Hesham Hamdy

• Responsible for developing and implementing company strategic marketing plans aiming to support Lundbeck MEA region to maintain sustainable profitable growth through the incorporation of HQ strategic goals to develop a regional innovative & workable plan.
• Work with multiple internal cross-functional teams and manage multiple projects simultaneously
• Leading digital marketing & omnichannel promotion within the MEA region
• Manage regional marketing team, overseeing their work and tactical execution
• Drive alignment within marketing team, review process, and communication between team members
• Collaboratively lead development of portfolio strategy by utilizing sound marketing principles and available market research data
• Sign off regional brand plans with global marketing teams
  Identifying market opportunities for Lundbeck brands and developing suitable strategic levers to pursue potential opportunities
• Lead long-term planning and forecast of portfolio across region
  Partner with cross-functional teams to lead annual planning process
• Lead execution of signed-off marketing plans by following execution plans of regional marketing team
• Manage, monitor, and control regional promotional budgets to contain spending within defined ABP plan.
• Ensure all marketing projects are compliant and have obtained necessary approvals through appropriate medical, legal, and regulatory process
• Provide directions to marketing and sales teams
  Lead development of and Kick-off of marketing programs

• Developing regional strategies and annual brand plans for Lundbeck strategic brands
• Identifying Market opportunities and developing strategic levers to pursue potential opportunities
• Implementing strategic plans aiming to support Lundbeck achieving vision throughout incorporating HQ goals with local workable marketing plans with key emphasis on Brand Performance, KOL development & FF development
• Manage strategic brand-related marketing activities
• Formulating Risk mitigation plans (Regional competitive intelligence system)
• Regional Sales & Promotional Budget monitoring
• Create a healthy Network internally with regional subsidiaries teams & HQ strategic marketing teams & externally with Key Opinion Leaders, committee members at potential Key accounts, Neurology & Psychiatry associations & suppliers (all at Regional Level)
• Leverage the profitability of Lundbeck Mature portfolio through optimizing the share of voice and finding new opportunities
• Responsible for handling regional speakers and managing regional events
• Product P & L and budgeting
• Managing local/Regional Market research and ATU projects
• Develop regional promotional campaigns elements
• Responsible for developing & retain a pool of regional brand advocates to be used as speakers and brand supporters in coordination with local markets
• Responsible for assisting and developing assigned Field Product Manager to get acquainted with job requirements, Job competency, and capabilities keeping market managers informed with colleague progress
• Move the organization from a multi-channel communication model towards an Omni-channel communication model that considers leveraging digital channels

• Established criteria for each milestone within the product roadmap to measure developmental progress.
• Conceptualized and optimized implementation for use in marketing strategies.
• Spearheaded collaborative efforts to bring products to market.
• Effective implementation of regional marketing strategies in Saudi Arabia
• Develop local tactical marketing plans for Saudi Arabia
• Accelerate Post Launch Uptake of strategic brands while growing the rest of the portfolio base in Saudi Arabia to achieve market leadership
• Lead & Motivate Saudi Field force, develop & mentor territorial micro marketing plans & activities
• Effective KOL lobbying in the Saudi market (both Neurologists and Psychiatrists)
• Effective launch & penetration of newly launched products in the Saudi Market

• Arranged appointments with doctors, pharmacists, and medical teams to raise awareness of the latest product launches
• Analyzed market to identify new opportunities and strengthen relationships with hospitals, medical centers, and primary provider physicians
• Visited customer locations to evaluate requirements, demonstrate product offerings and propose strategic solutions for diverse needs
• Prospected continuously for new potential customers and maintained a robust conversion rate
• Conducted research to stay up to date with industry trends, prices, and market competition
• Conducted routine product demonstrations to verify proper utilization and improve patient outcomes
• Showcased product features to customers and discussed technical details to overcome objections and lock in sales

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