Summary
Overview
Work History
Education
Skills
Certification
LANGUAGES
Timeline
Generic

HARISH KUMAR

DUBAI

Summary

Marketing professional, driven and results-oriented, with extensive 11+ years of experience in creating and executing successful marketing campaigns. Known for fostering team collaboration and consistently achieving business goals. Equipped with strong analytical skills and adaptability to changing market dynamics.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Head of Marketing

The Law Reporters
08.2024 - Current
  • Core Competencies: SEO, Paid Ads, Social Media, AI/LLM, Analytics and Visualization using Power-BI.
  • Handled 6 different projects with different industries like legal & law firms, media production, and B2B (CRM - SaaS product)
  • Managed over 100K AED+ monthly ad spend for law firms on Google ads and achieving 18% lower CPC than industry benchmarks. Also, implemented Smart Bidding + audience exclusions, improving CTR by 30% by enhancing Ad rank and Quality score.
  • SEO: Increased organic traffic by 80% over 8 months of time gap by implementing technical & on-page SEO strategy. Optimized 25+ pages for E-A-T to boost rankings for high-intent keywords. Scaled a Meta Ads campaign for Media Production company by 3x ROAS
  • Creating monthly content calendar for social media, Daily Reports on budget spend, leads generated across channels, Analytics Reports (user, sessions, bounce rate, etc), social media followers, Blogs and content generated and shared.
  • Scaling up our B2B business by running Linked In marketing campaigns and setting up automation to connect with prospects, engage with brands, and promote our SaaS product. Also using 3rd party tools like Adroll to re-target audiences by using cookies and more. Also creating Contextual Advertising for a specific product on their specific niche

Asst. Manager - Digital Marketing

Karomi Technology
04.2016 - 08.2024
  • Primary focus: Increase brand visibility, Lead Generation and ROI
  • Managing a team of 6 members to generate leads and traffic and increase brand visibility across all digital platforms.
  • Managing campaigns on Google Adwords, LinkedIn, Meta to Generate leads. Also, Email campaigns for nurturing clients and Retention.
  • Managed budgets effectively, ensuring optimal financial performance while investing in necessary resources for business growth.

Digital Marketer

QMAX Systems Pvt LTD
06.2015 - 04.2016
  • SEO, Paid ads, Social Media Marketing and Optimization, Email Marketing and Affiliate Marketing.
  • Conducted market research and competitor analysis to inform search marketing strategies.
  • Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.

Digital Marketer

KEY Difference Pvt LTD
05.2014 - 05.2015
  • SEO, SMM, SEM, EMM, ORM and Content Marketing.
  • Conducted keyword research and analysis, ensuring optimal targeting for organic search rankings.
  • Measured and report performance of all digital marketing campaigns, and assessed against ROI and KPIs.

Education

MBA - Marketing

Loyola University
Chennai, India
04.2021

Bachelor of Engineering - Electronics and Communication

RMK University
Chennai, India
04.2014

Skills

  • Digital Marketing
  • Advertising campaigns (Google Ads, Bing Ads, Meta, LinkedIn, Reddit)
  • Search Engine Optimization
  • CRM management
  • Product marketing
  • Marketing analytics
  • Social media expert
  • Project management
  • Basic Designing using (Canva and Photoshop)
  • Website maintenance
  • Affiliate Marketing
  • Data Analysis using Power-BI

Certification

  • NASBA – Digital Marketing and Media Foundation (AMAPCM)
  • Certified in Google Adwords (Search, display and Analytics)
  • OMCA – Online Marketing certified Professional
  • Certification on Digital Marketing at FITA academy

LANGUAGES

English, Tamil, Telugu

Timeline

Head of Marketing

The Law Reporters
08.2024 - Current

Asst. Manager - Digital Marketing

Karomi Technology
04.2016 - 08.2024

Digital Marketer

QMAX Systems Pvt LTD
06.2015 - 04.2016

Digital Marketer

KEY Difference Pvt LTD
05.2014 - 05.2015

MBA - Marketing

Loyola University

Bachelor of Engineering - Electronics and Communication

RMK University

Similar Profiles

CREATE PROFILE
HARISH KUMAR