Summary
Overview
Work History
Education
Skills
Timeline
Languages
Hi, I’m

Harriet Sandberg

Business Analyst
Dubai
Harriet Sandberg

Summary

Analytical and process‑driven Business Analyst with hands‑on experience delivering system implementations, workflow automation, and data‑driven process improvements across logistics, operations, and finance environments. Skilled in requirements gathering, cross‑functional coordination, and translating business needs into scalable system configurations on platforms such as Zoho Creator and Zoho CRM. Adept at designing end‑to‑end workflows, documenting BRDs/FRDs, mapping data structures, and supporting SIT/UAT through to go‑live.

Brings a unique operational foundation from logistics and hospitality roles, with strong stakeholder management, problem‑solving, and service‑focused communication. Passionate about optimising processes, enhancing user experience, and enabling organisations to work more efficiently through well‑designed systems and data‑driven decision support.

Overview

2

Years of Business Analytics Experience

Work History

KIDZINK DESIGN

Business Analyst
05.2024 - Current

Job overview

  • Gathered and translated business requirements into Zoho Creator workflows, implementing 120+ dynamic rules including conditional fields, dependent lookups, and auto‑population logic.
  • Designed product configuration forms across 18+ categories and 45+ sub‑categories, ensuring accurate capture of technical specifications.
  • Built Deluge automation reducing manual data entry by ~65% and improving data consistency.
  • Resolved UI logic and script conflicts across workflows, cutting form errors by ~40%.
  • Implemented dynamic UI logic improving user efficiency and reducing form completion time by ~6 minutes per record.
  • Standardised product master data enabling reusable configurations across 7+ forms, reducing rework and improving data quality.
  • Optimised data-entry processes across 50+ users, reducing manual corrections by ~55%.
  • Led end‑to‑end requirements gathering, process mapping, and migration from offline CRM processes to Zoho CRM, digitising 700+ customer records.
  • Defined business requirements and operating model for a AED 300k finance system, supporting rollout to ~130 users across 6 business units.
  • Automated 20+ finance and operational workflows, reducing processing time by 34% and lowering data‑entry errors by 52%.
  • Documented BRDs, FRDs, user stories, and process flows covering 11 modules and 6 stakeholder groups.
  • Facilitated workshops capturing and prioritising 200+ business requirements across finance, operations, and leadership.
  • Mapped 1,000+ data fields for CRM–finance integration, defining validation rules and transformation logic.
  • Supported Agile delivery cycles, contributing to sprint planning, backlog refinement, and iterative testing.
  • Executed 100+ SIT/UAT test cases, managing defects and ensuring smooth go‑live adoption.

Ashcourt Group

Logistics Coordinator (with Executive Support)
05.2023 - 05.2024

Job overview

  • Supported executive decision‑making through structured calendar planning, briefing notes, and stakeholder coordination.
  • Prepared reports and documentation for senior leadership, improving visibility of operational and project activities.
  • Coordinated fleet scheduling, delivery timelines, and transport documentation, contributing to smoother logistics operations.
  • Identified scheduling conflicts and assisted with route optimisation to improve resource utilisation.
  • Implemented a new invoicing tracking system using excel to ensure accurate payment documentation across transport operations.
  • Acted as a communication bridge between executive leadership, operations teams, and external partners.

Rudding Park Hotel

Management Trainee (Operations)
08.2022 - 05.2023

Job overview

  • Completed a structured management development programme focused on hospitality operations, service quality, and leadership.
  • Gained hands‑on experience in hotel logistics, procurement coordination, and operational workflow management.
  • Supported front‑of‑house and back‑of‑house teams, developing strong understanding of service processes and cross‑department coordination.
  • Built foundational skills in operational analysis, problem‑solving, and process improvement within a fast‑paced hospitality environment.

Bulgari Hotels & Resorts

Hospitality Operations Intern
03.2021 - 05.2021

Job overview

  • Managed guest reservations and front‑of‑house operations in a luxury hospitality environment.
  • Coordinated check‑ins, bookings, and service requests using hotel ERP/PMS systems.
  • Supported daily club operations and prepared service areas to maintain high service standards.
  • Developed an early interest in ERP, POS, and operational systems, leading to self‑driven learning on system configuration and customisation.
  • Built a foundation in customer service, operational coordination, and system‑supported workflows.

Education

Glion Institute of Higher Education
Switzerland

Bachelor of Business Administration (BBA) from International Hospitality Business, Luxury Brand Management
07-2022

University Overview

Specialized in strategic hospitality management, luxury brand operations and customer experience excellence in the premium service sector.

Ampleforth College
UK

GCSEs and A-Levels from Business Studies, Politics, Economics
01-2018

University Overview

  • GCSEs.
  • A-Levels in Business Studies, Politics and Economics.

Skills

Requirements Gathering & Stakeholder Management

Process Mapping & Workflow Design (AS‑IS / TO‑BE)

Data Analysis & Data Mapping

Low-Code Development & System Configuration (Zoho Creator/CRM)

Documentation (BRD, FRD, User Stories, Process Flows)

Testing Support (SIT & UAT)

Cross-Functional Coordination

Operational Analysis & Problem-Solving

System Implementation & Change Management Support

Customer Journey & Service Workflow Understanding

Timeline

Business Analyst

KIDZINK DESIGN
05.2024 - Current

Logistics Coordinator (with Executive Support)

Ashcourt Group
05.2023 - 05.2024

Management Trainee (Operations)

Rudding Park Hotel
08.2022 - 05.2023

Hospitality Operations Intern

Bulgari Hotels & Resorts
03.2021 - 05.2021

Ampleforth College

GCSEs and A-Levels from Business Studies, Politics, Economics

Glion Institute of Higher Education

Bachelor of Business Administration (BBA) from International Hospitality Business, Luxury Brand Management

Languages

English (Mother Tongue)
French
Swedish (Beginner)
Harriet SandbergBusiness Analyst