Hani Al Hussein
Abu Dhabi,UAE
Summary
Accomplished professional with expertise in strategic planning, team building, and leadership. Proven track record in public relations and marketing management, driving successful campaigns and fostering strong organisational growth. Adept at developing innovative strategies to enhance brand visibility and market presence. Committed to leveraging skills to achieve long-term business objectives.
Overview
24
24
years of professional experience
6
6
years of post-secondary education
1
1
Certification
Work history
Country General Manager
BAAN Holding Group
Abu Dhabi, UAE
2024.11 - 2026.03
- Develop and implement business plans and strategies to increase market share and achieve revenue targets.
- Oversee daily operations, including logistics, marketing, and sales, ensuring efficiency and compliance with local laws and regulations.
- Manage budgets, forecasting, and P&L (Profit and Loss) to deliver quarterly and annual financial goals.
- Recruit, train, and motivate local teams to foster a high-performing and collaborative culture.
- Represent the company, building relationships with clients, partners, and government entities.
Head of Marketing, Deputy Country General Manager
Al Hokair Group
, UAE
2022.12 - 2024.11
- Develops and delivers comprehensive 360 marketing strategies and initiatives aligned with business goals to increase brand awareness and visibility across all customer touchpoints.
- Worked closely with Operations and Guest Services to enhance the end-to-end customer journey to the park, improving satisfaction and loyalty.
- Conducted regular competitive analysis and market research.
- Oversaw social media strategy and content across platforms — planning, briefing, and approving content calendars aligned to commercial objectives and seasonal campaigns.
- Effectively managed the marketing budget, optimizing resource allocation for all campaigns to ensure maximum ROI.
- Built and maintained relationships with key external partners and industry influencers to enhance brand credibility and expand promotional reach.
- Managed brand identity and tone of voice across all parks, ensuring consistency across digital and physical touchpoints.
- Planned and executed events and activations across parks — from concept through to on-ground delivery and post-event analysis.
- Managed and collaborated with a mix of in-house team members and external agencies across creative, digital, and events functions.
Regional Manager (Marketing, Sales, and Leasing), Deputy Country General Manager
Al Hokair Group
2019.03 - 2022.12
Marketing Manager
Stallion Group
2013.07 - 2014.10
Marketing and sales head of section
Lafarge Building Materials
2012.02 - 2013.06
Assistant Manager
SGB Bank
2010.06 - 2012.02
Regional Marketing & Sales Manager
Al Hokair Group
2002.05 - 2010.06
Regional Marketing Coordinator - Points of sales and service Head of Section
Syriatel Mobile Telecom
2002.05 - 2010.06
- Sales and Customer Service management – Marketing management
Education
B.Sc - Engineering
Aleppo Engineering University
Syria 1997.01 - 2001.01
MBA: Master Of Business Administration - Business Administration
SVU University
Syria 2009.09 - 2011.10
Skills
- Strategic planning
- Team building
- Leadership
- Public relations
- Marketing management
- Business development
- Branding strategy development
- Regional operations oversight
Certification
- ICAM: IAAPA Certified Attractions Manager.
- IAAPA / The Global Association for the Attractions Industry / Member.
- IAAPI / Indian Association of Amusement Parks and Industries / Member
- MENALAC / Middle East and North Africa Leisure & Attractions Council / Member
- MECS+R / The Middle East Council of Shopping Centers & Retailers / Member
Accomplishments
- Launching, running and Operating Projects and new branches (IPO Project – Franchise and sales & services centers – New bank's branch – Entertainment projects).
- Plan and launch numerous IP Entertainment projects that were first introduced in the region, such as Mission: Play! by Mattel, CoComelon Playdate by Moonbug, Monopoly Lifesized, and Playocity by Hasbro.
- New Business planning and set up (Operations – marketing & Sales) for Shahama management Joint Venture with Stallion Group.
- Directing and managing Events & Sponsorship – Media campaigns – Loyalty Program - Geo-marketing plans - Research Projects in the region.
- New Products and VAS development and lunching.
- Project management NGOs (Junior chamber International – Shabab Project).
- Best Brand award 2019 for the group - best FEC Brand - and many other awards
Affiliations
- Memberships Committee’s Member, MENALAC (Middle East, North Africa Leisure & Attraction Council) 2024 till now
- Local Vice president / Board member, JCI (Junior Chamber International) May 2010 – Feb 2012
- Health & Safety Committee's Member, Lafarge May 2012 – June 2013
Personal Info
- Visa Status : UAE Golden Visa
- Driving License : UAE Light Vehicle
Languages
English
Fluent
Arabic
Native
References
References available upon request.
Timeline
Country General Manager
BAAN Holding Group
2024.11 - 2026.03
Head of Marketing, Deputy Country General Manager
Al Hokair Group
2022.12 - 2024.11
Regional Manager (Marketing, Sales, and Leasing), Deputy Country General Manager
Al Hokair Group
2019.03 - 2022.12
Marketing Manager
Stallion Group
2013.07 - 2014.10
Marketing and sales head of section
Lafarge Building Materials
2012.02 - 2013.06
Assistant Manager
SGB Bank
2010.06 - 2012.02
MBA: Master Of Business Administration - Business Administration
SVU University
2009.09 - 2011.10
Regional Marketing & Sales Manager
Al Hokair Group
2002.05 - 2010.06
Regional Marketing Coordinator - Points of sales and service Head of Section
Syriatel Mobile Telecom
2002.05 - 2010.06
B.Sc - Engineering
Aleppo Engineering University
1997.01 - 2001.01