Summary
Overview
Work history
Education
Skills
Custom
Personal Information
Accomplishments
Timeline
Generic

Haytham Mahmoud Hamza

Riyadh

Summary

Dynamic and results-oriented senior brand manager with over 16 years of experience in pharmaceutical sales, marketing, and account management across private and institutional sectors. Proven expertise in strategic market analysis, competitive positioning, and product launches. Recognized for ethical leadership and excellence in driving revenue growth, reducing costs, and enhancing client satisfaction.

Overview

18
18
years of professional experience
2006
2006
years of post-secondary education

Work history

Senior Brand Manager

ASTRAZENECA
10.2022 - 11.2024
  • Led the launch of Breztri in KSA, achieving top market position in sales YTD MS 50% and access rate in public by 40%
  • Increased Breztri’s reach and visibility by building strong brand differentiation and access strategies
  • Led cross-functional teams in aligning sales, medical, and market access efforts, driving unified support for Breztri’s Access
  • Drove Breztri to market leadership by ensuring wide availability and effective positioning in KSA
  • Awarded the 'Circle of Excellence' for outstanding contribution across the GCC Respiratory Business unit 2023
  • Increased brand recognition by implementing effective marketing strategies.
  • Fostered relationships with key stakeholders, resulting in beneficial partnerships.
  • Organised promotional events, enhancing brand visibility.
  • Conducted comprehensive market research for improved understanding of target audience.
  • Managed budget allocation across multiple projects ensuring optimised use of resources.
  • Collaborated closely with sales team to align objectives and drive revenue generation.
  • Monitored performance metrics to evaluate the success of branding initiatives.

Senior District Manager

ASTRAZENECA
01.2022 - 11.2024
  • Leading the Respiratory market by 42% MS
  • Excellent cross function alignment with all internal and external stakeholder
  • Implementing the Demand driven performance concept and Territory action plan for the kingdom

Senior District Manager

ASTRAZENECA
01.2019 - 01.2022
  • Effectively leading two teams of 13 Highly diversified and equipped calibres
  • Implementing the company strategy to Expanding the marker leadership Symbicort by widening the gap 3 % from the nearest competitor to reach 39.8 % MS
  • Excellent KOL management through efficient, customized territory action plan
  • Deep market understanding of respiratory competition and the business drivers
  • Developed 4 persons for the next step promotion from my team
  • Achieve the Saudization strategic objectives by 100% of my team
  • Awrdation of best team performance among the kingdom in the TOP PERFORMANCE PROGRAM 2018 and 2019 in both sales and non-sales team performance
  • Achievements: 2019 is 110 % Vs target
  • 2020 98 % Vs sales target
  • 2021 118 % Vs sales target
  • Best achiever 2021

First Line Sales Manager

ASTRAZENECA
05.2015 - 12.2018
  • Built a team of 10 reps
  • Highly diversified and equipped calibres
  • Succeeded to occupy the market leadership position for both Nexium and Crestor in Eastern region by increasing the market share volume from 8.1% to 10 % and from 11.2% to 13.1% respectively in one year
  • Expand the business in Central region for Nexium and Crestor by increasing the market share volume from 11.6% to 16 % and from 14.5% to 16 % respectively
  • Massive penetration and grapping the lost business in polyclinic sector making the best use of price reduction for both Nexium and Crestor
  • Redefined and strategic plan to resolve the restriction on Nexium and Crestor in the elite institutions as King Fahd National Guard /RUH, Prince Sultan Military Medical City /RUH, National Guard Hospital /Hassa& Dammam and King Fahd Military Medical Complex/ Dammam
  • Win the tender business for Nexium MUPs in Security Forces Hospital/ Dammam
  • Improved the leadership selling skills, medical and product knowledge of the team members through Communicate standard expectation from medical knowledge to customer management
  • Identify sales reps developmental level and adapt their leadership styles accordingly
  • Outstanding achievement for both sales and Execution excellence objectives during 2015 and 2016 as First Line Sales Manager
  • Awarded as best achiever first line sales manager of the kingdom 2015
  • Achievements: 2015 is 117% Vs sales target of 44 M SAR
  • 2016 is 97% Vs target of 107 M SAR
  • 2018 is 113% Vs sales target of 82 M SAR

Interim Brand Manager for Nexium/Crestor

ASTRAZENECA
11.2017 - 05.2018
  • Building a complete brand strategic plan for 2018
  • Run a full brand cycle meeting in Turkey Mar
  • 2018
  • Put the strategic drivers and strategic priorities and the marketing tactics for 2018
  • Prepared the innovative marketing campaigns and marketing activities
  • Marketing training for the new team joiners

EXECUTIVE MEDICAL REPRESENTATIVE

ASTRAZENECA
Riyadh
08.2008 - 05.2015
  • Responsible for promoting and expanding Nexium business (MUPs
  • And I.V) in private hospital
  • Achievements: 119 % Vs sales target 2014
  • 103 % Vs sales target 2013
  • Responsible for preparing a project for facing the price reduction in Nexium by 30% and put a strategic plan for two years ahead for the kingdom to keep the value leadership position for Nexium Vs a very tough competition
  • Responsible for preparing a project to face the generic launch in 2015

Medical Representative

SOLVAY Pharmaceutical
01.2007 - 06.2008
  • Launching a new cardiovascular product (TevetenR)
  • Succeeded in seeding phase and implementation of sales and marketing strategy to achieve 100% Vs target for the 1st year 2007

Education

Bachelor of Pharmaceutical Science -

Cairo University-Faculty of Pharmacy

Skills

  • Sales and Marketing strategy
  • Budget management
  • Cross function communication
  • Retail Hospital Sales
  • Business Acquisition & Development
  • Sales Force Effectiveness
  • Client Relationship
  • Pharmaceutical Industry
  • Market Analysis & Identification
  • Leadership & Team Development
  • Territory/Market Expansion
  • Proactive leadership
  • Brand strategy design

Custom

  • First Line Sales Manager EVERST.
  • Transformational coaching program.
  • Unlocking Ambition.
  • Transformational coach.
  • Resourceful coaching.
  • Coaching in OMNI digital system.
  • The Agile Manager.
  • Managing poor performance.
  • Finance to non-finance manager.
  • Market access.
  • Growth through innovation.
  • Business Acumen.
  • Respiratory Boot Camp.
  • FLSM Rotation Program in Dubai.
  • Navigator Program Implementation.
  • People Development Campaign.
  • Business Planning.
  • Key Account Management.
  • Coaching Foundation.
  • Leadership Foundation.
  • Talent Review Calibration.
  • Performance Evaluation.
  • Negotiation to yes.
  • Communication Skills.
  • Presentation Skills.
  • Social Styles course.
  • Selling Skills.

Personal Information

  • Date of birth: 01/25/84
  • Nationality: Egyptian
  • Marital status: Married

Accomplishments

Awarded the "Circle of Excellence" for outstanding contribution across the GCC Respiratory Business unit 2023.

Timeline

Senior Brand Manager

ASTRAZENECA
10.2022 - 11.2024

Senior District Manager

ASTRAZENECA
01.2022 - 11.2024

Senior District Manager

ASTRAZENECA
01.2019 - 01.2022

Interim Brand Manager for Nexium/Crestor

ASTRAZENECA
11.2017 - 05.2018

First Line Sales Manager

ASTRAZENECA
05.2015 - 12.2018

EXECUTIVE MEDICAL REPRESENTATIVE

ASTRAZENECA
08.2008 - 05.2015

Medical Representative

SOLVAY Pharmaceutical
01.2007 - 06.2008

Bachelor of Pharmaceutical Science -

Cairo University-Faculty of Pharmacy

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Haytham Mahmoud Hamza