Accomplished professional with extensive expertise in database management, data warehousing, and visualisation. Demonstrates proficiency in Microsoft Power BI, ETL processes, and digital analytics, with a strong command of Google Analytics. Skilled in business process optimisation and automation techniques, leveraging Oracle database skills and SQL querying capabilities to drive strategic initiatives. Adept at applying machine learning applications to enhance decision-making and problem-solving abilities. Proven leadership qualities in cross-functional team settings, with a focus on KPI development and tracking. Bilingual communication skills in English and Arabic complement analytical thinking and research skills. Committed to continuous improvement through Six Sigma methodologies and user acceptance testing proficiency.