Haig Keverian
Head Of Marketing
Dubai
Summary
Expert Marketing Manager with proven record of exceeding marketing objectives by developing high-performing, multifaceted digital marketing plans. Passionate about connecting with target audiences and driving consistent growth. Insight-driven and adaptable to changing market conditions.
Overview
7
7
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work History
Head of Marketing
The Gearbox Auto Services LLC
Dubai
04.2019 - Current
- Leading a sales & marketing team weekly meeting to improve customer experience, tackle customer pain points, and look for ways to push beyond the monthly sales targets.
- Launched new services regularly at the workshop based on current market demand & interests with efforts to increase monthly sales & attract a new customer base.
- Managed Google Ads several campaign budgets for 2 websites. Updated Ad copy monthly based on Ad objectives. Analyzed monthly Google Analytics & website reports to improve Ad quality scores & reduce costs. Manually searched target locations to identify new potential leads. Implemented necessary precautions to avoid fraud clicks.
- Created cloud database system of all new marketing leads, marketing performance reports, and sales reports. Improved marketing budget planning efforts to reach desired sales targets.
- Increased consumer retention by reactivating dormant consumers through retention campaigns. Increased customer loyalty & retention through service contracts and warranty packages.
- Created & implemented seasonal offers & packages on website & social media channels that achieved minimum of 40% as ROI per campaign.
- Designed 2 high converting websites with high converting landing pages. SEO Copywriting for over 100 pages with relevant keywords. Ranked about 10 search terms on Google's first page. Added all necessary plugins to optimize the bookings & inquiry process.
Social Media Marketing Manager
J. Walter Thompson
Dubai
02.2017 - 02.2019
- Managed social media pages for HSBC UAE FB, HSBC Egypt FB, Coca-Cola ME INSTA, Schweppes +C INSTA, Carrefour UAE FB.
- Built an online community through CRM and through listening & responding tools. Managed 4 employees at Egypt office to improve responding speed by 80%.
- Created social media posting calendars for scheduling posts.
- Handled monthly budgeting & allocation for client's new offers & campaigns.
- Launched & managed social media competitions.
- Captured on-site content during client events & launches.
- Monitored the general online SOV for our clients & their competitors.
- Created monthly social media campaign performance reports.
- Managed agency's weekly trends report shared with all employees.
- Found right influencers for my client's campaigns & built an influencer database for other employees to use.
- Helped CEO work on re-structuring our agency's social media packages when pitching to new clients.
Account Executive
J. Walter Thompson
Dubai
12.2014 - 08.2015
- Handled clients such as Nike, Damas, Mondelez.
- Maintained clear communication lines between our clients & the agency with each campaign brief.
- Paid close attention to every creative, media & strategy brief to ensure client needs were met accurately.
- Helped the account director with billing & additional agency charges based on work completed for the clients.
- Stayed up to date with all our client competitor campaigns & efforts by creating a monthly competitive analysis. This helped our clients get an upper hand on new creative ideas.
- Fixed a 1 year recurring issue with our Damas client project. Was able to re-organize their yearly "Brand Book" to look better & cost less with printing.
Media Planning Intern
MBC GROUP
Dubai
08.2014 - 11.2014
- Researched and developed marketing strategy for Saudi Arabia’s energy efficiency campaign. Including behavioral insight report that was shared with prince of Saudi.
- Conducted thorough/dynamic report of influencers for behavioral changes in energy consumption. led project that evolved into commercial video on YouTube.
- Helped commercial sales team improve their TV commercial sales slot distribution based on commercial category.
Media Planning Intern
MINDSHARE
Dubai
05.2014 - 07.2014
- Planned digital (video, mobile ads, contextual native ads) & offline (print, outdoor) strategies.
- Worked closely with media partners (Choueiri Group, Google, ConnectAds, Mediaquest, & others), and clients such as HSBC, Infiniti and Nissan to sync with digital & offline campaigns and seasonality.
- Cross-checked several client budget sheets to ensure all campaign costs and timelines are aligned. Helped my team implement more efficient budget allocation based on previous performance reports.
Education
Master of International Marketing (MIM) - International Marketing
Hult International Business School
San Francisco 09.2015 - 08.2016
BBA - Business Management
American University of Dubai
Dubai 09.2011 - 06.2014
Skills
Strategic planning
Marketing and advertising
Campaign management
Social media proficiency
Public Relations
Market Analysis
Budgeting and Allocation
Attention to Detail
P&L Management
Interpersonal Communication
SEO
Web analytics
Certification
Hyper Island Digital Marketing & Growth Hacking Course
Timeline
Head of Marketing
The Gearbox Auto Services LLC
04.2019 - Current
Social Media Marketing Manager
J. Walter Thompson
02.2017 - 02.2019
Hyper Island Digital Marketing & Growth Hacking Course
10-2015
Master of International Marketing (MIM) - International Marketing
Hult International Business School
09.2015 - 08.2016
Account Executive
J. Walter Thompson
12.2014 - 08.2015
Media Planning Intern
MBC GROUP
08.2014 - 11.2014
Media Planning Intern
MINDSHARE
05.2014 - 07.2014
BBA - Business Management
American University of Dubai
09.2011 - 06.2014