Hamsa Mahmood

Plan the business strategy of the venue programming of performing arts and events, strategic PR and communication, marketing and sales of the venue content of performances, planning and managing the programming calendar, planning and leading the campaigns of the productions and events. Negotiate deals and contracts of shows, artists, sponsorship and partnerships. Setting goals and objectives of the different teams under my direct reports (Programming, Events, Marketing and PR, Sales).

Build new relations with international producers and touring productions to attract new content to the venue on regular basis. Setting, planning and managing the budgets of productions, marketing and sales of events. Responsible for achieving the overall yearly Gross Profit of Dubai Opera.Improve revenue and build brand awareness and visibility through leading holistic digital and physical marketing strategies, promotional activities and media relations. Lead the planning and directing the development of PR and media relations of the venue to achieve high level placement in online publications, print, broadcast locally and internationally.

Program and oversee a variety of productions and events including the assessment, contracting, budgeting, direction, control and analysis of contracts, time, finances, people, products, services, information and other resources to achieve the objects and agreed outcomes.

Work very closely with Marketing and PR teams to lead the delivery of PR campaigns and promotions for each show including press releases, media interviews and press conferences.

Developing and managing third party relations including creative agencies, PR agencies and social media agencies to build and develop communication plans of each event.

Liaise with international companies and promoters to coordinate touring logistics.

Secure new leads of new productions and events of different genres that increase revenue.

Lead the client/service provider meetings and maintain close contact with clients, technical services, sales and marketing, and events operations to coordinate resources and services required for specific productions.

Artists and clients liaison, confirm all logistics related to flights, accommodation, transportation and hospitality.

Contribute and interpret risk assessments for events and productions. Manage contractual agreements/relationships with third parties. Closely monitor event expenditure to ensure budget targets are met. Implement and improve the programming department, processes, guidelines and standards aimed at maintaining an effective operational interface between Dubai Opera departments, clients, partners and external providers.

Lead, mentor and train junior members of the team in their individual and group development, to deliver the highest quality of service to all stakeholders.

Set production plans, preparations and work schedules including technical requests, setup, logistics support of accommodation, flights, meet and greet, transportation, freight and catering.

Make sure companies and clients in house follow the right procedures of health and safety of the venue to stay safe and satisfied in good conditions.

Event briefing to all involved parties prior to each event to cover all finalized details and aspects of production, rehearsals, setup, sales and marketing, box office, front of house, customer service and experience, security with health and safety plans.

Cost control of budget of each event to submit final analysis report of each event expenses

Main Responsibilities (Pre-Opening and Post Opening of Al Majaz Amphitheatre):

Negotiate agreements with providers and subcontractors to ensure low cost and highest quality of service and event delivery

Prepare budgets and expenses report of production and logistics of events setup, hospitality and operations.

Oversee the marketing plans and marketing campaigns including press ads, radio and TV ads, digital media ads and confirm the right content of each campaign.

Liaising with media partners, printers and publishers as required and managing the physical production of marketing materials such as leaflets, flyers, posters and newsletters, including e-newsletters and EDMs.

Organizing, developing and planning for logistics support of setup, AVL, stage, flights, meet & greet, transportation, accommodation, visas, catering for all guests and production of each event.

Organizing the venue and operations with following up with agents, airports, hotels, and event venues, to make sure that work schedules and instructions done as planned and on time.

Coordination with design department for delivery of programs, gifts materials and trophies of each event.

Reviewing and sourcing the locations where the events, press calls and conferences to be held.

Managing internal and external communications and artists, clients and teams liaison.

Working with production team to coordinate advertisements and promotions.

Managing freights schedules with coordination and communication with agents in and out of country to receive shipments on time.

Flights booking of arrival and departure of the guests, VIPs along with production crews and casts, coordinating meet and greet services with ground transportation.

Verifying budgets, invoices of marketing spend, logistics and event expenses.

Develop a marketing and communications plan including strategy, goals, budget and tactics for promoting the TV productions produced by the company (TV Series and Movies).

Develop media relations, seeking high-level placements in print, broadcast and online media.

Coordinate all public relations activities locally and internationally. Leverage existing media relationships and make new contacts within the media industry.

Manage media inquiries and interviews requests between TVs, radio and movies directors and artists.

Create content for press releases, articles and keynote presentations for the company director and producer.

Monitor, analyze and communicate PR reports with senior management.