Hendra Nehme

• Organized successful viral campaigns that garnered widespread attention and increased brand visibility in competitive markets.
• Launched new product lines successfully through strategic planning and execution of multi-platform social media campaigns.
• Devised data-driven approaches for optimizing content performance, improving overall reach on key platforms.
• Conducted market research and competitor analysis, utilizing findings to inform targeted content development efforts.
• Oversaw the creation of high-quality visual assets for use in social media posts, ensuring consistency in branding elements.
• Worked closely with public relations teams to ensure a consistent brand narrative across all communication channels.
• Established robust monitoring and reporting systems, providing stakeholders with clear insights into the effectiveness of social media efforts.

Saudi Green Initiative

• Oversaw social media content creation and advisory notes, resulting in a 30% increase in engagement and a 20% increase in follower count.
• Crafted briefing packs for content creators and influencers, leading to a 25% increase in alignment with key messages and campaign objectives.
• Managed social media planning for the Saudi Green Initiative forum at COP28, increasing follower count by 40%, share of voice by 35%, and raising awareness of the initiative both locally and internationally by 45%.
• Led a successful campaign in June, driving a 30% increase in awareness about the initiatives and entities committed to supporting KSA’s flora and fauna.
• Developed and implemented the SGI Reporters initiative, selecting content creators that led to a 20% increase in educational content engagement.

FIFA Club World Cup Saudi Arabia 2023

• Managed an influencer marketing campaign that resulted in a 50% increase in ticket sales for international matches and a 40% increase in awareness of Saudi Arabia as a travel destination.

Ministry of Tourism Saudi Arabia

• Conducted social media benchmarking and competitor analysis, leading to a 20% improvement in social media performance.
• Created a social media strategy that led to a 30% increase in social media engagement and helped the ministry take advantage of trends or new platform features while maintaining brand identity.
• Regularly created advisory notes for every campaign or social media activity, providing strategic guidance that increased campaign effectiveness by 25% and improved overall social media performance.

• Designed and executed innovative social media strategies, leading to a 30% increase in brand visibility and a 25% increase in audience engagement.
• Managed daily operations of multiple social media channels, resulting in a 20% increase in audience reach and a 15% increase in engagement rate.
• Oversaw and delivered diverse content across platforms, resulting in a consistent 10% monthly growth in followers.
• Created and coordinated original multimedia content, leading to a 35% increase in audience interaction.
• Launched and managed competitions and campaigns that increased audience engagement by 40% and brand loyalty by 30%.
• Established relationships with influencers, extending brand reach by 25%.
• Conducted comprehensive audience research, leading to a 15% improvement in audience targeting and engagement.
• Facilitated dynamic social media communities, resulting in a 20% increase in active online community members.
• Produced engaging TikTok content, tapping into new audience segments and driving a 50% increase in brand awareness among younger demographics.
• Monitored, tracked, and reported on social media performance, providing key insights that led to a 20% increase in overall social media performance.
• Identified and leveraged consumer trends, resulting in a 30% increase in audience engagement and a 20% increase in brand visibility.
• Optimized content, leading to a 25% increase in audience participation and brand loyalty.
• Researched and evaluated cutting-edge tools and techniques, identifying new ways to measure social media activity and improving measurement accuracy by 15%.
• Analyzed competitor activity to inform strategic decisions, leading to a 10% improvement in competitive positioning.
• Recommended and implemented improvements, resulting in a 20% increase in the efficiency and effectiveness of social media efforts.
• Set and achieved targets for increasing brand awareness and customer engagement, resulting in a 30% growth in brand loyalty.
• Managed, motivated, and coached a team of 5 junior staff, fostering a high-performing social media team.
• Managed and tracked budgets for social media activities, ensuring cost-effective use of resources and a 15% reduction in unnecessary expenditures.
• Fostered collaboration across teams, enhancing cross-functional synergy and improving overall organizational performance by 20%.
• Improved social media engagement by 25% and follower growth by 30% through strategic social media benchmarking and competitor analysis.
• Created a social media strategy that led to a 20% increase in user-generated content and a 15% increase in positive brand mentions.

• Managed a team of 6 in generating original content and moderating online community members, resulting in a 30% increase in audience engagement and a 20% increase in content production.
• Developed and implemented a successful digital marketing strategy for Sohar International Oman Bank, resulting in a 20% increase in customer acquisition.
• Researched emerging industry trends, new applications, concepts, and procedures, updating the current training curriculum and improving team performance by 15%.
• Developed marketing content such as blogs, promotional materials, and advertisements for social media, driving a 35% increase in web traffic and a 20% increase in social media engagement.
• Led a social media strategy for the Abu Dhabi Awards that increased brand awareness by 30% and engagement by 25%.
• Analyzed and reported social media and online marketing campaign results, providing insights that improved campaign performance by 20%.
• Engaged online audiences by placing a strong focus on sales process support and responding to inquiries and comments promptly, increasing customer satisfaction by 30%.
• Managed an online marketing campaign for Shan Foods that increased product sales by 40%.
• Drove digital and enterprise collaboration across functional teams, focusing on delivery and continuous process improvement, resulting in a 15% increase in project delivery efficiency.
• Outlined omnichannel goals across brands, leading to a 25% increase in cross-channel engagement.
• Worked on content partnerships for the Dubai Shopping Festival, leading to a 35% increase in festival attendance and a 30% increase in online engagement.

• Collaborated with the marketing department to create targeted advertising strategies for key customer demographics, resulting in a 25% increase in customer engagement
• Worked closely with retail, automotive, FMCG, and banking clients in UAE and GCC, including Al Tayer Automotive UAE, to deliver compelling stories and ensure the ultimate brand experience, leading to a 30% increase in client satisfaction
• Analyzed and reported social media and online marketing campaign results for accounts like Godiva KSA Chocolatier, leading to a 20% improvement in campaign performance
• Ensured the successful outcome of the website development strategy by aligning consistent brand messaging and visual designs across all digital outlets for Mazoon Diary Oman, resulting in a 15% increase in web traffic
• Managed the Adol Julphar UAE account, implementing strategies that led to a 20% increase in brand visibility and customer engagement
• Collaborated with media representatives to optimize coverage of special events Developed messaging and paid
• Ads to run e-commerce campaigns Managed key influencers for social media campaigns by using tools like Klear
• And Affable.ai
• Created a training program for lower-level employees to increase sales and customer satisfaction
• Maintained expert-level skills in digital platforms such as TikTok, Snapchat, WhatsApp for business, and Instagram platforms
• Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.

• Managed a variety of accounts from automotive, retail, banking and FMCG across GCC countries
• Developed and maintained comprehensive social media strategies
• Organized brainstorming sessions and workshops to help create exciting new content angles and ways for the
• Company to enhance its reputation amongst target audiences
• Worked on an automotive campaign where it got shortlisted in Dubai Lynx 2017
• Defined key performance
• Indicators and implemented- enterprise -level measurements, analytics and reporting methods to gauge success
• Conducted social listening across all brands and analyzed consumer posts on Social Media and other digital
• Platforms (Sprinklr, Review Tracker, Socialbackers, Google Analytics.
• Etc.)

• One of the key projects that I have worked on is launching a brand on social media by building audiences and
• Creating social media content
• Lead and participated in the creation of communication strategies that meet client objectives
• Maximized strategic approaches by keeping a close eye on performance and making appropriate adjustments
• Monitored social media and online sources for industry trends
• Helped clients develop website portals and social media pages to promote businesses.

• Worked on a webisode series called "Taallaqi" a series offering Arab women the latest advice on haircare and
• Beauty
• Created video content that engages audiences and inspires sharing across social media platforms
• Created a wide range of media including photography, writing, and video scripts
• Led pre-production planning and
• Filming documents
• Worked alongside writers and producers to create unique designs to translate