Golrokh Manouchehri
Dubai
Summary
A retail professional with 15+ years of relevant experience .My objective is to expand my horizon in the field of retail and marketing .I am adaptive and a team player with knowledge of CRM , report generating ,financial forecast and training spirit .My current position consist of managing a Brand from contract terms all the way to training the staff and purchasing .
Overview
16
16
years of professional experience
1
1
Certification
Work History
Brand Manager
OVS Franchise-Shams Al Naser (Iraq)
08.2019 - Current
- Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Aligned internal teams with brand guidelines, ensuring consistent representation of the company across all departments and touchpoints.
- Streamlined brand messaging by creating and maintaining a consistent visual identity across all platforms.
- Boosted product sales with innovative promotional strategies and attractive packaging designs.
- Sales /Data Analysis
- Created and managed budgets to maximize brand reach and engagement.
- Mentored junior team members, fostering professional growth and development within the department.
Brand Manager
OVS Franchise -Caspian Mode
08.2016 - 07.2019
- Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Boosted product sales with innovative promotional strategies and attractive packaging designs.
- Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
- Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
- Conducted research and analysis to determine brand positioning and messaging.
Merchandise Manager/Visual Merchandiser
ADIDAS Franchise-Sky Sport Group
03.2011 - 07.2016
- Boosted sales performance by effectively managing merchandise assortments and inventory levels.
- Reviewed customer feedback to identify trends and improve product selection.
- Maintained updated product knowledge to successfully educate and advise customers.
- Coordinated cross-functional teams to execute successful product launches within tight deadlines.
- Motivated and mentored merchandise team to achieve high performance and job satisfaction.
- Enhanced visual presentation of products, driving customer engagement and boosting sales conversion rates.
- Monitored inventory levels and made necessary adjustments to maximize sales and profits.
Marketing Manager
Bic Stationeries
01.2015 - 01.2016
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
Administrative Officer
Eskan Chimie
04.2009 - 02.2011
- Maintained accurate records, ensuring timely processing of invoices, payments, and financial reports.
- Managed files and records for clients and adhered to safety procedures to prevent breaches and data misuse.
- Updated reports, managed accounts, and generated reports for company database.
Store Supervisor - United Colors of Benetton
Caspian Mode
01.2008 - 03.2009
- Supervised daily operations by directing customer service, sales operations.
- Maintained high standards of store appearance by enforcing cleanliness guidelines, organizing merchandise displays, and scheduling routine maintenance tasks.
Education
Bachelor of Arts - Animation
Tehran Institute of Technology
Tehran 11.2008
Skills
- Market Analysis
- Partnership Development
- Sales Support
- Brand strategy
- Staff Coaching
- Sales strategy
- Sales Tracking
- Promotional planning
- Relationship Building
- Staff Monitoring
- sales and retail floor experience in FMCG
Certification
Comprehensive Course Business and Commerce .2010
Visual Merchandising Certificate .Adidas Co
Product Knowledge Certificate .Adidas Co
Languages
Arabic
Elementary (A2)
Persian
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Timeline
Brand Manager
OVS Franchise-Shams Al Naser (Iraq)
08.2019 - Current
Brand Manager
OVS Franchise -Caspian Mode
08.2016 - 07.2019
Marketing Manager
Bic Stationeries
01.2015 - 01.2016
Merchandise Manager/Visual Merchandiser
ADIDAS Franchise-Sky Sport Group
03.2011 - 07.2016
Administrative Officer
Eskan Chimie
04.2009 - 02.2011
Store Supervisor - United Colors of Benetton
Caspian Mode
01.2008 - 03.2009
Bachelor of Arts - Animation
Tehran Institute of Technology
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