HAFSAR ALI
Dubai
Summary
A 360-degree marketer with 18 years of experience in Fintech, MTOs, Digital and Retail, Marketing Consultancy & Advertising Agencies.
Result Oriented:
- Achieved 6X revenue growth and 6X transaction growth from 2018-2023.
- Secured a 5X increase in new customer acquisition from 2018-2023.
- Successfully reduced the CPA (Cost per acquisition) of marketing campaigns by 60%.
- Reduced the CPR (Cost per registration) by 30%.
- Attained a 33% increase in Chinese corridor transactions through targeted on-ground activation.
- Generated $135K revenue from select African countries through CEM lapser campaigns.
- Launched C2C and B2B loyalty/CRM programs in UAE & India.
Overview
17
17
years of professional experience
Work History
Marketing Manager – Go To Market, Middle East
Western Union Financial Services
Dubai
11.2018 - Current
- Launched the branded digital in a retail dominated region and now handling its marketing portfolio (Western Union mobile app & web) for all the Middle East markets (AE, SA, QA, KW, BH & JO)
- Designed and executed multi-channel campaigns to boost revenue, transactions, and new customer acquisition
- Initiated successful debit card subsidy campaign, doubling new customers and transactions
- Strategically targeted long-tail corridors, resulting in a 15% revenue increase
- Managed marketing budget allocation for optimal ROI in collaboration with finance
- Coordinated with media and creative agencies to optimize campaign performance
- Developed and managed customer journey through targeted CRM campaigns
- Executed customer engagement strategies to migrate retail customers to digital platforms
- Implemented funnel optimization tactics to convert non-transacting customers
- Created an annual campaign calendar aligned with events and market dynamics
- Conducted A/B testing to enhance campaign effectiveness
- Collaborated with product team to implement digital platform enhancements.
Manager – Loyalty & CRM
1Loyalty Solutions
Dubai
03.2017 - 10.2018
- Designed and implemented loyalty solutions for B2C, B2B, and B2E clients
- Managed end-to-end project execution, including customer lifecycle management and digital campaign management
- Acted as a key point of contact for client relationship management and project execution.
Loyalty Manager
Landmark Arabia
KSA
09.2013 - 02.2017
Campaign Manager
PAYBACK
India
12.2010 - 09.2013
Account Supervisor
Rediffusion-Wunderman - WPP Group Company
India
11.2006 - 11.2010
Education
MBA - Marketing & Advertising
School of Communication and Management Studies
01.2006
Bachelor of Science - Computers
V L B College of Arts & Science College
01.2004
Skills
- Digital Marketing
- Project Management
- Loyalty & Customer Retention
- Customer Engagement & Acquisition
- Strategic Planning & Partnership
- Event Management & Direct Marketing
- Kochava & Salesforce
- Braze & Seibel
- Grey ferret
- Jira / Wrike
- Google Ads
- Google AdWords
Accomplishments
- Western Union Star of the year award - 2021
- PAYBACK Icon of the year award - 2012
- Recognized for being an active participant for the successful PAYBACK launch in India
Personal Information
Nationality: Indian
UAE Residence Visa holder
Languages
- English
- Arabic
- Hindi
- Tamil
- Malayalam
References
References available on request
Timeline
Marketing Manager – Go To Market, Middle East
Western Union Financial Services
11.2018 - Current
Manager – Loyalty & CRM
1Loyalty Solutions
03.2017 - 10.2018
Loyalty Manager
Landmark Arabia
09.2013 - 02.2017
Campaign Manager
PAYBACK
12.2010 - 09.2013
Account Supervisor
Rediffusion-Wunderman - WPP Group Company
11.2006 - 11.2010
MBA - Marketing & Advertising
School of Communication and Management Studies
Bachelor of Science - Computers
V L B College of Arts & Science College
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