HAFZA NOREEN ABID
Ajman,UAE
Summary
Reliable and dependable team player with excellent communication and organisational skills. Experienced in conducting comprehensive market research to identify key customer segments and target audiences. Creative marketer willing to think outside the box to secure impressive results. Committed and energetic individual with passion for creative marketing. Keeps up to date with and monitors market trends and new technologies to identify marketing opportunities. Seeks chance to gain hands-on experience in developing and executing marketing strategies.
Overview
9
9
years of professional experience
8
8
years of post-secondary education
Work history
Marketing Manager
Zamaka Real Estate
Lahore, Pakistan
2019.11 - 2023.06
- Analysed customer data and campaign performance to drive improvements.
- Supervised all marketing and planning activities to achieve company goals.
- Explored new marketing and branding partnerships with high-profile clients, enhancing company reach.
- Realised greater team efficiency and effectiveness to continue significant year-on-year revenue growth.
- Trained team in content development and project management.
- Designed TV and print advertising campaigns.
- Developed targeted Facebook and Google Ads campaigns.
- Forged strategic partnerships to broaden customer base.
- Developed impactful brand and style guides.
- Delivered sales pitches and presentations to high-profile clients.
- Led client meetings to scope project goals, reporting and deliverables.
- Liaised with sales, technical and customer service teams to drive on-time, under-budget project completion.
- Oversaw multi-channel lead generation campaigns with HubSpot.
- Monitored campaign performance, adapting strategy as needed to ensure business goals were consistently met.
Project Sales Manager
Zameen.com
Lahore
2016.03 - 2019.08
- Interfaced with customers, determined needs, provided recommendations and up-sold services.
- Exceeded sales goals and improved profitability by developing sales strategies and business plans according to market trends.
- Retained existing customers and substantially grew customer base, product line and sales volume.
- Created and directed sales team training and development programmes.
- Collected customer and market feedback and reported information to company leadership.
- Analyzed sales to identify top-performing products.
- Achieved exceptional client satisfaction feedback and ratings.
Front Desk Receptionist
Grand Hotel
Multan, Pakistan
2014.12 - 2016.02
- Resolved minor customer issues and requests for information, escalating complex problems to line manager.
- Transmitted digital and printed documents to customers by post or email.
- Expertly handled complaints and recorded customer feedback to enhance guest experience.
- Screened and verified visitor IDs, maintaining security of personnel and office environment.
- Greeted visitors upon arrival, verifying identity and booking details and issuing visitor passes.
Receptionist
Physician Revenue Group
Lahore, Pakistan
2014.04 - 2014.11
- Kept reception area clean and neat to give visitors positive impression of the company.
- Provided clerical support to company employees, including copying, faxing and file management.
- Collected and distributed incoming mail, employing strict confidentiality throughout.
- Scheduled meetings and client appointments for team, Delivered front of house duties with warm and professional manner.
- Monitored office supplies inventory, promptly reordering low stock items to prevent workflow disruptions.
- Reorganized filing system to reduce file location times.
Education
Master English - Literature
BZU
Multan 2015.03 - 2017.09
Bachelor of Arts - Linguistics
Punjab University
Lahore 2013.01 - 2015.02
Intermediate - Psychology
Minhaj College
Lahore Pakistan 2008.09 - 2010.08
Matric -
Govt. Practicing Girls School
Lahore Pakistan 2006.08 - 2008.04
Skills
- Marketing campaign management
- Digital strategy development
- Internet and email marketing
- Demand generation marketing
- Competitive and trend analysis
- Market research
- Relationship building
- Social media expert
- Graphic design
- Sales training
- Prospect targeting
- Direct marketing campaigns
- Publishing expertise
- Social media marketing
- Social media engagement
- Online and mobile consumer marketing tools
Languages
English
Fluent
Hindi
Fluent
Urdu
Fluent
Timeline
Marketing Manager
Zamaka Real Estate
2019.11 - 2023.06
Project Sales Manager
Zameen.com
2016.03 - 2019.08
Master English - Literature
BZU
2015.03 - 2017.09
Front Desk Receptionist
Grand Hotel
2014.12 - 2016.02
Receptionist
Physician Revenue Group
2014.04 - 2014.11
Bachelor of Arts - Linguistics
Punjab University
2013.01 - 2015.02
Intermediate - Psychology
Minhaj College
2008.09 - 2010.08
Matric -
Govt. Practicing Girls School
2006.08 - 2008.04