Hassan Nouman
TM&D & Digital Transformation
Lahore
Summary
Ambitious resource leading organizational planning functions in support of overall business strategy and goal achievement. Knowledgeable industry veteran with background analyzing report data, controlling inventory and forecasting. Innovative with history crafting new strategies for planning process and tactics to boost sales. Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success.
Overview
6
6
years of professional experience
6
6
years of post-secondary education
7
7
Certifications
Work History
Trade Systems Planning Manager - APME
British American Tobacco
01.2022 - Current
- Smooth transition & integrators of SaaS solutions at BAT GBS PK
- Ensuring E-commerce & Retail deliverables, building ecosystems in customer support environment for End Markets in APMEA region
- Campaign planning including GTM, RTM, SAO, TCP & more, via Salesforce/ ANAPLAN, translating business requirements
- Successfully led implementation of route optimization solution to maximize the route efficiency addressing BAT's global deficiency in RTM planning capability
- Defining workflows & identifying prospects for expansion in APME.
- Oversaw multiple projects simultaneously, prioritizing tasks to achieve optimal results for each assignment.
- Conducted thorough market research to inform strategic planning decisions and drive company growth initiatives.
- Managed vendor relationships effectively by negotiating favorable contract terms while maintaining focus on long-term partnerships that supported organizational success
National Reporting & Automation Manager - Pakistan
British American Tobacco
01.2021 - 12.2021
- Built out robust data analytics action plans to improve any campaign performance by identifying outlet gaps leading average 26% improvement
- Partnerships with technical/non-technical stakeholders globally resulting saving of 65K GBPs in single year
- Leading and developing team of 18 Level 1 resources resulting average 10% improvement in performance
- Digitized RTM operations by directing the launch of 3 TM&D applications
- Resolved escalations & provided support to 3500+ users in BAT world.
- Optimized resource allocation by utilizing data-driven insights from automated systems monitoring tools.
- Provided training and mentorship to junior staff members, fostering culture of continuous learning and professional growth.
Assistant Area Manager - TM&D
British American Tobacco
05.2020 - 12.2020
- Introduced VELO - New Category across Area while driving 130% growth through strategic campaigns & right brand positioning
- Assisted Area manager in establishing effective & sustainable RTM growth across segments while ensuring healthy ROIs for distributors
- Led successful migration of fastest growing premium brand in industry across Area
- Securing highest industry share and least OOS for Area in Retail Audit.
- Optimized inventory levels by implementing effective ordering processes, reducing waste and saving costs.
- Collaborated with other Area Managers to share best practices and optimize overall company performance.
- Mentored team members to enhance professional development and accountability in workplace.
Trade Marketing Executive - Lahore
British American Tobacco
01.2019 - 04.2020
- Worked and managed biggest Distributor of South Asia for BAT
- Onboarded significant HORECASE & Key accounts to place product and to drive premium portfolio
- Executed launch of key BAT brands like VELO, John player and Gold flake by Rothmans and many more
- Exceeded sales targets & achieved 27% growth vs SPLY resulting in winning best trade marketing executive of year award.
- Increased brand awareness by developing strategic trade marketing plans and executing promotional campaigns.
- Improved market share by identifying growth opportunities and implementing targeted marketing initiatives.
- Measured marketing program effectiveness via regular monitoring of KPIs.
Automation Executive - Pakistan
British American Tobacco
03.2018 - 12.2018
- Automated S&D model of 100+ distribution houses across country through change management abilities
- Trained distribution teams, 3rd Party resources and Trade marketing in-house teams with new way of working.
- Implemented monitoring systems to track performance of automated processes systems over time.
- Played key role in change management efforts related to integration of new technologies within workplace environment.
- Managed projects from conception to completion, ensuring timely delivery of solutions.
- Collaborated closely with vendors to source cutting-edge hardware and software for company-wide implementation.
- Improved methods for measurement, documentation, and work flow management.
Education
MBA - Marketing
University of Central Punjab
Lahore, Pakistan 10.2013 - 08.2017
Bachelor of Science - Mathematics And Economics
University of Punjab
Lahore, Pakistan 03.2011 - 07.2013
Skills
Salesforce, Anaplan, Power BI, Google Analytics
Paid Ads (Facebook, Google, LinkedIn)
SAP (Enterprise resource planning software)
Strong leadership style, Project Management
Excellent communication, negotiation & Selling skill
Key Account Management, Competitor Analysis
Performance Tracking, Data-driven decision-making
Key Account Management, Competitor Analysis
Data Analysis & Data Visualization
Certification
CSP - Certified Sales Professional
Timeline
Trade Systems Planning Manager - APME
British American Tobacco
01.2022 - Current
National Reporting & Automation Manager - Pakistan
British American Tobacco
01.2021 - 12.2021
Assistant Area Manager - TM&D
British American Tobacco
05.2020 - 12.2020
Trade Marketing Executive - Lahore
British American Tobacco
01.2019 - 04.2020
Automation Executive - Pakistan
British American Tobacco
03.2018 - 12.2018
MBA - Marketing
University of Central Punjab
10.2013 - 08.2017
Bachelor of Science - Mathematics And Economics
University of Punjab
03.2011 - 07.2013