Dynamic sales leader with 22 years of senior-level experience in multinational corporations, specializing in market development, regional distribution, and business turnaround. Proven track record of increasing productivity and driving growth across FMCG, Bakery Ingredients, Food Solution, Food service, and B2B sectors. Motivated self-starter with a strategic mindset, recognized for effective leadership and the ability to thrive in challenging environments.
Market Strategy & Development
P&L Management
National/Regional Sales Leadership
Business Development & Growth
Organizational Restructuring
Strategic Planning & Execution
Team Leadership & Development
Distributor & Channel Management
Budgeting & Financial Analysis
· Project Management – ARC ME HQ Dubai
· Restructuring and Business Tactics Training
· Account Management
· Driving high skilled sales team
· Sales and Marketing strategies in the Modern Market- SEB HQ.
· Manufacturing Process – SDA & Cookware – SEB Factories France.