Hengameh Hajitaghi
Dubai
Summary
Experienced and dedicated Consultant with over 15 years of experience helping clients to meet and exceed business goals. Bringing forth proven expertise in guiding business operations, management, strategy, and profitability. Experienced in marketing, advertising, and brand enhancement. Adept in dealing with complex issues and challenges, advising clients in a way that enhances performance.
Overview
14
14
years of professional experience
Work History
Merchandising Manager
IMA Gallery
Dubai
09.2022 - Current
- Plan and develop merchandising strategies that balance customers’ expectations and the company’s objectives.
- Analyse sales figures, customers' reactions, and market trends to anticipate product needs and plan product ranges/stock.
- Collaborate with buyers, suppliers, distributors, and analysts to negotiate prices, quantities, and timescales.
- Maximize customer interest and sales levels by displaying products appropriately
- Produce layout plans for stores and maintain store shelves and inventory
- Forecast profits/sales and plan budgets
- Monitor stock movement and consider markdowns, promotions, price changes, clear outs etc.
- Build constructive customer relationships and team with channel partners to build pipeline and close deals
- Remain up to date with industry’s best practices
Brand Manager
Lilianmode Retail Co.
Tehran
01.2020 - 09.2022
- Analyze how our brand is positioned in the market and crystallize targeted consumers insights
- Take brand ownership and provide the vision, mission, goals and strategies
- Translate brand strategies into brand plans, brand positioning and go-to-market strategies
- Lead creative development and create motivating stimulus to get targeted population to 'take action'
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Measure and report performance of all marketing campaigns, and assess against goals
- Coach the team and get the best from everyone
- Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
- Oversee marketing and advertising activities to ensure consistency with product line strategy
- Monitor product distribution and consumer reactions
- Brainstorm new and innovative growth strategies
- Align the company around the brand’s direction, choices and tactics
Assistant Brand Manager
Lilianmode Retail Co (Monsoon Accessorize)
Tehran
03.2018 - 01.2020
- Analyze how our brand is positioned in the market and crystallize targeted consumers insights
- Take brand ownership and provide the vision, mission, goals and strategies
- Translate brand strategies into brand plans, brand positioning and go-to-market strategies
- Lead creative development and create motivating stimulus to get targeted population to 'take action'
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Measure and report performance of all marketing campaigns, and assess against goals
- Coach the team and get the best from everyone
- Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
- Oversee marketing and advertising activities to ensure consistency with product line strategy
- Monitor product distribution and consumer reactions
- Brainstorm new and innovative growth strategies
- Align the company around the brand’s direction, choices and tactics
Merchandiser Manager
Lilianmode Retail Co (Phase Eight)
Tehran
03.2017 - 03.2018
- Plan and develop merchandising strategies that balance customers’ expectations and company’s objectives
- Analyze sales figures, customers reactions and market trends to anticipate product needs and plan product ranges/stock
- Collaborate with buyers, suppliers, distributors and analysts to negotiate prices, quantities and time-scales
- Maximize customer interest and sales levels by displaying products appropriately
- Produce layout plans for stores and maintain store shelves and inventory
- Forecast profits/sales and plan budgets
- Monitor stock movement and consider markdowns, promotions, price changes, clear outs etc.
- Build constructive customer relationships and team with channel partners to build pipeline and close deals
- Remain up to date with industry’s best practices
Merchandiser
Lilianmode Retail Co (Debenhams)
Tehran
07.2016 - 03.2017
- Plan and develop merchandising strategies that balance customers’ expectations and company’s objectives
- Analyze sales figures, customers reactions and market trends to anticipate product needs and plan product ranges/stock
- Collaborate with buyers, suppliers, distributors and analysts to negotiate prices, quantities and time-scales
- Maximize customer interest and sales levels by displaying products appropriately
- Produce layout plans for stores and maintain store shelves and inventory
- Forecast profits/sales and plan budgets
- Monitor stock movement and consider markdowns, promotions, price changes, clear outs etc.
- Build constructive customer relationships and team with channel partners to build pipeline and close deals
- Remain up to date with industry’s best practices
Store Deputy Manager
Lilianmode Retail Co (Debenhams)
Tehran
07.2014 - 07.2016
- Assist the Retail Store Manager in planning and implementing strategies to attract customers
- Coordinate daily customer service operations (e.g. sales processes, orders and payments)
- Track the progress of weekly, monthly, quarterly and annual objectives
- Monitor and maintain store inventory
- Evaluate employee performance and identify hiring and training needs
- Supervise and motivate staff to perform their best
- Coach and support new and existing Sales Associates
- Monitor retail operating costs, budgets and resources
- Suggest sales training programs and techniques
- Communicate with clients and evaluate their needs
- Analyze consumer behavior and adjust product positioning
- Research emerging products and use information to update the store’s merchandise
- Create reports, analyze and interpret retail data, like revenues, expenses and competition
- Conduct regular audits to ensure the store is function able and presentable
- Make sure all employees adhere to company’s policies and guidelines
- Act as our store’s representative and set an example for our staff
Visual Merchandiser
Lilianmode Retail Co (Debenhams)
Tehran
05.2012 - 07.2014
- Define, design and implement a creative visual merchandising strategy
- Create appealing and eye-catching visual displays that lead the customer through the entire store
- Produce window displays, signs, interior displays, floor plans and special promotions displays
- Identify key messages and set a clear image of the end result
- Come up with, revise and present design ideas with assistant merchandisers
- Act in alignment to the organization’s culture, products, image and target market
- Monitor costs and work within budget
- Oversee the production and brief staff on arranging displays
- Change displays to promote new product launches and reflect festive or seasonal themes
- Liaise with suppliers and source elements
- Research lifestyle, demographics and design trends
Skills
- Brand management
- Effective team management
- Data Analysis
- Decision-making
- Problem-solving
- Creativity
- Leadership skills
- Teamwork
- Communication
- Responsibility
- Adaptability
- Fast learner
- Microsoft Excel
- Microsoft Word
- Microsoft PowerPoint
- Merchandising strategy
- Sales analysis
- Vendor negotiation
- Stock management
Hobbies and Interests
- Travelling
- Reading
- Watching Movies
- Socializing
Languages
Persian
First Language
English
Advanced
C1
Interests
- Traveling
- Reading
- Movies
- Sports
Timeline
Merchandising Manager
IMA Gallery
09.2022 - Current
Brand Manager
Lilianmode Retail Co.
01.2020 - 09.2022
Assistant Brand Manager
Lilianmode Retail Co (Monsoon Accessorize)
03.2018 - 01.2020
Merchandiser Manager
Lilianmode Retail Co (Phase Eight)
03.2017 - 03.2018
Merchandiser
Lilianmode Retail Co (Debenhams)
07.2016 - 03.2017
Store Deputy Manager
Lilianmode Retail Co (Debenhams)
07.2014 - 07.2016
Visual Merchandiser
Lilianmode Retail Co (Debenhams)
05.2012 - 07.2014