Hanan Hassan Al Bannai
Summary
Innovative Marketing leader with 15 + years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
21
21
years of professional experience
Work History
Head of Marketing and Communications
Injazat A G42 company - Hassantuk
07.2013 - Current
- Injazat Data Systems “A G42 Company”
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
- Increased market awareness and penetration through development of creative collateral.
- Constantly improving business development activities by initiating workshops with current clients on a monthly basis
- Overseeing and managing the marketing budget
- Develop partnerships with third parties to meet strategic objectives
- Identifying key marketing opportunities
- Budget setting and control, including measurement and return on investment
- Management of sponsorships for conferences and internal & external events.
- Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
- Produced media kits to showcase key marketing analytics and demographics for sales presentations.
- Negotiated advertising and commercial sponsorship contracts to save company money.
- Analyzed ratings and features of competitors to evaluate effectiveness of marketing strategies.
- Exceptional project and time management skills.
- Increased consumer retention by reactivating dormant consumers through retention campaigns.
- Developed and recommended product positioning, packaging and pricing strategy to produce highest possible long-term market share.
- Developed strategies to incorporate PR and media to further enhance brand and build market share.
Branch Manager
United Arab Bank
07.2010 - 01.2013
- Managed a branch with over 30 employees.
- Provided a superior level of customer relations and developed the sales team through coaching, guidance and motivation.
- Created strategies to develop and expand existing customer sales, resulting in increase in annual sales.
- Maintained friendly and professional customer interactions.
- Assessed employee performance and developed improvement plans.
- Met deadlines by proactively managing individual and team tasks and streamlining processes.
- Engaged employees in business processes with positive motivational techniques.
- Implemented service improvements to enhance sales cycle.
- Examined customer loan applications for loan approvals and denials.
- Boosted sales and customer loyalty through incentive programs.
- Launched new training program to boost employee skills and staff retention rate.
- Compiled database of loan applicants' credit histories, financial statements and other financial information.
- Evaluated project applications and verified with outline specifications to approve, reject and recommend adjustments.
- Directed, coordinated, and monitored activities to implement institution's policies and procedures.
- Decision Making Authority & Responsibility.
- Monitored the cash balance with the Cashier to make sure that it is balance.
Branch Manager
Mashreq Bank
12.2008 - 06.2010
- Managing a branch
- Operating environment, framework and boundaries, working relationships
- Assessed employee performance and developed improvement plans.
- Met deadlines by proactively managing individual and team tasks and streamlining processes.
- Reviewed and edited loan agreements to enhance clarity and monitor compliance with requirements.
- Decision Making Authority & Responsibility
- Taking the daily reports.
- Dealing with VIP Customers
- Meet the staffs weekly to check the portfolio and the current and upcoming bank projects
Relief Branch Manager
National Bank Of Dubai
11.2002 - 12.2008
- Skilled at working independently and collaboratively in a team environment.
- Self-motivated, with a strong sense of personal responsibility.
- Proven ability to learn quickly and adapt to new situations.
- Worked well in a team setting, providing support and guidance.
- Worked effectively in fast-paced environments.
- Excellent communication skills, both verbal and written.
- Worked flexible hours across night, weekend and holiday shifts.
- Developed and maintained courteous and effective working relationships.
- Identified issues, analyzed information and provided solutions to problems.
- Passionate about learning and committed to continual improvement.
- Organized and detail-oriented with a strong work ethic.
Education
Master - Business Administration
Abu Dhabi University
2021
Bachelors - Business Administration
Al Ain University of Science and Technology
2015
Diploma - Business Management
Higher Colleges of Technology
2004
Skills
- Promotional Campaigns
- Client Meetings
- Revenue Generation
- Thought Leadership
- Design Oversight
- Marketing Effectiveness
- Team Member Development
- Corporate Communications
- Public Relations
- Creative Thinking
- Collateral Development
- Campaign Coordination
Timeline
Head of Marketing and Communications
Injazat A G42 company - Hassantuk
07.2013 - Current
Branch Manager
United Arab Bank
07.2010 - 01.2013
Branch Manager
Mashreq Bank
12.2008 - 06.2010
Relief Branch Manager
National Bank Of Dubai
11.2002 - 12.2008
Master - Business Administration
Abu Dhabi University
Bachelors - Business Administration
Al Ain University of Science and Technology
Diploma - Business Management
Higher Colleges of Technology
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