Hagar Walid
Dubai,DU
Summary
Consistently exceeding performance targets, I bring a strong background in E-commerce to the table with 9 years of experience. My skills in managing and optimizing digital ad campaigns have been honed, with a focus on utilizing data-driven advertising strategies to maximize ROI, increase visibility, and drive customer engagement. Alongside my expertise in ads management, I have a proven track record of leading cross-functional teams, effectively managing budgets and timelines, and fostering stakeholder relationships. By implementing best practices and streamlining processes, I consistently deliver successful program outcomes while reducing costs. My ability to achieve program objectives within set deadlines has been a key factor in my career success thus far.
Overview
9
9
years of professional experience
Work History
Regional Manager - Ads (UAE/KSA/EG)
Noon.com
01.2024 - Current
- Managed ad sales across 30% of Noon's category portfolio for UAE,KSA, and Egypt.
- Developed and executed successful Ad campaigns across 3 Main Categories in that resulted in increasing Ads% to GMV by 4x in UAE,KSA&EG
- Handled ad solutions for brands and/or sellers including Search ads, Display ads & Sponsorships (CPD, CPM,CPC)
- Curated Customized media plans tailored to each brand's objective and category best practices, that lead to an increase in the overall investments by 4x.
- Provided strategic guidance to brands using data driven insights to better optimize ad campaigns.
- Produced detailed campaign reports with actionable recommendations to enhance future campaigns.
- Collaborated with executive leadership to establish long-term objectives, drive growth and product initiatives, to improve the overall ad creation experience to sellers and brand.
Programs Manager
Noon.com
04.2022 - 12.2023
- Led the Ad-Monetization team for noon minutes Egypt, leading account management, operations, media kit & rate card creation and performance management
- Achieved an increase in ads revenue of 5x in BAU periods and 8x in events/peaks, in addition to achieving a positive margin during the first operating period in the North Coast
- Designed annual marketing calendars and BTL Activations across 10 Dark Stores in Cairo to support new launches and existing campaigns
- Achieved an increase in overall orders by 40% and acquired customers by 15%
- Managed supplier Communication for capacity Planning, target setting, Hiring performance and Supplier payments, in addition to designing 3PL payment structure and incentive programs, that led to an increase in capacity and supplier Base by 50% and 3x respectively and a decline in attrition by 30%
- Managed vendor and Delivery Associates onboarding and deployment including the creation of training materials
- Created performance Dashboards with the analytics team to ensure live visibility for internal and external stakeholders
- Developed and maintained logistics workflows, procedures and reports.
- Coached team members on professional development opportunities, contributing to improved overall performance.
- Participated in vendor selection and management process for program initiatives.
- Leveraged project management processes and tools to define and execute projects.
- Identified program obstacles and communicated possible impacts to team.
Expansions Team Programs Manager
MaxAB
05.2021 - 04.2022
- Led Maxab’s Expansions team in Planning, communication and execution in Delta and Upper Egypt through launching operations in 7 governorates and their sub cities
- Responsible for Expansions project management through liaising with various internal and external stakeholders to fulfill project objectives (commercial, supply chain, logistics, strategy, fulfillment, HR and technology)
Head of Sales & Operations Planning
MaxAB
09.2020 - 05.2021
- Initiated the S&OP process by facilitating the communication between commercial, Operation and finance teams
- Outlined unconstrained demand plans and assessed network & operational capabilities to create achievable supply plans, while aligning with the finance team to facilitate the FP&A process
Programs Manager/ Channel Development
Amazon
09.2018 - 08.2020
- Managed Egypt’s Last Mile Capacities by creating new partnerships with 3PLs & Last Mile suppliers, and planning & executing new programs
- Created the first project plan and blueprint for EDSPs (External delivery stations) in Egypt by launching the first EDSP in Zagazig
- Created the project charter for I Have Space, Egypt (local supermarkets partnership), first to be done in the middle east
- Successfully Increased capacities to 2.8x in Peak 2018 and to 5x in 2019
- Lowered attrition by 30% in Egypt last mile capacities in peak 2019
- Increased capacities to 4x during covid in 1 month to accommodate the sudden spike
E-Commerce Projects Leader & Strategic Accounts
Aramex International
07.2017 - 09.2018
Customer Management Executive
Aramex® International
02.2016 - 07.2017
Education
Bachelor of Science, B.A. - Marketing and International Business
Universita Di Bologna
Bologna, Italy01-2015
Skills
- Digital Advertising
- Marketing strategies
- Ad Tech tools
- BTL management
- Strategic Account Management
- Stakeholder management
- Project planning and Budgeting
- Supply Chain & Operations
- RFP & Procurement
- Critical thinking and problem solving
- Data analysis and reporting
Timeline
Regional Manager - Ads (UAE/KSA/EG)
Noon.com
01.2024 - Current
Programs Manager
Noon.com
04.2022 - 12.2023
Expansions Team Programs Manager
MaxAB
05.2021 - 04.2022
Head of Sales & Operations Planning
MaxAB
09.2020 - 05.2021
Programs Manager/ Channel Development
Amazon
09.2018 - 08.2020
E-Commerce Projects Leader & Strategic Accounts
Aramex International
07.2017 - 09.2018
Customer Management Executive
Aramex® International
02.2016 - 07.2017
Bachelor of Science, B.A. - Marketing and International Business
Universita Di Bologna
Similar Profiles
Mohammed Syed AsadullahMohammed Syed Asadullah
Team Leader Training at noon.comTeam Leader Training at noon.com
Jamal SalimJamal Salim
Customer Service Representative at Noon.comCustomer Service Representative at Noon.com
Chandra Sekhar BikkinaChandra Sekhar Bikkina
Senior Product Lead at Noon.comSenior Product Lead at Noon.com