Reading & Writing
Heba Hagar
Hospitality Sales Leader
Dubai
Work Preference
Summary
Dynamic hospitality sales leader with over 15 years of proven success in driving revenue growth and market expansion throughout the UAE and the Middle East. Expertise in managing multi-property portfolios, penetrating international markets including CIS, Europe, and emerging regions, and cultivating long-term partnerships with corporate, government, and leisure clients. Recognized for consistently delivering double-digit revenue growth, implementing effective pre-opening strategies, and mentoring high-performing sales teams to achieve exceptional results. A strategic thinker dedicated to enhancing operational efficiency and maximizing profitability in competitive environments.
Overview
12
12
years of professional experience
4
4
Certifications
3
3
Languages
Work History
Assistant Director of Sales
Stella Di Mare Dubai Marina Hotel
07.2023 - Current
- Increased ADR by 15% through strategic pricing and segmentation.
- Expanded international account base by 25%, penetrating CIS and European markets.
- Delivered successful high-profile events with international organizations.
- Optimized market mix, boosting profitability across corporate, leisure, and group segments.
Senior Sales Manager (Pre-Opening) | Acting Assistant Director of Sales
Mövenpick Resort Al Marjan Island
02.2022 - 07.2023
- Key role in pre-opening positioning and sales strategy.
- Managed international markets including UK, Germany, France, Italy, Russia & CIS.
- Built partnerships with tour operators and travel agencies across global markets.
- Organized FAM trips, webinars, and represented at international trade shows.
Cluster Assistant Director of Sales (Corporate, Leisure & Government)
Signature 1 Hotels (3 Properties)
11.2020 - 02.2022
- Increased ADR and total revenue during post-pandemic recovery.
- Strengthened business mix and long-term account base across all properties.
Cluster Sales Manager – Corporate & Government
Meydan Hotels & Hospitality
04.2019 - 08.2020
- Managed government and corporate segments for two flagship properties.
- Contributed to budgeting and forecasting with revenue teams.
- Strengthened relationships with key government entities and corporate accounts.
Sales & Marketing Manager
Auris Hotels Group
02.2017 - 03.2019
- Led and coached sales teams to achieve revenue targets.
- Developed and implemented sales strategies and action plans.
- Increased total hotel revenue including F&B and ancillary streams.
Cluster Sales Executive
Radisson Blu Residence Dubai Marina & Park Inn by Radisson
09.2015 - 01.2017
- Achieved and exceeded sales targets through proactive account management.
- Managed RFPs, Cvent requests, and sales pipeline via Salesforce.
- Represented hotels in trade shows and sales trips.
Sales Executive (Corporate & Government)
Concorde Hotel Doha
08.2014 - 09.2015
- Generated new business through prospecting and client engagement.
- Participated in exhibitions, promotional events, and marketing campaigns.
- Earlier Career
- Assistant Sales Manager – The Oasis Hotel, Egypt
- Team Leader Front Office – Al Ain Rotana
- Assistant Reservation Manager – The Oasis Hotel
- Reservations Supervisor – The Oasis Hotel
- Front Office Agent – The Oasis Hotel
Education
Bachelor of Arts - Spanish Language & Literature
Cairo University
Skills
Proficient in Opera, Delphi, Protel, and Prologic
Salesforce CRM administration
Proficient in Microsoft Office applications
Strategic problem identification
Strong organizational skills
Concise written communication
Critical thinking and analysis
Sales closure expertise
Leadership in sales development
Sales metrics evaluation
Sales strategy execution
Strategic competitor assessment
Revenue increase strategies
Performance metrics analysis
Promotional analysis review
Accomplishments
- Delivered 15% ADR growth across multiple properties by implementing strategic pricing and segmentation.
- Successfully led three hotels, pre-opening, establishing market positioning and driving early revenue streams.
- Expanded international account base by 30%, securing long-term partnerships in CIS, European, and emerging markets.
- Negotiated and closed 50+ high-value government and corporate contracts, strengthening profitability and market share.
- Directed sales teams across multi-property portfolios, achieving 120% of revenue targets while improving staff retention.
- Represented hotels at 20+ international trade shows and workshops, enhancing brand visibility and global reach.
Certification
Sales Essentials – Rezidor Group
Interests
Kick boxing
Solo traveling
Listening to music
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Professional Development & International Exposure
- Represented organizations at international workshops, exhibitions, and trade shows across Kazakhstan, Russia, Azerbaijan, and Uzbekistan.
- Built strong partnerships with international tour operators and travel agencies.
- Gained in-depth knowledge of CIS and emerging hospitality markets.
Languages
English
Advanced (C1)
Arabic
Bilingual or Proficient (C2)
Spanish
Elementary (A2)
Quote
Success is not final; failure is not fatal: It is the courage to continue that counts.
Winston S. Churchill
Timeline
Assistant Director of Sales
Stella Di Mare Dubai Marina Hotel
07.2023 - Current
Senior Sales Manager (Pre-Opening) | Acting Assistant Director of Sales
Mövenpick Resort Al Marjan Island
02.2022 - 07.2023
Cluster Assistant Director of Sales (Corporate, Leisure & Government)
Signature 1 Hotels (3 Properties)
11.2020 - 02.2022
Cluster Sales Manager – Corporate & Government
Meydan Hotels & Hospitality
04.2019 - 08.2020
Sales & Marketing Manager
Auris Hotels Group
02.2017 - 03.2019
Cluster Sales Executive
Radisson Blu Residence Dubai Marina & Park Inn by Radisson
09.2015 - 01.2017
Sales Executive (Corporate & Government)
Concorde Hotel Doha
08.2014 - 09.2015
Bachelor of Arts - Spanish Language & Literature
Cairo University