Reading
Hany Ellithy
Strategic Marketing Lead; Advanced Energy , H&N And Breast Sx.
Dubai
Summary
Passionate about being with Medtronic for the past 25 years in different roles and locations. Across the years, gained perspective to understand both Surgeons’ needs and Internal Team needs. The solid understanding of the business and different ways of deeply exploring the needs of patients, surgeons, accounts & GPO’s. Gained knowledge to understand & teach the surgical procedures for AST products including stapling techniques, as former Certified Stapling Technician during career start.
Working in Training helped to excel in facilitating events, internal coaching and elevated the sense and experience in Inclusion and Diversity.
Over the past 3 years in SES Marketing, Exceeded AOP for 3 consecutive years and was awarded, for two consecutive years, Marketing Circle of Excellence Award on Global level.
I am excited to apply to Director, Global Marketing RLM Advanced Surgical Technologies because I am confident that I can grow the business in Global RLM, backed with current success in EMEA-RLM & with the professional & educational background detailed in this C.V.
Overview
27
27
years of professional experience
9
9
years of post-secondary education
Work History
Strategic Marketing Lead, Surgical-SES EMEA RLM
Medtronic
Dubai
02.2022 - Current
- Developed and executed comprehensive marketing plans, resulting in exceeding AOP expectations for 3rd consecutive year. FY24 was heavily impacted by sanctions on Russia. Overall, EMEA RLM achieved 15.5% growth over FY23. CEMA compensated for Russia and grew 22%, which above Strat Plan expectations.
- Collaborated with Global US & DS Marketing, R&D and RLM Global Marketing. Organized road shows, Proactive Competitive Defense & SCJ & SCJ7 Acceleration Programs, resulting in CEMA growth from $140M in FY23 to $172M in FY24. EMEA RLM succeeded to protect Energy business and gained share.
- Circle of Excellence Inductee in FY22 & FY23.
- Exercised leadership capabilities by successfully motivating and inspiring others, especially during severe supply constraint period & FT10 Field Corrective Action.
- Developed strong communication and organizational skills through working on group projects.
Marketing Manager, Visualization CEMA
Medtronic
Dubai
03.2020 - 02.2022
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Launched ELEVISION HD2, TIPVISION and ELEVISION IR. Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs. Exceeded AOP in FY21 & grew $4M pipeline for what started as very small business.
- Contributed in selling 1st TIPVISION Worldwide.
- Created and managed social media campaigns to increase brand engagement.
Competency Program Manager, Channel Management
Medtronic
Dubai
05.2018 - 03.2020
- Build Competency Program from scratch. It is designed to evaluate & develop distributor sales reps.
- Established strong relationships with key stakeholders, ensuring support for Competency Program from Leadership Team.
- Optimized resource allocation, effectively balancing priorities and managing competing demands.
- Managed and supervised administrative and daily program operations, complying with policies and regulations.
- Championed best practices in project management, fostering culture of continuous improvement.
- Trained over 200 Distributor Reps & Managers on account planning, opportunity assessment & management. Training also includes value-based selling, presentation & negotiation skills.
Dist. Effectiveness Manager - Channel Management
Medtronic
Dubai
12.2015 - 05.2018
- Implemented policies and procedures across to integrate 340 Distributors and Agents into Medtronic policies after Covidien was acquired.
- This integration required continuous alignment with Area Directors, Legal, Compliance and Finance Departments.
- Presented Distributor evaluations in Distributor Council to MEACAT President and LT Team.
- Exercised leadership capabilities by successfully motivating and inspiring others, while strictly implementing Distributor Channel Management process. Aligned Area Directors and Sales Managers from Legacy Covidien on Medtronic requirements from Distributors.
- Provided regular performance reports, offering insights into areas of improvement or success within distribution network.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
Energy Training Manager - Emerging Markets
Medtronic
Istanbul
05.2012 - 12.2015
- Led Training Team efforts to implement Elancourt Training Center in newly formed MIC, Istanbul Training Center
- Championed diversity and inclusion efforts within workplace, resulting in inclusive environment that fostered creativity and innovation among employees from various backgrounds.
- Trained Over 300 Employees on Energy, Interventional Oncology and Selling Skills.
- Evaluated employee performance and conveyed constructive feedback to improve skills.
- Maximized performance by monitoring daily activities and mentoring team members.
- Facilitated successful cross-functional collaborations for completion of key projects, fostering strong working relationships among team members.
- Worked well in team setting, providing support and guidance.
- Strengthened communication skills through regular interactions with others.
Energy Based Devices European Training M. - EMEA
Medtronic (Covidien)
Elancourt
10.2009 - 05.2012
- Utilized strong communication abilities during presentations which led to increased understanding and high reputation of Energy Based Devices & Interventional Oncology courses.
- At European Center of Excellence, trained & Co-trained more than 180 EbD & IO (Interventional Oncology) reps (from EMEA) on Energy Products, procedures & selling skills.
- Analyzed problems and worked with teams to develop solutions.
- Explored new technologies and approaches to streamline processes.
- Designed training materials which enhanced and simplified training content.
- Created EP13 approved Lab Workbook for EbD training Lab activities to facilitate transition to tissue lab in Sales Training.
Area Manager, EbD
Medtronic (Covidien)
Cairo
12.2007 - 10.2009
- Exceeded sales targets with well-developed sales strategy and empowering team coaching.
- Resolved conflicts promptly to promote positive environment for customers.
Sales Manager, Valleylab
Medtronic (Tyco Healthcare)
Cairo
03.2003 - 12.2007
- Increased sales revenue by developing and implementing effective sales strategies.
- Managed accounts to retain existing relationships and grow share of business.
- Awarded Sales Manager of the Year in Middle East Region in 2005 for highest increase in revenue by 42% for LIGASURE.
Sales Supervisor - Endo- Mechanical & Valleylab
Medtronic (Tyco Healthcare)
Cairo
04.1999 - 03.2003
- Created innovative sales strategies, leading to improved market share and visibility for Valleylab and Endo-Mechanical products.
- Grew sales of Surgical Staplers and Valleylab portfolio through extensive sales activities, events and scrubs together with Sales Team.
Sales Representative - AutoSuture
United Medical Group (Dist. For AutoSuture)
Alexandria
08.1997 - 04.1999
- Attended trade shows to represent company products, generate leads, and network with potential clients.
- Increased market share in main tender from 10% to 50% in first year.
- As "Certified Stapling Technician", assisted surgeons in surgeries to introduce products and provide IFU guidance for Surgical Staplers and Laparoscopic disposables.
Education
MBA - Marketing
Maastricht School of Management (MSM)
Maastricht, Netherlands- Cairo Outreach Program 03.2005 - 10.2007
TAP Accredited Learning & Development Professional
TAP Training Foundation
Coventry, UK. 04.2001 -
Bachelor’s Degree of Medicine -
Alexandria University
Alexandria, Egypt. 10.1989 - 12.1995
Skills
Self Motivation
Strategic Planning
Project Management
Strong communication skills with different cultural backgrounds
Animal lab & Tissue lab management
Strong Analytical skills
Marketing campaigns; Digital Marketing
Cultural Diversity & Inclusion
Procedural & Product training
Product Presentations for Health Care Professionals
Product positioning
Training and Development
Interests
Traveling
Fitness
Football
Awards
- Center of Excellence Award from Global Marketing for FY22
- Center of Excellence Award from Global Marketing for FY23
- Spartan Race Winner Q3 FY23
Timeline
Strategic Marketing Lead, Surgical-SES EMEA RLM
Medtronic
02.2022 - Current
Marketing Manager, Visualization CEMA
Medtronic
03.2020 - 02.2022
Competency Program Manager, Channel Management
Medtronic
05.2018 - 03.2020
Dist. Effectiveness Manager - Channel Management
Medtronic
12.2015 - 05.2018
Energy Training Manager - Emerging Markets
Medtronic
05.2012 - 12.2015
Energy Based Devices European Training M. - EMEA
Medtronic (Covidien)
10.2009 - 05.2012
Area Manager, EbD
Medtronic (Covidien)
12.2007 - 10.2009
MBA - Marketing
Maastricht School of Management (MSM)
03.2005 - 10.2007
Sales Manager, Valleylab
Medtronic (Tyco Healthcare)
03.2003 - 12.2007
TAP Accredited Learning & Development Professional
TAP Training Foundation
04.2001 -
Sales Supervisor - Endo- Mechanical & Valleylab
Medtronic (Tyco Healthcare)
04.1999 - 03.2003
Sales Representative - AutoSuture
United Medical Group (Dist. For AutoSuture)
08.1997 - 04.1999
Bachelor’s Degree of Medicine -
Alexandria University
10.1989 - 12.1995
Similar Profiles
Justin CatalinaJustin Catalina
Test Engineer at MedtronicTest Engineer at Medtronic
Shraddha PatelShraddha Patel
Quality Inspector I at MedtronicQuality Inspector I at Medtronic
Joseph PourtabibJoseph Pourtabib
Research and Development Engineer at MedtronicResearch and Development Engineer at Medtronic