Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Hanya Ashraf

Edmonton Elm, JVT, Dubai,

Summary

Dedicated and results-driven Brand Manager with 5 years of experience in brand management and a strong market research background. Skilled in consumer insights, brand strategy, and cross-functional collaboration to execute impactful marketing campaigns. Proven ability to optimize brand positioning, drive growth, and lead high-performing initiatives.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Brand Manager – NIVEA Face Cleansing & Labello

Beiersdorf
05.2024 - Current
  • Led a successful in-store turnaround for the Lip Care category, driving sales growth through strong stakeholder management
  • Conducted impactful market share discussions with sales teams on a monthly basis to identify gaps, generate actionable insights, and ensure continuous tracking of implemented actions
  • Developed and executed influencer marketing campaigns, increasing brand engagement and product consideration
  • Successfully allocated budgets around projects to maximize the brand activation outcomes
  • Improved competitive positioning through assortment simplification and pricing strategies
  • Led online sampling campaigns
  • Beyond the job: Trained 200+ colleagues across Dubai, KSA, and Egypt as a Net Zero Ambassador for the MENA Region, driving sustainability awareness

Junior Brand Manager – NIVEA Face Care

Beiersdorf
08.2022 - 04.2024
  • Managed 360° marketing campaigns, driving brand awareness and sales growth through data-driven strategies
  • Conducted in-depth market analysis using Nielsen data to identify competitive opportunities and market trends
  • Strengthened brand control and budget efficiency, optimizing spend allocation for maximum impact
  • Led packaging and artwork development for multiple new product launches, ensuring timely execution
  • Fostered collaboration with internal teams, agencies, and external partners to drive seamless campaign execution

Data Analyst & Statistician

GfK
07.2021 - 07.2022
  • Analyzed market trends in terms of SKUs, pricing, and promotions to provide strategic insights for FMCG brands
  • Conducted rigorous data quality control and deep-dive analyses to ensure accurate market reporting
  • Collaborated with internal and external stakeholders to address client queries and refine market strategies

Market Analyst

Nielsen
11.2019 - 06.2021
  • Managed multinational clients, including Mondelez, Beiersdorf, and Unilever, overseeing the process from initial briefing to delivering strategic presentations
  • Provided data-driven recommendations to clients by analyzing Nielsen data on brand, manufacturer, and SKU levels
  • Delivered strategic presentations to clients, translating market insights into actionable business decisions
  • Developed quarterly FMCG growth reports for the MENAP region, identifying key industry trends and opportunities

Education

Bachelor of Business Administration -

Misr International University (MIU)
06.2019

Skills

  • Microsoft Excel
  • Microsoft PowerPoint
  • Nielsen Software

Certification

  • Precision Influence Fundamental Masterclass, Boston Consulting Group (BCG)
  • Full Funnel Digital Marketing Training, Boston Consulting Group (BCG)
  • Precision Marketing Fundamentals, Boston Consulting Group (BCG)
  • Data Analytics Challenger Track, Udacity

Timeline

Brand Manager – NIVEA Face Cleansing & Labello

Beiersdorf
05.2024 - Current

Junior Brand Manager – NIVEA Face Care

Beiersdorf
08.2022 - 04.2024

Data Analyst & Statistician

GfK
07.2021 - 07.2022

Market Analyst

Nielsen
11.2019 - 06.2021

Bachelor of Business Administration -

Misr International University (MIU)

Similar Profiles

CREATE PROFILE
Hanya Ashraf