Helberto Hallera
Dubai
Summary
*Creative Visual Merchandiser with expertise in overstock management and retail sales campaigns. Contributes unwavering work ethic and commitment to quality. Known for customer-focused initiatives and knowledgeable about modern merchandising.
* Innovative Visual Merchandiser with 7 years of experience to create visual brand strategy to align with corporate goals. Excellent foundation of adhering to brand vision and creating impeccable visual displays to showcase products and move overstock.
* Detail-oriented merchandising professional aiming to leverage 7 years of developing effective visual displays to bring value to Visual Merchandiser role. Strong passion for utilizing consumer behavior expertise and knowledge of color theory to create captivating visual displays.
* Effective merchandising professional bringing demonstrated success in leveraging visual display prowess to express brand vision. Over 7 years of fashion industry experience. Quick-learning and creative with aptitude for surmounting challenges.
* Well-organized and creative Merchandising professional successful at representing consumer tastes and needs in retail market. Accurately assess competition and pursues effective ways to boost sales and reinforce client brands.
Overview
12
12
years of professional experience
Work History
Area Visual Merchandiser
Forever 21
12.2022 - Current
- Optimized space utilization through careful planning and execution of floor sets and merchandise resets.
- Increased customer dwell time by creating interactive displays that encouraged product interaction and exploration.
- Generated positive media coverage for stores through eye-catching window displays that attracted passersby attention and interest from local publications.
- Conducted regular competitor analysis to stay current on industry trends and implement innovative visual merchandising concepts.
- Maintained a comprehensive understanding of product lines and seasonal trends, enabling the creation of relevant and timely visual displays that resonated with customers.
- Worked with store managers to implement new displays, promotions and store layout changes.
Area Visual Merchandiser
R&B Brand
12.2021 - 11.2022
- Optimized space utilization through careful planning and execution of floor sets and merchandise resets.
- Increased customer dwell time by creating interactive displays that encouraged product interaction and exploration.
- Maintained a comprehensive understanding of product lines and seasonal trends, enabling the creation of relevant and timely visual displays that resonated with customers.
- Enhanced store aesthetics by creating visually appealing merchandise displays and window installations.
- Created interior displays to promote products in alignment with corporate sales objectives.
Visual Merchandiser
REDTAG Fashion Retail L.L.C
03.2021 - 11.2021
- Worked with store managers to implement new displays, promotions and store layout changes.
- Managed mannequin styling, ensuring alignment with current fashion trends and company branding guidelines.
- Trained and supervised junior team members in visual merchandising techniques for consistent brand presentation across the store.
- Revamped store layout to improve customer flow and overall shopping experience, resulting in better customer satisfaction ratings.
Visual Merchandiser
Affordables Fashion Retail
04.2019 - 02.2021
- Worked with store managers to implement new displays, promotions and store layout changes.
- Managed mannequin styling, ensuring alignment with current fashion trends and company branding guidelines.
- Revamped store layout to improve customer flow and overall shopping experience, resulting in better customer satisfaction ratings.
- Monitored and replenished display inventory and restructured according to available stock.
- Updated signage regularly to reflect current promotions or markdowns, improving clarity for customers seeking sale items within the store environment.
Visual Merchandiser
GAP Brand
08.2016 - 08.2018
- Worked with store managers to implement new displays, promotions and store layout changes.
- Managed mannequin styling, ensuring alignment with current fashion trends and company branding guidelines.
- Monitored and replenished display inventory and restructured according to available stock.
- Assisted with special event planning and execution, incorporating creative visual elements to enhance the overall atmosphere and support promotional objectives.
- Increased customer traffic through effective window displays that showcased new products and promotions.
- Created interior displays to promote products in alignment with corporate sales objectives.
Receptionist
Qatar Foundation
01.2012 - 03.2014
- Greeted incoming visitors and customers professionally and provided friendly, knowledgeable assistance.
- Confirmed appointments, communicated with clients, and updated client records.
- Answered phone promptly and directed incoming calls to correct offices.
- Kept reception area clean and neat to give visitors positive first impression.
- Resolved customer problems and complaints.
- Demonstrated strong multitasking abilities while managing numerous tasks simultaneously under tight deadlines.
Education
High School Diploma -
Cavite National High School
Philippines06.2003
Skills
Creative Designing
Customer Engagement
Visual storytelling
Space Utilization
Window Dressing
Visual Merchandising
Fashion Trend Analysis
Competitor Analysis
Product Knowledge
Roles And Responsibilities
Visual merchandising is the art of techniques that display fashion, apparel, and other products with innovative or creative designs or ideas to increase the retail store’s customers and also to maximize the sales. Visual merchandising and attractive window display creates enduring relationships with the consumer.
Visual Merchandiser is responsible for maintaining and enhancing proper window and store display according to brand image and products, running season theme.
Integrate brand images in visual presentations throughout the stores, Innovate and implement seasonal merchandising presentations, initiate unique visual presentations, monitor merchandise inventories, and replenishment faster.
Scholastic Background
- High School Diploma, Cavite National High School, Cavite City, Philippines, Graduate, 06/03
- Vocational Diploma, Cavite City Institute Vocational School, Cavite City, Philippines, Graduate, 11/03
Birthdate
11/19/86
Birthplace
Cavite City, Philippines
Personal Information
- Height: 5’8 ft.
- Gender: Male
- Religion: Roman Catholic
References
- Mr. Rismi Mahrif, Regional Visual Merchandiser, Forever 21, +971509552049
- Mr. Jestony Tandoy, Area Visual / Stylist, Nike, +971585336034
- Ms. Kimberly Tan, Area Visual Merchandiser, Cotton On / Cotton Body, +971582651382
Disclaimer
I hereby certify that all entries in this document are true and correct according to my personal knowledge and that on my part to report any discrepancy or false entries considered herein shall be considered null and void.
Languages
English
Bilingual or Proficient (C2)
Arabic
Advanced (C1)
Timeline
Area Visual Merchandiser
Forever 21
12.2022 - Current
Area Visual Merchandiser
R&B Brand
12.2021 - 11.2022
Visual Merchandiser
REDTAG Fashion Retail L.L.C
03.2021 - 11.2021
Visual Merchandiser
Affordables Fashion Retail
04.2019 - 02.2021
Visual Merchandiser
GAP Brand
08.2016 - 08.2018
Receptionist
Qatar Foundation
01.2012 - 03.2014
High School Diploma -
Cavite National High School