Hasan Hussain
Dubai,UAE
Summary
Dynamic digital marketer with 5+ years of experience in campaign management and customer engagement. Proven track record of working with major brands including Walmart, Pandora, Adidas, and Coca-Cola. Skilled in utilizing advanced CRM tools like Braze and SFMC to optimize marketing operations and exceed performance goals.
Overview
12
12
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work history
Sr. CRM Automation Marketer
Tamara
Dubai, UAE
2026.02 - Current
- Spearheaded 'Project Velocity' to address, alleviate & improve on the activation lifecycle, which resulted in 30% improvement to customer drop-offs in the IDV stage.
- Audited current journeys and optimised event triggers to streamline customer experience, achieving 23% increase in conversions across multiple channels.
- Implemented WhatsApp business as an official communication channel within 2 months, integrating into BAU communications.
CRM Campaign Manager
Publicis Groupe
Toronto, Canada
2025.05 - 2026.03
- Conducted a geofence project experiment for Walmart with Engineering, Product, and Marketing teams to integrate event-based triggers for real-time automated journeys, which resulted in 92% conversions for that campaign initiative.
- Streamlined campaign execution and data flows for trigger-based canvases using Braze Currents and APIs.
- Architected and implemented multi-channel campaigns (Email, Push, In-App) for scheduled and triggered initiatives using Braze for Walmart US.
- Conducted A/B testing, holdout tests, and performance analytics to improve campaign effectiveness.
Product Consultant
VML
Toronto, Canada
2014.01 - 2024.09
- Managed suite of marketing tools for data-centric product, driving 15% improvement in product performance within marketing operations.
- Spearheaded a QA project strategy for Adidas, that reduced time for content implementation and proofing by 40%, and increased effectiveness of link tracking, resulting in a decline in error responses by 60%.
- Enhanced reactivation audience engagement through innovative cross-channel programs, providing strategic recommendations to accounts.
Solutions Consultant
Wunderman Thompson
Toronto, Canada
2023.09 - 2024.01
- Led assigned accounts to consult on best practices for Triggered Campaigns within Braze/SFMC.
- Created streamlined processes to reduce time spent on campaign implementation and performance analysis, enabling more effective strategy formulation for accounts.
Sr. Campaign Specialist
Wunderman Thompson
Toronto, Canada
2021.09 - 2023.09
- Executed multi-channel campaigns using SFMC and reported campaign metrics, presenting insights to clients.
- Developed advanced QA policies for campaigns, achieving over 98% success rates for Adidas & H&M during Black Friday seasons.
Education
BA - Information Technology
York University
2016.01 - 2020.01
Skills
- CRM Tools (SFMC, Braze, CleverTap, AJO)
- Project Management (Notion, Workfront, Jira, Confluence)
- Multi-Channel Marketing
- Data-Planning & Management
- Stakeholder Management
Certification
- Salesforce Certified Marketing Cloud Email Specialist | Salesforce 06/2023 to Present
- Braze Certified Marketer | Braze 06/2025 to Present
Timeline
Sr. CRM Automation Marketer
Tamara
2026.02 - Current
CRM Campaign Manager
Publicis Groupe
2025.05 - 2026.03
Solutions Consultant
Wunderman Thompson
2023.09 - 2024.01
Sr. Campaign Specialist
Wunderman Thompson
2021.09 - 2023.09
BA - Information Technology
York University
2016.01 - 2020.01
Product Consultant
VML
2014.01 - 2024.09