HAMSA MAHMOOD
Dubai,UAE
Summary
EXECUTIVE PROFILE
Seasoned and Accomplished Leader with over 13 years of standout experience in multidisciplinary roles, including strategic events, artistic programs, marketing, brand building, business development, travel management, and hospitality. A steadfast career record in creating experiences and bringing visions to life, adept at juggling end-to-end big event tasks, such as scouting locations, managing vendor relationships, client communications, negotiating contracts, and managing budgets. Remarkable proficiency in managing memorable events from concept through completion, including event, meeting, conference planning, cost containment, venue scouting, equipment logistics, room setup, and a wealth of best practices. Experience in orchestrating entertainment events, marketing and PR campaigns, media productions, exhibitions & conferences, and corporate and private events. Distinguished background in leading exclusive events for executive audiences in diverse settings, including domestic and international group travel, ground operations, and security oversight. Expertise in global logistics management expertise in the meetings, conventions, and events industry and a reputation for excellence and dedication.
Overview
13
13
years of professional experience
5
5
years of post-secondary education
Work History
Head of Programming and Events
Dubai Opera LLC By Emaar
Dubai, UAE
04.2022 - Current
- Strategic Planning: Plan and formulate the venue programming business strategy, strategic PR and communication, marketing, and sales of performance content, programming calendar management, and production and event campaigns
- Events Management: Prepare and execute the event plans and concepts to meet the objective and engage the target audience
- Play a stellar role in managing all aspects of an event, including preparation, staging, and cleanup
- Marketing Management: Play a stellar role in leading holistic digital and physical marketing strategies, promotional activities, and media interactions to increase revenue and brand exposure
- Conceptualize and implement promotional tactics for events such as advertising, social media, and public relations campaigns
- Content Management: Bring fresh content to the venue by liaising with international producers and travelling productions
- Event's Financials: Supervise the budgeting, invoicing, liaising, and negotiating with vendors
- Budgeting: Create and handle the event production, marketing, and sales budgets
- Profitability Management: Responsible for Dubai Opera's annual gross profit
- Public & Media Relations: Plan and direct the venue's PR and media relations to attain high placement in internet, print, and broadcast media locally and worldwide
- Negotiation: Negotiate show, artist, sponsorship, and venue leases
- Partnership Building: Form global connections to improve programming and event creation
- Vendor Engagement: Closely work with vendors to select entertainment and speakers that suit the event's purpose or theme
- Team Leadership: Set the goals and objectives for the direct reports' teams (Programming, Events, Marketing, PR, and Sales)
- Develop, mentor, and lead the teams throughout the event lifecycle while fostering excellence.
Programming & Events Manager
Dubai Opera LLC
Dubai, UAE
07.2017 - 03.2022
- Handled the productions and events, including the assessment, contracting, budgeting, direction, control, and analysis of contracts, time, finances, people, products, services, information, and other resources to achieve the objectives and agreed outcomes
- Collaborated with Marketing and PR teams to execute press releases, media interviews, and press conferences for each event
- Worked with creative, PR, and social media organizations to create event communication plans
- Identified the revenue-boosting leads for new shows and events of all genres
- Held accountable for spearheading the production resources and services with clients, technical services, sales and marketing, and events operations by leading client/service provider meetings
- Steered the touring logistics with foreign firms and promoters
- Liaised with the artists and clients to confirm the flights, lodging, transportation, and hospitality
- Carried out the event and production risk assessments
- Managed third-party contracts
- Followed up the event spending to meet the budget
- Optimized the programming department, procedures, norms, and standards to provide seamless communication between Dubai Opera, clients, partners, and external suppliers
- Developed junior team members individually and collectively to provide the best service to stakeholders
- Key Achievements:
- Spearheaded 1,200 shows and events at various venues
- Delivered leadership and enabled the Dubai Opera to achieve its financial goals for the first time in 2022, employing innovative programs, new marketing and promotional approaches, and successful event leads.
Events and Special Projects Specialist
Sharjah Government Media Bureau
07.2013 - 05.2017
- Negotiated supplier and subcontractor agreements to ensure high-quality services and events
- Formulated the budget and reports for events, hospitality, and operations
- Handled press advertisements, radio and TV commercials, and digital media ads and ensured their content
- Produced marketing materials such as leaflets, flyers, posters, newsletters, and EDMs with media partners, printers, and publishers
- Entrusted with the overall accountability of organizing logistics support for setup, AVL, stage, flights, meet & greet, transportation, accommodations, visas, guest catering, and event production
- Tracked the agents, airports, hotels, and event locations to ensure work schedules and instructions were met
- Engaged in reviewing and sourcing events, press calls, and conference sites
- Spearheaded advertising and marketing with the production team
- Examined the marketing, logistical, and event budgets and bills.
Public Relations Manager
Sora Films
08.2010 - 12.2012
- Shouldered the entire responsibility of conceptualizing and implementing a marketing and communications plan with strategy, budget, and tactics to promote corporate TV shows and movies
- Maintained high-level media relations in print, broadcast, and internet media
- Played a stellar role in handling all local and international public relations
- Managed media enquiries and interviews with TV, radio, and film directors and artists
- Authored the press releases, articles, and keynotes for the film director and producer
- Analyzed and reported the PR to upper management.
Education
Bachelor's Degree - English Literature and Language
Damascus University
Damascus, Syria 09.2006 - 09.2011
Skills
CORE COMPETENCIES:
Strategic Planning
Events & Programming Management
Marketing & PR Campaigns
Sales & Marketing
Team Leadership
Exhibitions & Conferences
Budgeting & Financials Management
Contracts Management & Negotiations
Cultural & Educational Programs
Branding & Awareness
Accomplishments
- Government Communication Strategy
Languages
English
Fluent
Arabic
Native
Timeline
Head of Programming and Events
Dubai Opera LLC By Emaar
04.2022 - Current
Programming & Events Manager
Dubai Opera LLC
07.2017 - 03.2022
Events and Special Projects Specialist
Sharjah Government Media Bureau
07.2013 - 05.2017
Public Relations Manager
Sora Films
08.2010 - 12.2012
Bachelor's Degree - English Literature and Language
Damascus University
09.2006 - 09.2011
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