Hassan Eltai
Social Media Manager
Abu Dhabi
Summary
Knowledgeable Social Media Manager experienced in executing social media strategies across social platforms. Demonstrated time management and collaboration skills. Flexes easily with new information and branding changes to consistently exceed targets for engagement, acquisition and retention.
Overview
7
7
years of professional experience
4
4
years of post-secondary education
3
3
Certifications
Work History
Social Media Manager
AAR ENTERPRISES
Abu Dhabi
01.2022 - Current
- Executed a results-driven social media strategy
- Developed and curated engaging content for social media platforms
- Assisted in the creation and editing of written, video, and photo content
- Maintained unified brand voice across different social media channels
- Collaborated with marketing team to create a social media calendar
- Monitored social media channels for industry trends
- Reviewed analytics and create reports on key metrics Assisted in the development and management of social media marketing and influencer marketing strategy.
- Created actionable plans to grow and maintain followers through Twitter, Facebook and Instagram.
- Managed team to generate original content and moderate online community members.
- Promoted successful outcome of web development strategy by aligning consistent brand messaging and visual designs across digital outlets.
- Improved page content, keyword relevancy and branding to achieve search engine optimization goals.
- Conducted research to determine current benchmark trends and audience preferences.
- Communicated with followers to promptly respond to queries and monitor reviews.
- Managed administrative logistics of events planning, event booking and event promotions.
- Developed post-event reports to determine effectiveness of each event.
- Liaised with marketing and PR colleagues to promote special events in social calendars.
- Communicated with catering, lighting and sound companies to obtain price quotes.
- Brainstormed and implemented creative event concepts and themes.
- Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
- Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
- Managed and oversaw design of marketing material and promotional literature for organization.
- Developed and implemented targeted digital strategy to improve business performance.
- Planned and executed events and marketing programs to increase qualified leads.
- Launched marketing activities for new product lines and market penetration.
Digital Marketing Executive
LemonLabs
Khartoum
07.2020 - 12.2021
- Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Supported new client acquisition with superior strategy and world-class presentations.
- Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
- Implemented weekly promotional and editorial strategies to improve customer engagement across channels.
- Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 30%.
- Generated 15% in sales through effective networking and marketing strategies to grow new business and increase productivity.
- Recruited and hired experienced contractors to complete projects on time and within budget requirements.
- Directed marketing projects through conceptual planning, schedule management and final implementation.
- Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
- Planned and executed events and marketing programs to increase qualified leads.
- Collaborated with developers, advertisers and production managers to market products and services.
- Traveled to promote current programs and drive marketing through trade shows and industry conferences.
- Managed workflow between staff, coordinating documents and creative material distribution.
- Launched marketing activities for new product lines and market penetration.
- Engaged, informed and supported staff on media and marketing outcomes.
- Identified target audiences and devised campaigns to match target demographics and optimize results.
- Maintained complete database of files, contacts and project materials.
- Maintained reporting and developed actionable insights to continually improve branding efforts.
- Worked with communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Worked with vendors to complete projects according to schedule and specifications.
- Analyzed consumer usage patterns to identify trends and target key demographics.
- Compiled product and customer data to generate informed profit projections.
- Planned and executed marketing campaigns to target groups, areas and wider community.
- Oversaw 5-person marketing team, promoting continuous improvement, enhancing processes and reducing costs as head of highly efficient and profitable group.
- Created and deployed successful strategies underpinning significant growth.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Analyzed and reported social media and online marketing campaign results.
Social Media & Marketing Executive
Violate Multi Activities Co. LTD
Khartoum
03.2021 - 09.2021
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Analyzed and reported social media and online marketing campaign results.
- Set clearly defined goals to drive customer retention, brand awareness and website or social media traffic.
- Increased customer engagement through social media.
- Designed and implemented social media strategies to align with business goals.
- Worked with department personnel to deliver brand consistency in social media messages.
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
- Managed team to generate original content and moderate online community members.
- Identified target market and key segments through in-depth analysis of markets and related trends.
- Communicated with followers to promptly respond to queries and monitor reviews.
- Developed and delivered engaging sales presentations to convey product benefits.
- Created professional sales presentations and seminars to effectively demonstrate product features and competitive advantages.
- Met with existing customers and prospects to discuss business needs and recommend optimal solutions.
- Determined problem areas and resolved issues related to profitability and business objective achievement.
- Surpassed sales objectives several consecutive years by cultivating productive client partnerships.
- Created strategies to develop and expand sales of services to existing customer which resulted in significant increase in annual revenue.
- Implemented brand marketing and sales campaigns.
- Effectively sold significant overstock of inventory, reducing overhead and improving cash flow.
- Revitalized product revenues to over $9000 in 5 months.
- Exceeded goals for new accounts in single sales cycle.
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
Digital Marketing and Communication Executive
ASI, ILC
Khartoum
05.2020 - 12.2020
- Built and strengthened relationships with members of media in order to promote positive coverage.
- Managed media relations and campaigns to address public communications in crisis situations.
- Managed communications with external and internal stakeholders across entire incident lifecycle.
- Represented company at multiple public forums and conferences.
- Provided in-depth information to first responders enroute to emergencies in order to prepare them for diverse situations.
- Contributed to significant policy and corporate culture updates by writing internal manuals and memoranda.
- Prepared for public relations presentations and plans by gathering information on business objectives, vision, brand strategy, competition and industry trends.
- Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
- Launch optimized online adverts through Google Adwords, Facebook etc To increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.) Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date Maintain partnerships with media agencies and vendors
Marketing Officer
ACCEL
Khartoum
03.2020 - 07.2020
- Coordinated with internal business divisions, agency partners and local vendors to guarantee on time, cost-effective delivery of all marketing communications materials.
- Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
- Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
- Defined and tracked campaign effectiveness and adjusted strategies accordingly.
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Consulted with product development teams to enhance products based on customer interest data.
- Compiled product and customer data to generate informed profit projections.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Directed product development using in-depth knowledge of vendor landscape and industry insight.
- Developed creative presentations, trend reports, kitted assets and product data sheets.
- Coached management team on effective communication tactics with staff and customers regarding organization changes.
- Provided feedback to all departments on brand consistency in outbound communications.
- Developed and recommended product positioning, packaging and pricing strategy to produce highest possible long-term market share.
- Contributing ideas to marketing campaigns
- Conducting research and analyzing data to identify and define audiences
- Managing social media campaigns
- Updating databases and using a customer relationship management (CRM) system
Youth Development Program Coordinator
Zain Telecommunication Company
Khartoum
03.2017 - 03.2020
- Provided specialized administrative support in the development, implementation, and marketing of youth programs
- Served as a central point of contact between external constituencies on day-to-day programmatic, operational, and administrative matters; assists with seminars, meetings, special projects, and/or general problem resolution
- Oversaw staff development through in-depth trainings, workshops, seminars and other learning opportunities.
- Coordinated activities of support staff, consultants, and volunteers engaged in implementation and administration of program objectives
- Monitored and administered program/project revenues and expenses
- Procured new supplies and equipment in line with budget goals.
- Organized special events and activities to boost youth engagement
- Partnered with businesses, schools and nonprofits to expand youth program outreach and impact.
- Wrote, edited, and coordinated development of promotional materials, newsletters, and brochures, as appropriate to the program
- Maintained project records, researched information and gathered various data, prepared special one-time reports and summaries
Education
Bachelor's - Economics
Al-Neelain University
Sudan 09.2012 - 11.2016
Skills
Social Media Management
undefinedAffiliations
- Member of FUTURE UNIVERSITY NEWTWORK (ZAIN SUDAN).
- HEAD OF PROJECT MANAGMENT COMMITTEE AT VOUNTEER HUB ORGANIZAION (VHO).
Certification
Modern Marketing Techniques
Timeline
Social Media Manager
AAR ENTERPRISES
01.2022 - Current
Customer Relationship Management and Customer Experience Management
09-2021
Social Media & Marketing Executive
Violate Multi Activities Co. LTD
03.2021 - 09.2021
Business Development
01-2021
Digital Marketing Executive
LemonLabs
07.2020 - 12.2021
Digital Marketing and Communication Executive
ASI, ILC
05.2020 - 12.2020
Modern Marketing Techniques
05-2020
Marketing Officer
ACCEL
03.2020 - 07.2020
Youth Development Program Coordinator
Zain Telecommunication Company
03.2017 - 03.2020
Bachelor's - Economics
Al-Neelain University
09.2012 - 11.2016
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