Grace Machapaza
Digital Marketing Manager
Dubai
Summary
Dynamic digital marketing professional with + 5 years of experience creating and implementing successful digital marketing campaigns across various industries. Skilled in search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and content marketing. Passionate about utilizing data-driven insights to optimism marketing strategies and drive measurable results.
Overview
4
4
years of professional experience
1
1
year of post-secondary education
Work History
Digital Marketing Executive
Vantage International
Dubai
08.2022 - Current
- Develop and execute digital marketing strategies across various platforms, resulting in a 25% increase in website traffic and a 20% increase in conversions.
- Manage and optimize digital advertising campaigns, resulting in a 30% increase in sales and a 15% increase in customer acquisition.
- Create and curate engaging content that resonates with the target audience.
- Analyze digital marketing metrics to track and report on campaign performance, providing insights to optimize future campaigns.
- Created social media content with innovative brand messaging to support new product launches.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Created Pay-Per-Click campaigns to drive targeted traffic to company website.
- Mentored and trained teams in KPI analysis and performance evaluation using Google AdWords and Google Analytics.
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
Digital Marketing Manager
Liberty Shoes Australia
Dubai
01.2019 - 08.2022
- Developed and executed successful SEO and PPC campaigns resulting in a 30% increase in website traffic and a 20% increase in sales.
- Created and managed social media campaigns across multiple platforms, resulting in a 40% increase in social media engagement.
- Developed and executed a content marketing strategy that increased blog traffic by 50% and led to a 25% increase in website leads.
- Managed email marketing campaigns that resulted in a 15% increase in email open rates and a 10% increase in click-through rates.
- Conducted data analysis and A/B testing to optimize marketing campaigns and improve conversion rates.
- Increased customer engagement through social media.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
Education
Certificate in Digital Marketing Strategy
Simplilearn
Dubai, United Arab Emirates 02.2023 - 02.2023
Diploma in Advanced Digital Marketing
London International Studies And Research Centre
Dubai, United Arab Emirates 04.2022 - 09.2022
Certicate in Information And Technology
Cambridge Training College Britain
Dubai, United Arab Emirates 06.2019 - 11.2019
Resources Management/Business Management
American Institute of Business
Dubai, United Arab Emirates 05.2017 - 08.2017
Skills
Customer engagement
Timeline
Certificate in Digital Marketing Strategy
Simplilearn
02.2023 - 02.2023
Digital Marketing Executive
Vantage International
08.2022 - Current
Diploma in Advanced Digital Marketing
London International Studies And Research Centre
04.2022 - 09.2022
Certicate in Information And Technology
Cambridge Training College Britain
06.2019 - 11.2019
Digital Marketing Manager
Liberty Shoes Australia
01.2019 - 08.2022
Resources Management/Business Management
American Institute of Business
05.2017 - 08.2017
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