Govinda Poudel
Digital Marketing Specialist
Deira Dubai
Summary
Digital Marketing Specialist (with a focus on Facebook Ads) with 3 years of success in driving lead generation campaigns for local businesses such as Dental offices & real estate agencies in Nepal. Proven expertise in strategic targeting, A/B testing, and optimizing ROI. Adept at aligning digital efforts with business goals for impactful online presence. Committed to staying ahead in the dynamic world of Digital Marketing.
Overview
2
2
years of professional experience
4
4
Certifications
Work History
Digital Marketing Specialist
Kedia Dental Care
01.2022 - Current
- Created a Facebook business page and started posting social media content and started growing a page organically.
- Since the dental office was in a particular local area, I ran Facebook lead ads for this client within a 50 KM radius of the area where the dental is located.
- The client budget for this ad campaign is only $3 per day and yet I can bring him up to 07 to 13 leads per day and at the end of the month this client gets 09 to 11 actual dental patients visiting the dental office physically.
- I have set up a Facebook native form for potential customers to contact the dental office and in a day I am bringing 01 to 04 quality leads out of 07 to 13 the total number of leads who filled the form.
- This client's ad budget is a maximum of$100 a month and he is making a profit of around $900 yes, it's a net profit deducting my service fee as well as a content creation cost.
- Since this dental office is located in a kind of rural area where the competition is low as compared to the big city like Kathmandu, it is not that hard for me to beat the local area with Facebook Ads.
Digital Marketing Specialist
Saurya Dental Care
01.2023 - 01.2024
- This dental office is in Kathmandu city and it is a competitive area where there are so many dentists running ads to bring quality leads.
- My job was to grow Facebook business page & finally bring leads and convert those leads to actual customers or patients.
- So started with Facebook Awareness ad campaign, slowly grew Facebook page followers, and started working to bring leads using the Facebook native lead form.
- There was a time when running lead ads, I used "call" option as a CTA and received 10 to 17 phone calls a day but most of the calls were Undesirable clicked calls so this was not a good thing.
- The client's budget was $120 per month apart from service charges and other costs of creating content, and graphics.
- End of the month I was able to bring this client 05 to 07 actual patients visiting the dental office.
- So this client's net profit from Facebook ads was around $870 a month.
- Enhanced team productivity by streamlining processes and implementing time-saving strategies.
Digital Marketing Intern
Seoulbox, South Korea
03.2023 - 04.2023
- Conducted market research to identify trends and consumer preferences, providing valuable insights for "Seoulbox" marketing strategy
- Performed competitor analysis to assess market positioning, strengths, and weaknesses, aiding in strategic decision-making.
- Completed one-month internship, actively supporting team in enhancing their understanding of market landscape and competitive dynamics.
- Conducted market research and competitors daily from 03 to 09 competitors' websites as well as Facebook ads library.
Education
High School Diploma -
Jana Higher Secondary School
Syangja, Nepal Skills
- Social Media Expertise
Languages
English
Advanced (C1)
Hindi
Professional Working
Nepali
Native or Bilingual
Certification
As a certified Systeme.io user , I leverage this powerful business automation platform to streamline my online business operations. With its comprehensive features, including sales funnel creation, email marketing, and affiliate management, Systeme.io allows me to efficiently build and manage marketing campaigns. This all-in-one platform simplifies key aspects of my digital marketing processes, making it easier to enhance my online presence and automate crucial business functions.
Timeline
Digital Marketing Intern
Seoulbox, South Korea
03.2023 - 04.2023
Digital Marketing Specialist
Saurya Dental Care
01.2023 - 01.2024
Digital Marketing Specialist
Kedia Dental Care
01.2022 - Current
High School Diploma -
Jana Higher Secondary School
As a certified Systeme.io user , I leverage this powerful business automation platform to streamline my online business operations. With its comprehensive features, including sales funnel creation, email marketing, and affiliate management, Systeme.io allows me to efficiently build and manage marketing campaigns. This all-in-one platform simplifies key aspects of my digital marketing processes, making it easier to enhance my online presence and automate crucial business functions.
Certified Facebook Ads MASTERY Course on Udemy by Course Envy.
I am proud to have successfully completed the Advanced Facebook Ads MASTERY Course 2024 by COURSE ENVY on Udemy, equipping myself with the latest and most advanced techniques in digital advertising. This comprehensive training has not only honed my expertise in leveraging Facebook Ads but also provided me with valuable insights into the ever-evolving landscape of online marketing. I am excited to apply this knowledge and contribute effectively to any team or project in the digital marketing realm.
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