Haya Alshawabkeh
Partnerships & Industry Engagement Specialist
Summary
Bridge-builder between education and industry with over a decade of cross-sector experience in Higher Education & Enrollment, Corporate Collaboration & Strategic Partnerships, and Professional & Business Development. Adept at aligning innovation with education to deliver practical learning solutions that create measurable value for institutional and industry partners. Known for turning complex insight into tangible outcomes and bringing initiative and results-oriented execution to every project, I consistently advance organizational goals through partnerships, capability building, and sustainable development. With a strategic perspective and bold, future-focused mindset, I shape learning environments that are adaptable, integrated, and built to meet tomorrow's challenges.
Overview
10
10
years of professional experience
4
4
years of post-secondary education
2
2
Languages
1
1
Certificate
Work History
Partnerships & Industry Executive
American University of Ras Al Khaimah
06.2025 - Current
- Drive strategic partnerships and corporate collaborations that align university expertise with industry needs, generating mutual value through MOUs, executive training programs, and internship pipelines.
- Collaborate with cross-functional teams and external partners to co-develop initiatives in professional development, career services, and industry engagement.
- Oversee full-cycle partnership operations, including proposal writing, documentation, performance monitoring, and impact reporting.
- Lead the planning and execution of high-profile events and industry outreach activities that support institutional advancement and visibility goals.
- Support the Vice President of Institutional Advancement & External Relations in strategy development, communications, and executive briefings.
- Conduct partnership reviews, perform market research, and develop executive-level presentations to inform strategic decision-making.
Marketing & Student Recruitment Executive
American University of Ras Al Khaimah
08.2021 - 05.2025
- Develop and maintain partnerships with high schools and recruitment agencies, securing 10+ MOUs to drive student recruitment and strengthen institutional relationships.
- Provide support to senior leadership on strategic initiatives related to partnerships, marketing, recruitment, and enrollment growth.
- Plan and execute recruitment events and develop partnership initiatives, including securing MOUs with educational institutions.
- Represent AURAK at educational exhibitions, fairs, and events to enhance the university's visibility and drive student recruitment.
- Lead national and international student recruitment strategies to increase enrollment conversion rates.
- Manage event logistics, budget oversight, and vendor coordination to ensure cost-effective and impactful recruitment operations.
- Contributed to developing partnerships with universities during international initiatives, including the QS Summit.
Marketing Executive
Emirates Association for Social Development
09.2019 - 07.2021
- Led marketing and community engagement initiatives to enhance the organization's public profile.
- Organized and managed events to strengthen community and partner engagement.
- Oversaw digital communication platforms and collaborated with partners on outreach campaigns.
Business Development Representative
STAMINA GENERAL TRADING LLC
11.2018 - 08.2019
- Identified partnership and business development opportunities aligned with market trends and client needs.
- Managed client and vendor relationships, ensuring operational efficiency and long-term business growth.
Events Coordinator & Sales Executive
FA Events & Marketing Agency
11.2017 - 10.2018
- Managed end-to-end corporate event execution, building strong client and vendor partnerships to ensure project success.
- Supported relationship-building activities with external clients.
Events Coordinator
CCE&CE American University of Ras Al Khaimah
04.2017 - 10.2017
- Coordinated events and training programs aimed at professional development and corporate engagement.
- Collaborated on the development of outreach strategies to increase participation in training programs.
Marketing Assistant – Marketing and Communications Department
American University of Ras Al Khaimah
01.2016 - 03.2017
- Supported marketing campaigns and outreach initiatives focused on enhancing institutional reputation and student recruitment.
- Assisted in coordinating promotional events and partner engagement activities.
Education
Bachelor of Science - Business Administration, Major in Marketing
American University of Ras Al Khaimah
UAE 01.2012 - 01.2016
Skills
Strategic Planning & Execution
Certification
Critical Perspectives on Management, IE Business School – Coursera
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages
Arabic
English
Work Preference
Work Type
Full TimeWork Location
On-SiteHybridImportant To Me
Career advancementWork-life balanceCompany CulturePersonal development programsTimeline
Partnerships & Industry Executive
American University of Ras Al Khaimah
06.2025 - Current
Marketing & Student Recruitment Executive
American University of Ras Al Khaimah
08.2021 - 05.2025
Marketing Executive
Emirates Association for Social Development
09.2019 - 07.2021
Business Development Representative
STAMINA GENERAL TRADING LLC
11.2018 - 08.2019
Events Coordinator & Sales Executive
FA Events & Marketing Agency
11.2017 - 10.2018
Events Coordinator
CCE&CE American University of Ras Al Khaimah
04.2017 - 10.2017
Critical Perspectives on Management, IE Business School – Coursera
09-2016
Marketing Assistant – Marketing and Communications Department
American University of Ras Al Khaimah
01.2016 - 03.2017
Bachelor of Science - Business Administration, Major in Marketing
American University of Ras Al Khaimah
01.2012 - 01.2016
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