Hend Abo-Mailak
Experienced Marketing Professional
Abu Dhabi
Summary
Proven leader in strategic marketing and creative direction, adept at driving significant market share growth and spearheading innovative campaigns. At Burjeel Hospital, led product launches and forged strategic alliances, enhancing brand presence. Skilled in marketing analytics and fostering team collaboration, consistently delivering results beyond expectations.
Overview
4
4
years of professional experience
Work History
Head of Marketing
Burjeel Hospital
Al Ain City, United Arab Emirates
01.2024 - Current
- Led a team of marketing professionals for successful product launches and promotions.
- Implemented data-driven decision-making processes to guide innovative marketing strategies.
- Improved lead generation efforts by implementing targeted inbound marketing strategies that attracted high-quality prospects.
- Drove business growth by forging strategic alliances with complementary organizations to expand reach into new markets.
- Developed and executed comprehensive marketing strategies across digital, advertising, communications, and creative domains.
- Managed budgets and reported on team performance to ensure alignment with business objectives.
- Designed and implemented branding, positioning, and pricing strategies to enhance market presence.
- Analyzed consumer behavior and identified opportunities to reach new market segments.
- Coordinated sales and marketing efforts to boost brand awareness and market share.
- Oversaw corporate events planning, creating memorable experiences for clients that strengthened partnerships and loyalty levels.
- Mentored junior staff members, providing guidance in professional development and fostering a collaborative team environment within the department.
Marketing Manager
Trust Vision Group
Al Ain City, United Arab Emirates
08.2020 - 10.2023
- Led the marketing team in developing and executing strategies for digital, advertising, and communication efforts.
- Managed and allocated monthly, quarterly, and annual budgets effectively.
- Designed branding and positioning strategies that reinforced the company’s market position.
- Monitored competition and adjusted marketing strategies to maintain competitiveness.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Education
Bachelor of Science - Banking And Financial Support Services
Damascus University, Syria
Syria 04.2001 -
Skills
Creative Direction
Customer Segmentation
Mobile marketing
Product marketing
Marketing Analytics
Advertising Campaigns
Media Planning
Strategic Marketing
Social media expert
Digital Marketing
Campaign Planning
Campaign Management
Languages
Arabic
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Timeline
Head of Marketing
Burjeel Hospital
01.2024 - Current
Marketing Manager
Trust Vision Group
08.2020 - 10.2023
Bachelor of Science - Banking And Financial Support Services
Damascus University, Syria
04.2001 -