Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Hassan Abu Sbeih

Dubai

Summary

With over 15 years of rich and diverse experience in the aftermarket and product support industry, I have established a proven track record in driving success across multi territories in the Middle East and Africa supporting CAT dealers network and customers in region.

Overview

16
16
years of professional experience

Work History

AFTERMARKET MARKETING CONSULTANT

CATERPILLAR
01.2020 - Current
  • · Drive lead and opportunity management and sales funnel execution at dealers
  • · Implement marketing and sales excellence programs , train dealers on capabilities and processes required to achieve operational excellence
  • · Lead services growth focused on cap & cap developments
  • · Lead multiple services growth initiatives execution in EAME in collaboration with business partners

AFTERMARKET SOLUTIONS REPRESENTATIVE

CATERPILLAR
06.2017 - 01.2020

· Deliver the annual total parts business plan for the assigned dealer territories (construction equipments)

· Develop aftermarket solutions growth opportunities and execute targeted marketing campaigns.

· Implement aftermarket solutions industry account plans for customer accounts, adopt and advocate for sales funnel management method, support dealer market intelligence

· Optimize parts sales variance utilization to drive incremental top line revenue and deliver business plan.

Keep CRM and internal systems up to date with sales pipelines and SV spending.

PRODUCT SUPPORT REPRESENTATIVE

CATERPILLAR
07.2013 - 05.2017

· Deliver SEM (CAT subsidiary) parts business plan set to dealers, implement parts marketing campaigns and incentive programs.

· Conduct monthly business reviews with dealers, identify parts sales opportunities and products available to aftermarket to grow parts revenues, report VOC , VOD and industry trends for future planning and product developments

· Lead parts management excellence and support dealer parts operations capability

· Support service capability development and service excellence; drive visible changes to dealer’s service operations, service coverage, and technical capability.

SENIOR SERVICE ENGINEER

CATERPILLAR
09.2007 - 01.2012

· Supervise and manage the work progress of services, repairs, overhauling of CAT machines and gensets, and lead service technicians for in house and field service

· Identify service needs, plan work orders to meet repairs deadlines, match workers to jobs and prepare quotations

· Support CVA implementations and maintain excellence in customer service through monitoring WIP and the standard hours

Education

BSC MECHATROCNICS ENGINEERING -

THE HASHEMITE UNIVERSITY
JORDAN
08.2006

Skills

  • - Account management
  • - Strategic planning
  • - Marketing strategy
  • - Sales analytics
  • - Lead generation
  • - Project management
  • - Business development
  • - Customer service

Languages

Arabic
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)

Timeline

AFTERMARKET MARKETING CONSULTANT

CATERPILLAR
01.2020 - Current

AFTERMARKET SOLUTIONS REPRESENTATIVE

CATERPILLAR
06.2017 - 01.2020

PRODUCT SUPPORT REPRESENTATIVE

CATERPILLAR
07.2013 - 05.2017

SENIOR SERVICE ENGINEER

CATERPILLAR
09.2007 - 01.2012

BSC MECHATROCNICS ENGINEERING -

THE HASHEMITE UNIVERSITY
Hassan Abu Sbeih