Halima Sultanova
Dubai,United Arab Emirates
Summary
Strategic Retail Manager with vast experience in sales and management. Proven track record to meet short-term and long-term goals. Proficient in cultivating, fostering and leveraging customer relationships.
Overview
14
14
years of professional experience
3
3
years of post-secondary education
Work History
MEA Perfumes Retail Manager
BVLGARI I LVMH WATCHES & JEWELRY
08.2022 - Current
- Managing both travel retail and domestic markets, conduct comprehensive analysis to address the unique challenges and opportunities presented by each channel.
- Develop tailored strategies for each market based on their specific characteristics and requirements.
- Consider factors such as traveler demographics, duty-free shopping regulations, and local consumer trends when developing strategies for travel retail.
- For domestic markets, focus on building strong relationships with retailers, understanding local market dynamics, and adapting marketing and sales approaches accordingly.
- Provide training and development programs for sales staff and brand ambassadors in both travel retail and domestic channels.
- Equip them with product knowledge, selling skills, and customer service techniques to enhance the shopping experience and drive sales.
- Establish key performance indicators (KPIs) to monitor the performance of travel retail and domestic markets.
- Regularly analyze sales data, market trends, and consumer feedback to identify areas for improvement and opportunities for growth.
- Remain flexible and adaptable to changes in market conditions, regulatory requirements, and consumer preferences.
- Continuously review and refine strategies based on market feedback and performance metrics to stay competitive and relevant in both travel retail and domestic markets.
Senior Department Manager
Al Tayer Bloomingdales
Dubai
01.2020 - 05.2022
- Foster open communication channels within the department to ensure clarity of objectives and alignment with key strategies.
- Develop and communicate clear goals and action plans to enhance the customer experience and drive business growth.
- Establish relevant Key Performance Indicators (KPIs) to measure departmental performance and ensure alignment with overall store objectives.
- Motivate and empower team members by providing regular feedback, coaching, and support to help them achieve individual targets and contribute to store objectives.
- Collaborate closely with buyers and the marketing team to coordinate exclusive launches and promotional activities that enhance customer engagement and drive sales.
- Ensure effective execution of marketing initiatives and maintain alignment with brand positioning and messaging.
- Maintain accurate inventory records and monitor shrink rates to minimize losses and ensure compliance with company standards.
- Provide timely reports to the planning and inventory team on stock requests, replenishment orders, and stock rates for key drivers to optimize inventory levels and meet customer demand.
- Manage and support in-store animations and activities to create engaging customer experiences and drive traffic to the store.
- Ensure visual merchandising standards are consistently maintained in accordance with store and brand guidelines to enhance product presentation and drive sales.
Department Manager
Harvey Nicholas Dubai
Dubai
06.2015 - 01.2020
- Promoted to oversee and monitor a luxury department at Harvey Nichols, encompassed a spectrum of responsibilities vital to the success of the department
- Successfully managed key strategic relationships with major luxury brands such as Chanel, Christian Dior, Tom Ford, Armani, and YSL, fostering strong partnerships to drive sales and brand visibility.
- Implemented effective coaching and development programs for sales consultants, equipping them with the skills and knowledge necessary to meet and exceed annual sales budgets.
- Led by example on the shop floor, setting high standards for customer service and sales performance and inspiring team members to excel in their roles.
- Monitored and maintained the customer database, leveraging insights to continuously improve customer service and satisfaction.
- Proactively sought out new ways to enhance the customer experience, driving loyalty and repeat business through personalized service and tailored offerings.
- Ensured operational excellence within the luxury department, optimizing processes and procedures to streamline operations and improve efficiency.
- Collaborated with cross-functional teams to implement best practices and innovative solutions aimed at maximizing sales and enhancing the overall customer journey. Acted as a brand ambassador for Harvey Nichols, embodying the values and ethos of the luxury retailer and representing the brand with professionalism and integrity.
- Played a pivotal role in maintaining the prestige and reputation of the luxury department, upholding the highest standards of service and excellence.
Supervisor
Areej Al Tayer Group
04.2011 - 05.2015
- Demonstrated strong leadership in effectively managing store operations, ensuring smooth day-to-day activities and optimal performance.
- Implemented efficient processes and procedures to enhance productivity and streamline operations.
- Led and inspired the team to achieve outstanding results, resulting in an average of 90% customer satisfaction.
- Implemented strategies to drive sales growth and exceed revenue targets while prioritizing customer needs and satisfaction.
- Took charge of organizing events, promotions, and beauty activities aimed at maximizing sales and fostering customer loyalty.
- Provided effective leadership and coaching to the team, resulting in successful completion of the Beauty Academy Bronze and Silver levels.
- Invested in the professional development of team members, equipping them with the skills and knowledge needed to excel in their roles.
Store Manager
Diptyque Boutique, Al Tayer Group Beauty
The Dubai Mall
02.2010 - 04.2011
- Developed an annual strategy for the store that effectively guided operations and sales efforts.
- Successfully exceeded sales targets by implementing strategic initiatives and adapting to market conditions.
- Monitored and ensured the implementation of store operating procedures to maintain efficiency and consistency in day-to-day operations.
- Streamlined processes and workflows to optimize operational performance and enhance customer experience.
- Maintained optimum stock levels by effectively managing inventory and communicating with customers and buyers to understand demand trends and preferences.
- Proactively addressed stock-related issues to minimize out-of-stock situations and maximize sales opportunities.
- Delivered an impressive 20% growth against the previous year, showcasing your ability to drive business growth and achieve results.
- Implemented strategies to improve sales performance, customer engagement, and overall store profitability.
- Carried out administrative procedures in accordance with company guidelines, ensuring adherence to policies and regulations.
- Maintained accurate records, reports, and documentation to support operational and financial processes.
Education
Some College (No Degree) - Business & Law
National College
Uzbekistan 01.2001 - 04.2004
Skills
Organized result-driven achiever with ambition and self-motivation
Adaptable and diligent: high priority on accuracy and adherence to timeframes
Strong interpersonal and communication skills, ability to share brand vision
Custom
- Emotional Intelligence
- Leading effective team
- Sales Essentials
- Active Selling
- Serving to Succeed
- MDP (Management Development Programme)
- Planning & Organizing
- Time Management
- Train the Trainer
- Supervising for Success
- Beauty Academy
- Personal shopper
Languages
English
Advanced
Russian
Native
Arabic
Beginner
Timeline
MEA Perfumes Retail Manager
BVLGARI I LVMH WATCHES & JEWELRY
08.2022 - Current
Senior Department Manager
Al Tayer Bloomingdales
01.2020 - 05.2022
Department Manager
Harvey Nicholas Dubai
06.2015 - 01.2020
Supervisor
Areej Al Tayer Group
04.2011 - 05.2015
Store Manager
Diptyque Boutique, Al Tayer Group Beauty
02.2010 - 04.2011
Some College (No Degree) - Business & Law
National College
01.2001 - 04.2004
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