensure collections within the specified credit limits. Identify and exploit market opportunities for spikes in sales volumes as also combat competitive activity through appropriately designed sales promotion activity in conjunction with the Marketing team, Periodically review performance of Area Sales Manager, Key Account Manager, Sales Executives, Sales Representatives, Merchandisers with the objective of improving performance, analyzing opportunities and building greater result orientation. Ensure adequate pipeline of talent and skills for succession by designing and activating a field force career path and plan in collaboration With HR.
SALES & MARKETING MANAGER – Distributors of leading FMCG confectionary and Food products - PERFETTI VAN MELLE, ORION, MUNCHY’S, WONDER FOODS, TAYAS CHOCLATES, LB FOODS, etc.. Responsible for Handling of Principals and suppliers. Selection of product Imports & finalizations, Brand Management, cost Negotiations, Brand Building, liaising with advertising/media agencies, Ensure effective and profitable investment of the allocated A & P budget, formulation of marketing strategies and Trade promotions, implementation and analysis of marketing plans for the Local Markets, supervision of Market coverage distribution and visibility, supervision of Local channel Credit Sales, Sales Teams, B2B sales ,Van Sales, Re-export Sales, Duty free sales , fuel stations , Arranging and coordinating the Delivery schedules of Local Deliveries on daily basis etc ... Launching assignments, Recruitment and Training, Attending Domestic and international Trade Exhibitions for product sourcing , attending other regular office administration and Marketing related works.
Sr. SALES EXECUTIVE - Distributors of soga glass wares Japan and certain range of JJ Durand products - France Responsible for the sales of key accounts in the allotted territory, Frontline sales & product approvals, Listing and display fee negotiations. Supervision of merchandising, preparation of quotations, handling Re-export customers and follow up of orders. Coordinate with warehouse and delivery department. Preparation of sales forecast, budgets, sales promotion plans and periodic sales reviews. Solving issues relating to product and customers within minimal period. Maintain & enhance relationship with corporate and local (Confectionery & Food) customers. To provide competitors activity & markets feedback analysis from time to time. Recovery of outstanding payments & collections.