Hend Al Shamsi
Abu Dhabi
Summary
Dynamic and results-driven professional with extensive expertise in CRM systems, including Oracle Siebel and Salesforce, complemented by a strong proficiency in analytics tools and marketing strategies. Demonstrates exceptional leadership in managing multidisciplinary teams, fostering cross-cultural communication, and driving business development through strategic planning and process improvement. Adept at client relationship management, budgeting, and investment strategy development, with a proven track record of generating new business opportunities and enhancing wealth management solutions. Committed to ethical standards adherence and conflict resolution while providing assertive investment advice. Career goals include leveraging skills in digital marketing campaigns and project management to further enhance organisational growth.
Overview
13
13
years of professional experience
2034
2034
years of post-secondary education
Work history
Advisor, Marketing & Communication
Emirates College for Advanced Education (ECAE)
Abu Dhabi
01.2025 - 06.2025
- Spearheaded ECAE’s rebranding initiative, launched by H.H. Sheikh Khalid Bin Mohamed, aligning all online and offline campaigns with the new identity and achieving 100% compliance with departmental KPIs.
- Developed and executed integrated communication strategies, increasing lead generation by 25% through targeted campaigns.
- Designed and launched a user-centric website, improving user engagement by 30% and streamlining content management processes.
- Cultivated strategic media and stakeholder relationships, enhancing ECAE’s visibility in national and regional outlets.
- Directed internal and external events, including high-profile launches, boosting brand awareness and community engagement.
- Authored executive speeches and managed public relations, ensuring consistent messaging across platforms.
Head of Marketing & Communication / Director
Emirates College for Advanced Education (ECAE)
Abu Dhabi
01.2019 - 01.2025
- Spearheaded ECAE’s rebranding initiative, launched by H.H. Sheikh Khalid Bin Mohamed, aligning all online and offline campaigns with the new identity and achieving 100% compliance with departmental KPIs.
- Developed and executed integrated communication strategies, increasing lead generation by 25% through targeted campaigns.
- Designed and launched a user-centric website, improving user engagement by 30% and streamlining content management processes.
- Cultivated strategic media and stakeholder relationships, enhancing ECAE’s visibility in national and regional outlets.
- Directed internal and external events, including high-profile launches, boosting brand awareness and community engagement.
- Authored executive speeches and managed public relations, ensuring consistent messaging across platforms.
Marketing Manager
twofour54
Abu Dhabi
01.2018 - 01.2019
- Led corporate branding and digital marketing initiatives, driving a 20% increase in website traffic through SEO and global media platform strategies.
- Monitored user engagement metrics, optimizing campaigns to generate 15% more leads and conversions.
- Advised on social media strategies, ensuring timely and brand-aligned responses to audience interactions.
- Collaborated with cross-functional teams to execute data-driven campaigns, leveraging analytics tools to measure ROI.
Assistant Marketing Manager
twofour54
Abu Dhabi
01.2015 - 01.2018
- Supported strategic planning and brand management, contributing to a 10% growth in audience reach through creative campaigns.
- Partnered with media buying agencies to align campaigns with brand guidelines, improving campaign efficiency by 12%.
Customer Care Officer
twofour54
Abu Dhabi
01.2012 - 01.2015
- Delivered government services to Media Zone clients, including visas, permits, and trademark registrations, achieving 95% client satisfaction.
- Mapped departmental processes to comply with ISO 9001 standards, reducing processing time by 15%.
- Designed tracking forms to streamline handovers, enhancing operational efficiency.
Education
Master’s - Innovation Management
Mohammed Bin Rashid School of Government (MBRSG)
Bachelor of Science - Integrated Communication
Zayed University
01.2002 - 12.2009
Diploma - Marketing Communication
International Advertising Association (IAA)
Skills
- Proficient in CRM (Oracle Siebel)
- Process mapping
- Analytics tools
- Cross-cultural communication
- Managing multidisciplinary teams
- Working under tight deadlines
- People Management
- Client Relationship Management
- Budgeting expertise
- Business forecasting
- Exceptional communication
- Salesforce proficiency
- Motivational interviewing
- Debt management competence
- Efficient time management
- Investment strategy development
- Digital marketing campaigns
- Customer relationship management software
- Leadership proficiencies
- Microsoft office suite mastery
- Conflict resolution capability
- Ethical standards adherence
- Assertiveness in advising
- Constructive feedback giving
- Cross-Cultural sensitivity
- Knowledge of legal regulations
- Investment advice proficiency
- Reflective thinking
- Marketing analytics
- Decision-Making aptitude
- Data analysis capabilities
- Relationship Management
- Client event hosting
- Advising on investments
- Funding education
- Wealth management
- New business generation
- Team Leadership
- Product knowledge
- Public speaking
- Business development
- Strategic planning
- Project Management
- Process Improvement
- Budget management
- Proactive initiative
- Negotiation proficiency
reference
Available upon request.
Languages
Arabic
Native
English
Fluent
Affiliations
- cycling, swimming
Accomplishments
nominated for the innovative employee in the Abu Dhabi government.
reached an advisory/consultant at an early age.
Timeline
Advisor, Marketing & Communication
Emirates College for Advanced Education (ECAE)
01.2025 - 06.2025
Head of Marketing & Communication / Director
Emirates College for Advanced Education (ECAE)
01.2019 - 01.2025
Marketing Manager
twofour54
01.2018 - 01.2019
Assistant Marketing Manager
twofour54
01.2015 - 01.2018
Customer Care Officer
twofour54
01.2012 - 01.2015
Bachelor of Science - Integrated Communication
Zayed University
01.2002 - 12.2009
Diploma - Marketing Communication
International Advertising Association (IAA)
Master’s - Innovation Management
Mohammed Bin Rashid School of Government (MBRSG)
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