Hossam Mounir
Abu Dhabi
Summary
Resourceful Media Manager with 13-year background. Expertise in strategic planning, business development and market research. Known for superior communication skills, hard work and creativity.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Media Relations Manager
Editor PR, Events & Communications
Giza
05.2023 - Current
Media Relations Manager
4PR Group
Cairo
04.2018 - 05.2019
- Coordinated interviews between company spokespersons and reporters.
- Assisted in developing strategies for crisis communications when necessary.
- Collaborated with internal teams such as marketing, sales, and product development to ensure messaging consistency across all channels.
- Maintained an up-to-date contact list of relevant journalists, influencers, bloggers.
- Generated story ideas that showcase the organization's mission or products and services in a positive light.
- Organized press conferences and other public relations events.
- Monitored industry trends in order to identify potential media opportunities.
- Promoted company products and supervised online and offline campaigns.
- Developed and maintained relationships with media contacts to ensure positive coverage of company events, activities, and news.
- Researched topics related to current stories for use in press materials.
- Responded promptly to inquiries from members of the press or public relations firms.
- Coached executives on effective communication techniques for interviews with the media.
- Managed department budgets, expenditures and inventory needs.
- Trained media team members and organized staff teams and tasks.
- Sponsored and built strong relationships with media influencers.
- Oversaw special promotional events to drive positive media coverage, boost revenue and enhance sales.
- Coordinated positive media interviews and events sponsorships.
- Assigned, supervised and reviewed activities of public relations staff.
- Built and updated crisis communication plans to handle diverse situations.
Media Monitoring & Analysis (Part-Time)
Rada Research & Public Relations
Cairo
10.2021 - 05.2024
- Prepared detailed analysis of earned media reach across multiple platforms.
- Provided strategic advice to senior management on how to respond to negative press coverage.
- Drafted summaries of key topics discussed in major publications.
- Created daily reports detailing key findings from media monitoring activities.
- Assisted with preparing press releases and other communication materials.
- Updated internal databases regularly with information obtained through research activities.
- Analyzed, tracked and reported on competitor activities in the media.
- Monitored news stories and press releases for accuracy, relevance and timeliness.
- Analyzed media content to identify trends in coverage.
- Compiled daily media reports detailing key findings from the monitoring process.
- Developed weekly summaries of key events within the industry.
- Conducted research on current topics related to the organization's interests.
- Identified potential reputational risks based on media output and analysis.
- Collaborated with internal departments to provide timely updates regarding emerging issues or events.
- Prepared monthly progress reports outlining key metrics associated with the monitoring process.
- Tracked competitor activity through social media channels and other online outlets.
- Researched and analyzed media data to identify trends and opportunities for clients.
- Monitored traditional and social media outlets for relevant news stories or events.
Senior Media Relations Coordinator
4PR Group
Cairo
03.2017 - 04.2018
Media Relations Consultant
Publicist Inc.
Cairo
08.2016 - 02.2017
Media Relations Coordinator
4PR Group
Cairo
08.2014 - 07.2016
- Developed and implemented media relations strategies to increase public awareness of the organization's mission, activities, and goals.
- Cultivated relationships with key reporters in print, broadcast and online media.
- Organized events such as press conferences, interviews and photo opportunities to maximize positive media coverage.
- Responded promptly to inquiries from members of the press regarding company information.
- Prepared monthly reports summarizing all media outreach efforts for senior management review.
- Assisted in developing crisis communications plans in preparation for potential negative publicity scenarios.
- Collaborated with internal teams on creative marketing initiatives that incorporated traditional PR tactics.
- Coordinated interviews between company spokespeople and journalists from major publications.
- Attended relevant industry conferences and trade shows in order to promote visibility of the brand.
- Worked closely with advertising agency partners on projects involving both paid and earned media placements.
- Maintained an extensive database of contacts including editors, writers, producers and bloggers.
- Participated in weekly team meetings focused on brainstorming new story angles or approaches.
- Sponsored and built strong relationships with media influencers.
- Managed registration process including data entry into database system.
- Provided on-site support during events to ensure smooth operations throughout duration of event.
- Created post-event reports summarizing attendance numbers and other metrics from the event.
- Collaborated with internal departments to coordinate activities related to the events.
- Organized transportation arrangements for speakers or guests attending the event.
- Oversaw event logistics, venue scheduling and accommodations.
- Planned and coordinated registration, hotel accommodations and transportation to facilitate smooth execution of event activities.
- Utilized internal databases to prepare and distribute guest lists, electronic invitations and registration processes.
- Developed diagrams and floor plans with event setup requirements.
Media Monitoring Specialist
4PR Group
Cairo
11.2010 - 08.2014
- Prepared detailed analysis of earned media reach across multiple platforms.
- Provided strategic advice to senior management on how to respond to negative press coverage.
- Drafted summaries of key topics discussed in major publications.
- Created daily reports detailing key findings from media monitoring activities.
- Assisted with preparing press releases and other communication materials.
- Updated internal databases regularly with information obtained through research activities.
- Analyzed, tracked and reported on competitor activities in the media.
- Monitored news stories and press releases for accuracy, relevance and timeliness.
- Analyzed media content to identify trends in coverage.
- Compiled daily media reports detailing key findings from the monitoring process.
- Developed weekly summaries of key events within the industry.
- Conducted research on current topics related to the organization's interests.
- Identified potential reputational risks based on media output and analysis.
- Collaborated with internal departments to provide timely updates regarding emerging issues or events.
- Prepared monthly progress reports outlining key metrics associated with the monitoring process.
- Tracked competitor activity through social media channels and other online outlets.
- Researched and analyzed media data to identify trends and opportunities for clients.
Education
- Bachelor of Mass Communications
Cairo University
Cairo01.2023
- Bachelor of Management Information Systems
Al-Madina Academy
Giza09-2009
Skills
- Internal Communications
- Crisis Management
- Press Release Writing
- Media Buying
- Advertising Campaigns
- Press releases
- Web Analytics
- Strategic Planning
- Budget Management
- Campaign Implementation
Certification
- Crisis Management Course - Rada Public Relations Co.
- Writing an Attractive Press Release Course - Rada Public Relations Co.
- Preparing Your Media Spokesperson to Conduct Media Interviews Course - Rada Public Relations Co.
- Establishing a Strong Media Office Course - Rada Public Relations Co.
- Media Training Course - Rada Public Relations Co.
- Advanced Media Relations Workshop - AUC - School Of Continuing Education
- Mastering Excel - Edraak
- Advanced Excel - Microsoft & MCIT
- Microsoft Power BI - Microsoft & MCIT
- Microsoft Office 365 - Edraak
- The Fundamentals Of Digital Marketing - Google Skills
- Generative AI - SCOPES OF WORK
- Summer Training Course on "Upgrading Research Skills on Contemporary Challenges" - Al Ahram Center for Political & Strategic Studies
Languages
Arabic
First Language
English
Upper Intermediate (B2)
B2
Timeline
Media Relations Manager
Editor PR, Events & Communications
05.2023 - Current
Media Monitoring & Analysis (Part-Time)
Rada Research & Public Relations
10.2021 - 05.2024
Media Relations Manager
4PR Group
04.2018 - 05.2019
Senior Media Relations Coordinator
4PR Group
03.2017 - 04.2018
Media Relations Consultant
Publicist Inc.
08.2016 - 02.2017
Media Relations Coordinator
4PR Group
08.2014 - 07.2016
Media Monitoring Specialist
4PR Group
11.2010 - 08.2014
- Bachelor of Mass Communications
Cairo University
- Bachelor of Management Information Systems
Al-Madina Academy
- Crisis Management Course - Rada Public Relations Co.
- Writing an Attractive Press Release Course - Rada Public Relations Co.
- Preparing Your Media Spokesperson to Conduct Media Interviews Course - Rada Public Relations Co.
- Establishing a Strong Media Office Course - Rada Public Relations Co.
- Media Training Course - Rada Public Relations Co.
- Advanced Media Relations Workshop - AUC - School Of Continuing Education
- Mastering Excel - Edraak
- Advanced Excel - Microsoft & MCIT
- Microsoft Power BI - Microsoft & MCIT
- Microsoft Office 365 - Edraak
- The Fundamentals Of Digital Marketing - Google Skills
- Generative AI - SCOPES OF WORK
- Summer Training Course on "Upgrading Research Skills on Contemporary Challenges" - Al Ahram Center for Political & Strategic Studies
Similar Profiles
Jordan BullockJordan Bullock
Founder at No Bull Marketing, PR & EventsFounder at No Bull Marketing, PR & Events
Christie GilbertChristie Gilbert
Managing Member at PR and Events By ChristieManaging Member at PR and Events By Christie
Dolores GaoDolores Gao
Personal Assistant to the Managing Director at MAP PR & EventsPersonal Assistant to the Managing Director at MAP PR & Events