HARRI OWEN
https://www.linkedin.com/in/harriowen/
Summary
Commercial leader with extensive experience in marketing digital transformation, brand strategy, and revenue growth. Proven track record of driving high-impact go-to-market strategies, scaling global brands, and pioneering innovative marketing solutions. Adept at leveraging data-driven insights, AI integration, and content monetisation to enhance engagement and profitability across diverse industries, including cybersecurity, healthcare, media, and technology.
Overview
14
14
years of professional experience
Work History
Chief Marketing Officer
PrivateDoc
05.2024 - Current
- Company Overview: Healthcare | Subscription Growth | Digital Transformation
- Increased customer acquisition and revenue by 7% YoY through GTM and performance marketing
- Launched a subscription-based revenue model, improving LTV and reducing churn
- Optimised CRM, paid media, and CRO, leading to increased conversions and retention
- Expanded brand engagement, growing the social following to 100,000+ active users
- Healthcare | Subscription Growth | Digital Transformation
Chief Commercial Officer
99.94DM
07.2022 - 01.2024
- Company Overview: AI Content | Media Monetisation
- Increased ARR by 18% through AI-driven content and subscription monetisation
- Secured strategic partnerships with Spotify, Dentsu, CSA, and MLC
- Launched AI-powered media products and an app, driving global audience engagement
- AI Content | Media Monetisation
Chief Marketing Officer
Post-Quantum
01.2021 - 01.2022
- Company Overview: Cybersecurity | B2B GTM & Channel Sales
- Secured NATO Cyber Force trials and high-value contracts, expanding the B2B pipeline
- Built and scaled global VAR, MSSP, and distributor networks, increasing sales
- Optimised ABM and enterprise sales strategy, leading to a high-value VC buyout
- Cybersecurity | B2B GTM & Channel Sales
Chief Digital Officer
Kaspersky
01.2018 - 01.2020
- Company Overview: Cybersecurity | SaaS & Subscription Growth
- Led global SaaS transformation, shifting from boxed software to ARR-driven cloud growth
- Managed a $39M P&L, scaling DTC, B2B, and channel sales across multiple markets
- Integrated AI-powered GTM and MarTech automation, reducing CAC and increasing LTV
- Cybersecurity | SaaS & Subscription Growth
Director of Communications EMEAI & Director of Strategic Operations
Apple Inc.
01.2014 - 01.2018
- Company Overview: Subscription & Omnichannel Growth
- Launched Apple Pay, AppleCare, and Accessories across 22 international markets
- Developed high-margin customer growth strategies, increasing CLTV and profitability
- Led product launches and Apple events, driving regional adoption and sales
- Subscription & Omnichannel Growth
Strategy Director
Sky
01.2014 - 12.2014
- Company Overview: Subscription Growth | CX & CRM Strategy
- Increased sales by 11% through CRM and omnichannel digital transformation
- Reduced churn by 35% by implementing dynamic pricing and personalised offers
- Subscription Growth | CX & CRM Strategy
Head of Digital & Content
FCB Global Media
01.2011 - 01.2014
- Company Overview: APAC Expansion | Award-Winning Campaigns
- Built APAC’s No.1 digital team, scaling to 150+ staff and 45+ clients with $7M+ in MRR
- Led multi-channel growth strategies for Microsoft, Spotify, BMW MINI, L’Oréal, UNICEF, and Tourism NZ
- APAC Expansion | Award-Winning Campaigns
Education
BA (Hons) - English
UWCC
Postgraduate - Online Media
LSJ
Skills
- Digital Marketing
- Social Media Strategy
- Go-to-Market (GTM) Strategy
- Performance Marketing
- MarTech
- Data Optimisation
- CRM
- Paid Media
- Conversion Rate Optimisation (CRO)
- Brand Development
- Audience Growth
- DTC
- B2C
- B2B Revenue Growth
- P&L Ownership
- Content Monetisation
- Productisation
- Commercial Partnerships
- Sponsorships
- Investor Relations
Professional Highlights
- Brand Leadership – Authored Apple’s Mission Statement. Led BMW/MINI to No.1 globally, surpassing Audi without a media budget through strategic social and viral content.
- Viral & Digital Marketing – Delivered award-winning campaigns for RSPCA, Mentos, Dove, Unilever, Warner Bros., BBC, The Dark Knight, Tourism NZ, and Air New Zealand.
- Market Disruption & Innovation – Pioneered world-first innovations in mobile subscriptions, AI integration, branded social media, and AI-driven health tech.
- Global Expansion – Spearheaded brand growth across EMEA, APAC, NA, and LATAM, increasing market share and revenue.
- Executive Leadership – Led and scaled teams of 22,000+ professionals in high-growth technology and media environments.
- High-Value Transactions – Secured VC/PE funding, executed acquisitions, and successfully led buyouts.
Industry Awards
- Two BAFTAs – Excellence in Broadcast TV
- Five Cannes Lions Grand Prix – PR, Digital, Social & Branded Content Innovation
- Two D&AD Yellow Pencils – Branded Storytelling & Creative Excellence
- Two Spikes Asia Grand Prix – PR & Social Campaigns
Early Career Experience
- Digital Producer, BBH, Led digital campaigns for Unilever, British Airways, Levi’s, and Diageo.
- Global Head of Social & PR, Hyperlaunch, Managed viral campaigns for Warner Bros., The Dark Knight, BBC, ITV, EMI, and Glastonbury.
- Content & eCommerce Manager, Robbie Williams, Developed fan monetisation, eCommerce, and mobile partnerships for world tours and album releases.
- Founder & TV Producer, Endemol UK, Pioneered social TV and mobile content for Big Brother, Celebrity Big Brother, and Soccer Aid.
Languages
Fluent in English
Fluent in French
Fluent in German
Timeline
Chief Marketing Officer
PrivateDoc
05.2024 - Current
Chief Commercial Officer
99.94DM
07.2022 - 01.2024
Chief Marketing Officer
Post-Quantum
01.2021 - 01.2022
Chief Digital Officer
Kaspersky
01.2018 - 01.2020
Director of Communications EMEAI & Director of Strategic Operations
Apple Inc.
01.2014 - 01.2018
Strategy Director
Sky
01.2014 - 12.2014
Head of Digital & Content
FCB Global Media
01.2011 - 01.2014
Postgraduate - Online Media
LSJ
BA (Hons) - English
UWCC
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