Hirosh Sekharan
Revenue Optimization Analyst
Dubai,DU
Summary
With 23 years of experience in the aviation industry, I bring extensive knowledge and expertise. Strong communication and interpersonal skills have led to exceptional performance. Extensive understanding of Data Analytics, Passenger Service Systems (including Reservation, Ticketing, and Check-in systems), and industry standards (both legacy and NDC). Exceptional problem-solving abilities and consistently successful project outcomes. Effective in working independently and adapting to changes. Experienced in collaborating with cross-functional teams in an agile environment. Committed to continuous learning and staying up-to-date with industry developments.
Overview
23
23
years of professional experience
1
1
year of post-secondary education
Work History
Revenue Optimisation Analyst - RO
Emirates Airline
04.2022 - Current
- Daily evaluation of market trends, competitor behaviour, and past performance to offer proactive recommendations and drive network revenue, optimising revenue through pricing, forecasting, inventory control, and RO standards compliance
- Providing guidance and requirements to the RO Standards and Procedures and RO Systems teams for business process and system development, managing internal relationships to align Revenue Optimization with commercial objectives, and supporting management and Market operation teams with revenue optimization data and competitor analysis
- Running analytics for various scenarios to facilitate timely decision-making, setting capacity constraints in the Revenue Planning System and creating executive reports for corrective actions, and planning and leading projects to improve forecast models and analytical capabilities for revenue analysis
- Adapting and evolving business processes, data, and systems to maximise revenue opportunities and working with stakeholders to implement new visualisation and data tools for better business decision-making
- Budgeting for financial year and related activities
- Generating Various periodical operational reports for various stakeholders using latest methods and technologies
- Responsible for migrating existing reports to newer technology (Python, Snowflake, Virtual desktop etc)
- Created Realtime dashboard for monitoring the bookings
- Support EA team in identifying solutions/methods to identify business scenarios
- Budgeting for financial year
- Creation of threshold dataset for Fare Quality Check
- Migration of PC based reports to Virtual desktop environment
Business Systems Controller - RO
Emirates Airline
11.2013 - 05.2022
- Evaluate and submit modification proposals for business cases/enhancements based on cost/revenue and efficiency benefits, ensuring end-to-end analysis and discussion with internal units, MRB stakeholders, and GDS counterparts
- Manage requirements from stakeholders end to end by collaborating with various business stakeholders/cross functional teams as well as IT counterparts
- Ensure business analysis and testing requirements documentation, monitor IATA manuals for changes, conduct functional implementation and process improvements, support ad-hoc reports, and evaluate systems for future requirements and technologies
- Also, manage R&T systems access
- Ensure business analysis and testing requirements for each statement of work are documented by EGIT, signed off by the respective business units, and delivered system functionalities per the requirements document
- Monitor IATA manuals AIRIMP/ACD/SSIM/PSCRM for changes mandated by the governing body to be implemented on time
- Conduct functional implementation, business process studies, user support, training, systems support and process improvements
- Propose and implement system improvements by continuous monitoring process to maintain the stability of the system as well as to identify gaps and abuses
- Paid Seat project for Ancillary team
- Responsible for development and deployment of various applications and reports, such as the passenger re-accommodation decision maker app, Emirates Schedule comparison app, and automated partner materialisation report
- Involved in project management and implementation for various initiatives, such as API integration with Qantas chauffeur service system and the implementation of paid seating functionality
- Responsible for testing and implementation of various systems and projects, such as RTDP PROS direct project, Last Seat Availability project, and Robotics Technology conversion
- Responsible for codeshare implementations from Reservation system perspective
Business Support Group Officer
Emirates Group IT
07.2007 - 11.2013
- Manage end-to-end solutions lifecycle including requirement gathering, solution design, documentation, and testing
- Respond to PSS RFTs from potential carriers, implement reservations systems for carriers migrating to MARS, and support other hosted carriers
- Implement process automation and identify/document/improve business processes
- Maintain changes to the core PSS databases and conduct codeshare testing and implementation
- Managed testing and implementation of multiple projects including RTDP, Profit, and Codeshare implementation
- Developed VBA scripts for airline migration and table updates
- Successfully implemented projects in record time frames using agile methodologies and collaborated with Qantas and Amadeus for testing and implementation of codeshare functionality
- Created scripts to delete unwanted segments from GDS pnr which were rejected from Socrates job to save GDS cost
Senior Reservation Services Agent - RO
Emirates
02.2004 - 07.2007
- Analyse and edit all TELETYPE rejects from GDS and other airlines
- Process aircraft movement messages, configuration/equipment changes messages, and crew bookings
- Provide help desk support for the entire Emirates network for reservation and ticketing functions, process medical travel cases and group travel service requests
- Handle disruptions and re-accommodations of pax due to various operational or planned cancellation or aircraft changes
Reservation and Ticketing Agent
EK Travel Shops
08.2002 - 02.2004
- Issuing and reissuing tickets for passengers as per their needs
- Making reservations and providing assistance to passengers at the ticketing counter
- Achieving sales targets set by higher authorities, preparing daily and monthly sales reports, and conducting meetings with shift staff to discuss ways to increase sales and keep them informed about new Emirates products and services
Education
Masters - Data Science
Middlesex University
01.2022 - 12.2022
Skills
Aviation Data Analysis
Reservation & Ticketing Systems
Revenue Optimization
Revenue Management
Disruption Handling
Codeshare Implementation
Stakeholder Management
Revenue & Route Planning
Airline Data Structures
Airline Data Warehouse
NDC
One Order
Airline Statistics
Prediction Algorithms
Deep Learning
Neural Networks
Time Series Algorithms
Probability & Statistics
Python
Business Analysis
MS Excel
Documentation and reporting
Accomplishments
- Numerous Najm & Mabrouk awards for various contributions and achievements.
- Participant: IATA AIR Hackathon (NDC) 2018 conducted by IATA in Lapland, Finland.
- Participant: IATA AIR Hackathon (NDC) 2019 conducted by IATA in Seattle, USA.
- Finalist: Hack the Journey (NDC) 2019, Hackathon conducted by Amadeus/Microsoft Reactor, London.
Timeline
Revenue Optimisation Analyst - RO
Emirates Airline
04.2022 - Current
Masters - Data Science
Middlesex University
01.2022 - 12.2022
Business Systems Controller - RO
Emirates Airline
11.2013 - 05.2022
Business Support Group Officer
Emirates Group IT
07.2007 - 11.2013
Senior Reservation Services Agent - RO
Emirates
02.2004 - 07.2007
Reservation and Ticketing Agent
EK Travel Shops
08.2002 - 02.2004