HADEER SABRY
Dubai
Summary
Senior Strategic Communications & Public Relations Executive with +20 years of leadership experience across government, media, and international organizations in the UAE, Egypt, and Kuwait. Proven expertise in corporate communications, reputation management, stakeholder engagement, crisis communications, media relations, and executive advisory.
Overview
23
23
years of professional experience
Work History
Presenter-Content Creator & Digital News Producer
29 Seconds News Platform
Dubai
01.2006 - Current
- Produced and presented short-form digital news explainers on regional and international political and economic affairs to inform and engage audiences.
- Developed editorial angles and scripts that simplified complex topics for digital audiences, maintaining newsroom credibility and enhancing viewer understanding.
- Coordinated content strategy across digital platforms to optimise alignment with audience engagement trends and improve content reach.
Media Consultant & Content Strategist
Media Verse AI Network
Dubai
04.2025 - 02.2026
- Advised on digital media content strategy and editorial positioning for Arabic-language audiences, enhancing audience engagement.
- Supported development of AI-assisted news content workflows and editorial quality standards, improving content accuracy and relevance.
- Built and maintained relationships with key stakeholders, including media, community leaders, and industry influencers.
- Facilitated internal communications, maintaining open channels of dialogue within the organisation.
- Developed and implemented comprehensive public relations strategies, enhancing brand visibility and reputation.
Senior TV Presenter & Multimedia Journalist
Al Qahera News Channel
Dubai Office
11.2022 - 04.2025
- Conducted on-air interviews with officials, analysts, and public figures, facilitating informed discussions on current affairs.
- Anchored live and recorded news bulletins, providing insights into regional and international political developments for Arab satellite and digital audiences.
- Coordinated with editorial teams to shape daily rundowns and scripts, ensuring alignment across broadcast and digital formats.
Media Relations Manager
Expo 2020 Dubai — Egyptian Pavilion
09.2021 - 03.2022
- Coordinated press activities, developed journalist relations, and created social media content to enhance national representation.
- Cultivated relationships with government officials, international delegations, and Arab and international media to strengthen media presence.
- Directed public relations and media campaign strategy for the Egyptian Pavilion at Expo 2020 Dubai.
Senior TV Presenter / Writer Reporter
MBC Masr, MBC Group
Egypt
01.2013 - 01.2021
- Anchored primetime news programs and delivered special political coverage, enhancing viewer engagement for a leading regional media network.
- Conducted high-level interviews with ministers, analysts, and public figures, providing in-depth insights on political and economic developments.
- Wrote and read news bulletins clearly and accurately.
- Researched topics thoroughly before each show to present information accurately and confidently.
- Negotiated with potential guests and agents to secure high-profile interviews, enhancing programme appeal.
Senior Reporter
ON TV LIVE & Al Tahrir Channel
Egypt
01.2011 - 01.2013
- Delivered live, on-location coverage of major national events, enhancing audience engagement and providing timely insights during Egypt's January 25 and June 30 revolutions.
- Produced investigative and multimedia field segments across television and digital platforms, showcasing critical issues and informing public discourse.
- Covered breaking news events, providing timely updates and analysis to keep the public informed.
- Travelled to and attended events, conducting on-the-ground interviews to gather information and explain events or situations as incidents occurred.
- Investigated and reported on local and national news stories, maintaining accuracy and impartiality.
Program Producer
OTV
Egypt
01.2007 - 01.2010
- Presented daily news bulletins, enhancing viewer engagement through timely content delivery and strategic editorial planning.
- Collaborated with team members to achieve target results.
- Managed complaints with calm, clear communication and problem-solving.
- Maintained clean, safe working environments to eliminate accident risks.
Journalist & Correspondent
Arab News Agency
Egypt
01.2005 - 01.2007
- Reported national and regional news, laying groundwork in field reporting and editorial writing while navigating newsroom workflow.
TV Presenter & Correspondent
Kuwait TV & Kuwait News Agency (KUNA)
01.2004 - 01.2006
- Anchored news bulletins and reported on regional political and current affairs, enhancing viewer engagement for national broadcast and wire distribution.
- Cultivated strategic partnerships with key government officials and media representatives, securing exclusive insights and fostering collaboration throughout the Gulf region.
- Wrote and read news bulletins clearly and accurately.
- Researched topics thoroughly before each show to present information accurately and confidently.
- Negotiated with potential guests and agents to secure high-profile interviews, enhancing programme appeal.
Education
Professional Diploma - Digital Media
American University in Cairo
01-2024
Bachelor of Arts - Journalism & Broadcast
Akhbar Alyoum Academy
01-2004
Skills
- Media Relations
- Public Relations
- Crisis management
- Strategic Communications
- Digital media
- Corporate Communications
- Reputation Management
- Event Communications
- Stakeholder Engagement
- Brand Positioning
- Executive Leadership
- Team Leadership
- Executive Advisory
- Government Relations
Languages
Arabic
English
Custom
Instagram Portfolio: @hadeerabueldahab
Timeline
Media Consultant & Content Strategist
Media Verse AI Network
04.2025 - 02.2026
Senior TV Presenter & Multimedia Journalist
Al Qahera News Channel
11.2022 - 04.2025
Media Relations Manager
Expo 2020 Dubai — Egyptian Pavilion
09.2021 - 03.2022
Senior TV Presenter / Writer Reporter
MBC Masr, MBC Group
01.2013 - 01.2021
Senior Reporter
ON TV LIVE & Al Tahrir Channel
01.2011 - 01.2013
Program Producer
OTV
01.2007 - 01.2010
Presenter-Content Creator & Digital News Producer
29 Seconds News Platform
01.2006 - Current
Journalist & Correspondent
Arab News Agency
01.2005 - 01.2007
TV Presenter & Correspondent
Kuwait TV & Kuwait News Agency (KUNA)
01.2004 - 01.2006
Professional Diploma - Digital Media
American University in Cairo
Bachelor of Arts - Journalism & Broadcast
Akhbar Alyoum Academy