Hershita Kuntal

- Manage sales MIS dashboards and deliver insights to the Director and Retail Head.
- Conduct in-depth market research to identify trends, opportunities and threats relevant to the organization's objectives.
- Coordinate with all departments across the business to ensure operational resilience.
- Identified operational requirements and opportunities for improvement.
- Worked closely with finance for target setting and budget planning on a monthly, quarterly, and annual basis.
- Maintained outstanding relationships with extended on/off shore teams, logistics, marketing, VMs, supply chain, buying, warehouse, and e-commerce through effective communication and reporting.
- Developed and implemented operational policies and procedures to enhance productivity and customer service.
- Creation of store manual SOP 's.

- Perform R&D of all the essential products of Homecentre to ensure the prices and quality are up to market standards.
- Created and maintained in-store customer experience checklist to be followed by all store managers, regional managers and country heads across GCC right from store entrance to purchase.
- Regularly monitor and assess brand performance indicators, such as category segmentation, in-season and core sell-through rates, as well as SKU efficiency from past seasons on a monthly basis. This includes reviewing year-to-date performance and collaborating with the manager to provide recommendations for enhancement.
- Analyze business strategies across markets along with senior management and clearly communicate the team to drive continuous growth and improvement. Providing data/materials to all store managers to help them increase the sales and report on the same.
- Maintain outstanding relationships with extended on/off shore teams, logistics, marketing, VMs, supply chain, buying, warehouse & e-commerce through effective communication and reporting.
- SPOC for the vendors and 3rd party teams to on-board their tools/software to Homecentre's business development.
- Plan and execute of cross-functional end-to-end projects to redesign customer growth journeys. Create and maintain monthly & weekly report and conduct scrum meeting in order to align all teams.

- Collaboration with product management, data, design, content, and other marketing verticals to launch and scale successful campaigns.
- Analysed competition activities to plan counter strategies.
- Prepared detailed performance reports on marketing activities.
- Use data-driven insights to optimise campaigns for maximum efficiency and ROI.
- Conduct AB testing and experiment with new marketing channels to improve performance.